Sinopsis
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
Episodios
-
Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom
13/05/2019 Duración: 20minIn this episode we talk with Thomas McMillan, the Vice President of Marketing at CompuCom. Thomas, who previously worked as a Director of Digital at Lowes, shared his experience with Agile Marketing and how he’s used those learnings to shape the way he’s helped implement Agile at CompuCom. We also discussed challenges that occur when […] The post Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom appeared first on Marketing Agility Podcast.
-
The Art of Agile Marketing with Bill Cushard of ServiceRocket
26/12/2018 Duración: 28minWe talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill’s background is in content marketing but he’s gone well beyond that in his current role. He’s one of the few marketers that we’ve spoken with who’s been using Jira to manage his marketing team. […] The post The Art of Agile Marketing with Bill Cushard of ServiceRocket appeared first on Marketing Agility Podcast.
-
Driving Agile Adoption Up and Down the Marketing Function with Deloitte
27/11/2018The post Driving Agile Adoption Up and Down the Marketing Function with Deloitte appeared first on Marketing Agility Podcast.
-
Justin Zimmerman: First Time Starting an Agile Content Team
13/08/2018 Duración: 21minThe post Justin Zimmerman: First Time Starting an Agile Content Team appeared first on Marketing Agility Podcast.
-
Jayson Gehri: Agile Transformation at IBM
09/07/2018 Duración: 24minThe post Jayson Gehri: Agile Transformation at IBM appeared first on Marketing Agility Podcast.
-
Nicci Shaw Shares Insights from an Agile Agency
11/04/2018 Duración: 22minThe post Nicci Shaw Shares Insights from an Agile Agency appeared first on Marketing Agility Podcast.
-
Ferdinand Goetzen of Recruitee on Applying Agile to Growth
26/03/2018 Duración: 25minThe post Ferdinand Goetzen of Recruitee on Applying Agile to Growth appeared first on Marketing Agility Podcast.
-
Cameron van Orman Shares an Update on Agile at CA Technologies
08/03/2018 Duración: 28minThe post Cameron van Orman Shares an Update on Agile at CA Technologies appeared first on Marketing Agility Podcast.
-
Rachel Krug on Taking Agile from Product Management to Marketing at Right Networks
12/01/2018 Duración: 19minThe post Rachel Krug on Taking Agile from Product Management to Marketing at Right Networks appeared first on Marketing Agility Podcast.
-
Four Years Later, Catching up with Kirstin Falk
01/12/2017 Duración: 24minThe post Four Years Later, Catching up with Kirstin Falk appeared first on Marketing Agility Podcast.
-
Salesforce’s Matthew Sweezy: Agile Content Marketing
06/11/2017 Duración: 24minThe post Salesforce’s Mathew Sweezey: Agile Content Marketing appeared first on Marketing Agility Podcast.
-
Claire Drumond on Agile Content at Atlassian
25/09/2017 Duración: 20minThe post Claire Drumond on Agile Content at Atlassian appeared first on Marketing Agility Podcast.
-
The Cross-Functional Team Imperative with Bryan Semple
28/07/2017 Duración: 23minThe post The Cross-Functional Team Imperative with Bryan Semple appeared first on Marketing Agility Podcast.
-
Marina Simonova and the Agile Sales Team
17/07/2017 Duración: 14minThe post Marina Simonova and the Agile Sales Team appeared first on Marketing Agility Podcast.
-
Mark Verone on Agile Marketing Operations at Gogo
18/05/2017 Duración: 26minIn this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we really delve into operational aspects of […] The post Mark Verone on Agile Marketing Operations at Gogo appeared first on Marketing Agility Podcast.
-
Spotify’s Jonathan Rasmusson Talk Agile Transformation
24/03/2017 Duración: 28minThis episode features Jonathan Rasmusson whose website Agile in a Nutshell and book The Agile Samurai inspired me to start writing The Agile Marketer. He’s been working with Spotify for a couple of years but has also worked at a range of larger enterprises mostly in the product management and engineering functions. What’s unique about Jonathan is his commitment to […] The post Spotify’s Jonathan Rasmusson Talk Agile Transformation appeared first on Marketing Agility Podcast.
-
David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group
10/03/2017 Duración: 27minWe talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront’s solution to support his team’s Agile practice. This is a continuation of our conversations with Agile software vendors—it’s a bit different than our past conversations, however, because David is more focused on using the solution than on developing or […] The post David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group appeared first on Marketing Agility Podcast.
-
Why Kanban is the Future with Denise Grey
27/01/2017We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way […] The post Why Kanban is the Future with Denise Grey appeared first on Marketing Agility Podcast.
-
Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise
03/01/2017 Duración: 24minFor this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well. He’s seen enterprise teams try to make […] The post Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise appeared first on Marketing Agility Podcast.
-
Evolving the Agile Enterprise with Meghan Wilkinson
01/12/2016 Duración: 20minThis episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role. Like many marketers she discovered […] The post Evolving the Agile Enterprise with Meghan Wilkinson appeared first on Marketing Agility Podcast.