Marketing Agility Podcast

In this episode of The Marketing Agility Podcast we’re joined by Steve Wolfe of CA Technologies and Yuval Yeret of AgileSparks. Steve joined CA through their acquisition of Rally Software a company that’s been developing tooling for Agile projects for several years. Yuval and AgileSparks has been working with CA to implement an Agile practice on the marketing side of the house.  Like […] The post Steve Wolfe of CA Technologies on Agile Transformation appeared first on Marketing Agility Podcast.

This is the first of a new series of episodes in which we’ll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in about 2011. At this time the […] The post Mahesh Singh on Swift Kanban Agile Tooling appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart speak with Peter Eggleston about his work  getting a couple startups off the ground as well as work at Aptus Health. The episode covers some familiar ground as Peter compares his experience at small startups to his time at a larger company. In the former context Peter’s role converged the product management […] The post Peter Eggleston on Agile Marketing, Startups, and Management appeared first on Marketing Agility Podcast.

In this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he’s the CMO at a little internet company called Mozilla. Besides being an early adopter and advocate for […] The post Agile Marketing Update with Jascha Kaykas-Wolff appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he’s applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales. Scott is a self-taught Scrum Master who speaks to how they’ve adapted their Agile to his company […] The post A Demand Oriented Agile Practice with Scott Sweeney appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim’s a former CMO and CEO and one of the deeper thinkers out there when it […] The post User Stories vs. Tests with Jim Ewel appeared first on Marketing Agility Podcast.

This week The Marketing Agility Podcast features a conversation with Staci Dubovik and David Grabel who are the lead Agile coaches at Vistaprint. We were very excited for this conversation because it presented a rare opportunity to speak with two Agile leaders whose exclusive focus is to scale Agile and to drive practice improvement. Few companies have this […] The post Agile Coaching with Staci Dubovik and David Grabel of Vistaprint appeared first on Marketing Agility Podcast.

Robert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile.  During his tenure at EMC, he’s supported a lot of business transformation with the help of the EMC […] The post Robert Corbin of EMC on Managing “Uncertainty” With Agile appeared first on Marketing Agility Podcast.

Peter Billante is a software product leader at Autodesk where he focuses on a range of products including the BIM 360 Field application. The focus of this conversation was on measuring one’s Agile practice—a critical topic for driving adopting and garnering executive support. To set the stage Peter shared some background on his transition into a […] The post Peter Billante of Autodesk shares his journey from Agile to Kanban appeared first on Marketing Agility Podcast.

Charlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview.  Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we’ve had with technologists who have migrated into the marketing world. […] The post Charlie Treadwell: A Pragmatist’s Approach to Agile Marketing appeared first on Marketing Agility Podcast.

Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider some of the challenges associated with […] The post Frameworks That Support Scale For Agile Marketing appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainings with companies that are just […] The post Jim Ewel Talks User Stories for Agile Marketing appeared first on Marketing Agility Podcast.

Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo talk with Frank and Roland. The post Andrea Fryrear On Using Agile To Enhance Content Marketing appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. The post Sean Zinsmeister on Agile, Sales and Account Based Marketing appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City. The post Jeff Julian The Agile Agency Model appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She’s a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developed CMG’s Agile for Marketing™ practice […] The post Barre Hardy on Scaling Agile Into The Enterprise appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director - Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies. The post Bence Gazdag On Marketing Modernization at Oracle appeared first on Marketing Agility Podcast.

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The post Podcast: Scott Brinker on MarTech and Hacking Marketing appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territory because most of the marketers […] The post Andy Kling: An Agile Agency Working In Regulated Industries appeared first on Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for one empowering business users. What connects […] The post Ian Bruce from Intralinks explores Agile Marketing in a public company appeared first on Marketing Agility Podcast.