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Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner  or expert. Find Out More About Bill Here: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter In This Episode: [01:35] - Bill talks about some of the big gotchas and lessons from the topic of SEO auditing. He discusses how he starts the process of his audits. [03:38] - There are certain types of information you need to gather when assessing why traffic might have dropped off. [04:09] - Does Bill bother with Bing Webmaster Tools? [04:52] - Bill walks us through more of his process. Stephan then clarifies what Screaming Frog and DeepCrawl are for listeners who may not be familiar with the tools, and Bill discusses the differences between DeepCrawl a