Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

Go behind the curtain with us in this episode and listen in on one of our private group business coaching calls where I talk through how to land big clients using what I call the “anchor client strategy”.  Hear out how I used it to land one of the “sharks” from the hit TV show, Shark Tank and several more ideas and strategies one just this one call!   So, to start, what is an “anchor client”?     The concept comes from the design of retail shopping centers.  Often their will be an “anchor” store such as a Target or Macy’s.  That is the main store that draws in buyers and the shopping center is then able to attract other retailers due to having the anchor store in place.   The same concept can be applied to your business.     Think for a moment about your niche, and who the most influential names are.  Names that, if other people had heard you had done business with them, they would automatically assume you were an authority.   The approach you want to take is to reach out to that individual and offer tangible