Sinopsis
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
Episodios
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Mike Volpe CMO of Hubspot
24/01/2011 Duración: 22minMike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes. The post Mike Volpe CMO of Hubspot appeared first on Marketing Agility Podcast.
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David Meerman Scott
05/01/2011 Duración: 19minFrank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing. The post David Meerman Scott appeared first on Marketing Agility Podcast.
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Scott Brinker, ion interactive
14/12/2010 Duración: 21minScott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing. The post Scott Brinker, ion interactive appeared first on Marketing Agility Podcast.
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Jascha Kaykas-Wolff, Involver
09/12/2010 Duración: 21minJascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver. The post Jascha Kaykas-Wolff, Involver appeared first on Marketing Agility Podcast.
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John Cass, Pace Communications
09/12/2010 Duración: 16minFrank Days interviews John Cass of Pace Communications about his experiences with and thoughts about agile marketing. The post John Cass, Pace Communications appeared first on Marketing Agility Podcast.
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Frank Days, Novell
09/12/2010 Duración: 11minJohn Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing. The post Frank Days, Novell appeared first on Marketing Agility Podcast.