Marketing Speak | Take Your Marketing To The Next Level

Jeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now! Find Out More About Jeff Here: Touchstorm Jeff Martin on LinkedIn @Jeff_Martin on Twitter In This Episode: [01:16] - Jeff talks about the single most important thing to do on YouTube, which is also the hardest thing: consistently getting content out there. [04:47] - Stephan points out that with his podcasts, he has to publish each episode at specific times each week, which is in accordance with what Jeff has been saying. [06:01] - Would Jeff say that subscriber count is a more important metric than view count? [09:10] - Anybody can use Jeff’s tool, Voot, now (compared to the beta, which required an application). [11:22] - Stephan take