Design Thinking 101

Jon said that when he first discovered the design operations community at the 2019 Design Ops Summit in Brooklyn, it felt like coming home. Here was this entire tribe of people who cared about the same things he’d been passionate about for years—creating systems that help designers do their best work. In this episode, I'm talking with Jon Fukuda, co-founder of Limina.co, about how design operations has evolved from an unnamed set of practices into a vital discipline that drives organizational excellence. As organizations continue to face economic pressures, the conversation around design operations has become more critical than ever. How do we demonstrate the strategic value of design teams? How can operational excellence serve not just designers but business outcomes? Jon shares insights from his 20+ year journey—from early days defining UX practice models to his current role as a design ops leader and community builder. This conversation reveals how the best design operations leaders think beyond tooling an

The tension between doing good research and delivering on tight timelines is something I've experienced throughout my career in design and innovation. This conversation with Sam Zucker unpacks powerful approaches to making research more sustainable and equitable while building systems that support continuous learning and engagement. What particularly struck me was Sam's practical framework for embedding research into organizational workflows. Her approach transforms research from a periodic, resource-intensive effort into an ongoing capability that shapes decision-making and product development. This represents a crucial evolution in how we think about evidence-based design.   Questions This Episode Helps You Answer How can we build sustainable research systems that work within real-world constraints? What makes equity-based research different from traditional approaches? When should we adapt research methods for regulated environments? How might we use prototypes to get better research insights? Wh

In this episode, I explore how architectural thinking enhances strategic decision-making with Adam Griff. Our conversation reveals how his architectural background shapes his approach to helping higher education institutions navigate complex decisions and create flexible space solutions. We dig into the challenges of designing spaces that can adapt to unknown futures and discuss how universities can better integrate with their communities.  I particularly love how Adam frames flexibility in building design as creating platforms for future adaptations rather than just multi-purpose spaces. We also explore the tension between academic and organizational decision-making and how to create and decide while delivering innovation in higher education. Questions This Episode Helps You Answer How does thinking like an architect help organizations make better strategic decisions? What makes flexibility essential in both physical spaces and organizational processes, and how can we intentionally design for it from th

Sahibzada Mayed is a creative alchemist who uses design and storytelling to cultivate joy and imagination as tools of liberation. Mayed serves as the Co-Lead for Strategy and Research at Pause and Effect, a liberation-focused imagination and design collective based on Coast Salish territories of the Musqueam, Squamish, Tsleil-Waututh Nations. Beyond that, Mayed leads a small-scale startup, Naranji, that focuses on gender justice and decolonization in fashion. Today, we talk about decolonizing design and creative liberation. Listen to learn about: >> The impact of colonialism and power structures on design >> The need for critical social analysis in design >> Designing for Joy >> Decolonizing design >> The importance of locality and place in design >> Rethinking how we think about and experience systems Our Guest Sahibzada Mayed is a creative alchemist who uses design and storytelling to cultivate joy and imagination as tools of liberation. Mayed serves as the Co-Lead for Strategy and Research at Pause and Ef

Matthew Van Der Tuyn is a designer and healthcare innovation strategist. Matt is the Senior Director of Design and Strategy at the Center for Health Care Transformation and Innovation at Penn Medicine. The mission at the Center is to serve as a catalyst and accelerator for initiatives that dramatically improve health outcomes, patient and provider experiences, and decrease the cost of care. Matt has had the unique opportunity to help build the Center’s design, discipline, and elevate design thinking as a key tool in Penn Medicine's organizational toolbox. Matt's design process balances divergent and creative thinking to push beyond incremental solutions with the rigor of an evidence-based approach. We talk about becoming and being a designer in healthcare and Matt's practice. Listen to learn about: >> The unique challenges of designing and innovating in the healthcare space >> Problem-centric vs solution-centric thinking and action >> The importance of change management in the design process Our Guest Matt i

Christina Hanschke's career journey has spanned many diverse roles. She's been a music therapist, nanny, and UX researcher, and she’s currently a Design Lead at Final Mile, where she applies a multidisciplinary approach to address pressing societal changes, drawing from behavioral science, human-centered design, and systems thinking. As an adjunct faculty at DePaul University, Christina extends her passion for leveraging behavioral science in human-centered design to the next generation of innovators fostering a diverse culture of curiosity and continual learning. Christina and I talk about behavioral science, design for global health, and the importance of learning design. Listen to learn about: >> Behavioral science in healthcare >> Final Mile’s work in the global health space >> Collaboration and co-creation with clients >> Team facilitation Our GuestChristina's career journey, spanning diverse roles as a music therapist, nanny, and UX researcher, lays the groundwork for her current position as a Design L

Stephanie Gioia is a founder at Future Work Design with a focus on strategic planning and organizational innovation. She also serves as the director of the Either/Org project and teaches human-centered design for organizational innovation at the University of Oregon's Executive MBA program. She’s taught at Stanford’s d.school, University of Michigan, and Pacific Northwest College of Art. She is the founder of deckaholic.com, the world's largest library of card decks for problem solving and creativity. We talk about organizational design and strategy, and helping organizations navigate change. Listen to learn about:>> Organizational design >> Either/Org’s Inspiration Library for organizations >> Prototyping organizational changes >> Navigating and de-risking change Our GuestStephanie Gioia (she/her) is a founding partner at Future Work Design with a focus on strategic planning and organizational innovation. Stephanie was one of the earliest strategists to use the power of Human Centered Design to solve organi

Sarah Doody is a user research experience designer and researcher. She's also the founder of Career Strategy Lab, a UX career coaching program. In 2011, she co-created the curriculum and taught for General Assembly's first 11-week UX intensive program in New York City. She has extensive experience doing experience design, product strategy, and user research for companies including Fatherly, Sling, Citi Bike, We Work, Domino Magazine, Tictail, the Muse, Dow Jones and more. She speaks at conferences and teaches workshops worldwide. Today, we talk about designing your career and user experience for small businesses. Listen to learn about: >> Creating a career roadmap >> Career marketing materials and messaging >> The importance of stories and storytelling when interviewing Our GuestSarah Doody is the founder of Career Strategy Lab™, a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching

This is the inaugural DT101 Live!, with guest George Aye. George co-founded Greater Good Studio with the belief that design can help advance equity. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago. Today, we are talking live about ethics in design in the design industry.  Listen to learn about: >> What is ethical design? >> The current state of ethics in the design industry >> Project “gut checks” and saying no to projects >> How power can warp ethics Show Highlights [01:33] Audience welcome + breakfast fun + mochi doughnuts! [05:20] Dawan shares the event agenda. [07:42] Dawan introduces George. [09:06] George starts off by talking about human-centered design. [09:41] The story of the invention of e-cigarettes on the Stanford campus and how it relates

Kareem Collie is an accomplished designer and educator with a rich background in both the corporate and academic worlds. Leading design teams for organizations like Nickelodeon, Coca-Cola, and USA Network, he has driven transformation and engagement through his expertise in visual and user-experience design. As Design Lead at IBM, he was instrumental in innovating user experiences. Currently, as the Design Director and Manager for NASA JPL's DesignLab, he applies design thinking to communicating and educating about space exploration, bringing a unique intersection of design, science, and technology to the forefront. His thought leadership includes co-editing "The Black Experience in Design" and serving on the AIGA’s national educators steering committee. Today, we talk about how curiosity fuels design thinking, communication, and leadership. Listen to learn about:>> A deep dive into the why’s of design thinking >> Embracing curiosity and seeing where it leads you >> What it means to truly communicate >> Kare

Holly Owens is an Adjunct Professor at the Touro College Graduate School of Technology, where she teaches in the Instructional Technology program, and works full time as an Instructional Designer with PillPack by Amazon Pharmacy. She has over 15 years of experience in education in various roles, including high school educator, instructional technologist, and podcast host. Today, we talk about instructional design and designing learning experiences for adults. Listen to learn about: >> What is instructional design? >> Adaptive, individualized learning >> Andragogy and designing learning experiences for adults >> Incorporating strategic plans and goals into the learning experience Our GuestAs a Corporate Instructional Designer at Amazon Pharmacy, Holly brings over 17 years of diverse experience in education, specializing in instructional technology, design, and teaching. Since 2012, she has been actively involved in online education, currently serving as an educator at Touro University's Graduate School of Te

David Staley is an associate professor in the Department of History at Ohio State University. He teaches courses in digital history and historical methods. He also holds courtesy appointments in two departments, the Department of Design, where he has taught courses in digital history and design futures, and the Department of Educational Studies, where he has led the forum on the university. We talk about the future of higher education and learning, remote learning, and explore some of the ideas in David’s latest book, Knowledge Towns. Listen to learn about:>> AI and its potential impact on education >> How will we define a “university” in the future? >> Remote learning >> David’s book, Knowledge Towns Our Guest David Staley is an academic, writer, designer, futurist and journalist.  He is an Associate Professor in the Department of History and (by courtesy) the Departments of Design and Educational Studies at The Ohio State University. He is the author of "Alternative Universities: Speculative Design for In

This is a Design Thinking 101 episode in the Ask Like a Designer series. Ask Like a Designer helps people explore creating services and solutions by thinking and solving like a designer. You’ll learn about design thinking, service design, learning design, leading and building high-performing teams, and ways to achieve better outcomes. This episode is based on this article: ALD014 // 5 Ways Nobody Cares About You and How They Make You a Better Designer. Read the article and others like it on Fluid Hive’s Ask Like a Designer. What did you think of this episode? Please send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Design Thinking 101 Podcast HostPresident, Fluid Hive Show Highlights [00:51] Your tiny narcissist. [00:55] The five ways nobody cares about you. [01:52] Nobody cares what you create. [02:13] Nobody cares about the problems you solve. [02:35] Nobody cares what you know. [02:56] Nobody cares about your experience. [03:19] Nobody cares if you win.

Julie Dirksen is the author of the books Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Julie was my guest for episode 42 of the show. In this episode, we talk about her latest book, ways to motivate learners and workshop participants, designing learning experiences for skill development, and more. Listen to learn about:>> Julie’s latest book, Talk to the Elephant: Design Learning for Behavior Change >> Behavior change challenges >> The biggest challenge when creating virtual learning experiences >> Motivating and engaging learners >> AI in education Our Guest Julie Dirksen is the author of the books Design For How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Her MS degree is in Instructional Systems Techno

David Lemus is an independent design strategist with engineering roots working with organizations to empower teams to be customer obsessed and have a culture of iterative learning. He has designed and facilitated dozens of design thinking workshops across Fortune 500 companies, non-profit and government organizations. David is also currently an adjunct professor at the University of Portland's Pamplin School of Business and leads the Portland Design Thinking Meetup community. Listen to learn about: >> Team facilitation >> Human centered-design: mindsets over methods >> [Re]Building human connection  Our Guest David Lemus is an independent design strategist with engineering roots working with organizations to empower teams to be customer obsessed and have a culture of iterative learning. He has designed and facilitated dozens of design thinking workshops across Fortune 500 companies, non-profit and government organizations. David was in-house at Capital One on the Design Thinking and Strategy team. That team f

Liz Chen is Design Thinking Lead at Innovate Carolina, the unit dedicated to innovation, entrepreneurship, and economic development at The University of North Carolina at Chapel Hill. Liz is also a co-author of The Experimentation Field Book, a practical how-to guide on rigorously testing assumptions and concepts. We talk about teaching and applying design thinking in higher education, and learn more about The Experimentation Field Book. Listen to learn about: >> Innovate Carolina >> The Experimentation Field Book >> Design thinking and public health >> Design thinking in strategic planning Our Guest Liz is Design Thinking Lead at Innovate Carolina, the unit dedicated to innovation, entrepreneurship, and economic development at The University of North Carolina at Chapel Hill. She leads the interdisciplinary Graduate Certificate in Innovation for the Public Good and launched her team’s recharge center that allows grad student Design Thinking and Innovation Fellows to work on staff as part-time employees to sup

Dr. Lesley-Ann Noel is an Afro-Trinidadian design educator and an Assistant Professor in the Department of Design Studies at North Carolina State University. Lesley promotes greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio. We talk about questioning design practice, dreaming and prototyping, and her book, Designing Social Change. Listen to learn about:>> Design studies >> Designing with non-designers and “design out in the wild”>> Lesley’s new book, Design Social Change >> Designing dreams together across our differences Our GuestDr. Lesley-Ann Noel is an Afro-Trinidadian design educator. She is an Assistant Professor in the Dept. of Design Studies at North Carolina State University. She practices design through emancipatory, critical and anti-hegemonic lenses, focusing on equity, social justice and the experiences of people who are often excluded from design research. Lesley also attempts to promote greater critical

Victor Udoewa works in the Office of Public Health Data Surveillance and Technology at the CDC. Previously, he worked at the Small Business Innovation Research and Small Business Technology Transfer programs at NASA, as well as at 18F and Google. We talk about his journey into design and leadership, the role of design in the civic space, radical participatory design, and orchestrating relationships in complex systems. Listen to learn about: >> Civic design and social impact design >> Radical participatory design and working with the people and communities you’re serving >> The effect of relationships on systems >> The fallacy of problem solving Our Guest Victor Udoewa works in the Office of Public Health Data, Surveillance, and Technology (OPHDST) at the CDC. He previously served as CTO, CXO, and Service Design Lead of the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs at NASA. He was the Director of Strategy at 18F, a civic consultancy for the federal governm

Pinar Guvenc is a partner at the award-winning global design studio SOUR, where she leads design innovation strategy. Pinar is also a member of the faculty at Parsons School of Design, and she serves on the Board of Directors at Open Style Lab, a National Design Award-winning nonprofit organization initiated at MIT, with the purpose of making style accessible to people with disabilities. Today on the show, we talk about inclusive design, and making collaboration and co-creation meaningful. Listen to learn about:>> What it really means to collaborate >> Inclusive design and designing for inclusivity >> Teaching the next generation of designers Our GuestPinar Guvenc is a Partner at SOUR — an award-winning global design studio with the mission to address social and urban problems — where she leads design innovation strategy. Prior to SOUR, Pinar co-founded various ventures where she helped set up and grow them through incubation, achieving international recognition and funding from innovation centers and accel

Justin is an internationally-renowned design leader, author and speaker from Chicago. You'll often find him at AIGA's speaking events, he’s been interviewed in Forbes magazine and Medium's "Forge" publication, and he writes articles for Aquent, CEO World Magazine, and A List Apart. He speaks internationally on culture and design, and today on the show, we talk about values, aligned design, nurturing teams, and design leadership. Listen to learn about:>> Discovering and leveraging our core values >> Why humility is the most important trait for a designer>> Building and nurturing teams >> Justin’s latest book, In Fulfillment: The Designer’s Journey Our Guest Justin is an internationally renowned design leader, author, and speaker from Chicago. You'll find him often engaging with the AIGA's speaking events, interviewed in Forbes magazine and Medium's "Forge" publication, and penning articles for Aquent, CEO World Magazine, and A List Apart. He speaks internationally on culture and design, including keynotes at