Design Thinking 101

The tension between doing good research and delivering on tight timelines is something I've experienced throughout my career in design and innovation. This conversation with Sam Zucker unpacks powerful approaches to making research more sustainable and equitable while building systems that support continuous learning and engagement. What particularly struck me was Sam's practical framework for embedding research into organizational workflows. Her approach transforms research from a periodic, resource-intensive effort into an ongoing capability that shapes decision-making and product development. This represents a crucial evolution in how we think about evidence-based design.   Questions This Episode Helps You Answer How can we build sustainable research systems that work within real-world constraints? What makes equity-based research different from traditional approaches? When should we adapt research methods for regulated environments? How might we use prototypes to get better research insights? Wh