Going Solopreneur

There are many businesses out there screaming and shouting for your customer’s attention. Your brand needs to stand out in a sea of noise, but screaming louder is not the solution. Instead, you need to show the world that you have something unique to offer, something that only you can give them. The post One Easy Way to Make Your Brand Stand Out in a Sea of Noise appeared first on The Brand Sketch.

When your brand personality doesn't match who you are as a person, it can create a disconnected, inauthentic experience for your customers. This is especially true if you are an entrepreneur since you are the heart and soul of your brand. Your goal is to create a more authentic brand personality. The post Why Authenticity Is the Most Important Part of Your Brand Personality appeared first on The Brand Sketch.

Understanding your customer's problems and how you help solve them is one of the most important factors in building a successful brand. You have to be able to show your customers that you get where they're coming from, that you understand their pain, and that you have something to offer that will help them. The post How to Find and Solve Your Customer’s Problems appeared first on The Brand Sketch.

The ultimate goal of all marketing is to get people to know, like, and trust you. Once you've gained your audience's trust, they can become customers for life. The problem is, it takes time to build trust, it doesn't happen overnight. Use a brand champion to help you build trust and credibility more quickly. The post 3 Ways Brand Champions Quickly Help Build Trust and Credibility appeared first on The Brand Sketch.

Sometimes you think you don’t have what it takes to accomplish your goals. But armed with the right attitude and the right approach, you can do big things, things that are WAY outside your comfort zone. Like running 100 miles. The post What I Learned about Business from Running 100 Miles appeared first on The Brand Sketch.

There is a lot of competition out there these days. Whatever line of business you're in, someone else is most likely doing it too, and (gasp!) maybe even better than you. To stand out and compete in this crowded marketplace, you have to be different. And one of the best ways you can differentiate is to focus on three critical areas of your branding. Read on to learn the three things you need to know to build a more competitive brand. The post 3 Things You Need to Know to Build a More Competitive Brand appeared first on The Brand Sketch.

What's the story people are telling their friends about your brand? It may not be what you think it is. What can you do to make sure the best brand story is being told and retold? The post How to Ensure People Share the Best Brand Story about You appeared first on The Brand Sketch.

If you're a small business owner, updating your brand identity might feel like a daunting task. But giving your brand a makeover doesn’t have to be a complicated process, and you don’t have to blow your entire marketing budget to do it. The post Revitalize Your Brand with These Five Budget-Friendly Ideas appeared first on The Brand Sketch.

I think we can all agree that these are divisive times we're living in. And when you, as a brand, take a stand on a political or moral issue you run the risk of losing customers. Sharing your views on contentious issues will no doubt turn some people off. But it can actually boost your brand loyalty—if you know what you're getting into. The post Taking a Stand Will Cost You Customers but Boosts Brand Loyalty appeared first on The Brand Sketch.

Welcome to day 21! If you’ve been taking one small action each day you should now have a solid foundation on which to build your brand. But your work is not done. In fact, it’s just beginning! Read on to see how you can continue building your remarkable brand. Series Summary I know how it is […] The post Continue Building Your Remarkable Brand: Day 21 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

You're almost at the end of your 21 days! You should have an awesome body of work completed by now. Today you're going to take everything you've learned so far, put it all together, and create an effective marketing strategy for your brand. The post Create an Effective Marketing Strategy for Your Brand: Day 20 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

If you’ve been working through the 21 Days to Build a Better Brand series, then you’ve done a lot of work so far. You’ve built a solid foundation on which to build your remarkable brand. Today you will start working on your marketing plan by choosing the best marketing channels for your brand. What is […] The post Choose The Best Marketing Channels for Your Brand: Day 19 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Your website is one of your most powerful marketing tools and your "About Us" page is one of the most important pages on your website. Why then do so many businesses neglect this page? Today you'll learn how to write a better "About Us" page for your website. The post Write a Better ‘About Us’ Page: Day 18 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Your website's homepage should be one of your most powerful marketing tools but surprisingly, not many brands get it right. Today you'll learn how to create a compelling homepage, one that gets real results. The post Create a Compelling Homepage: Day 17 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Storytelling has been the primary way humans have communicated for millennia. Our brains have evolved to love a good story. It's now baked into our DNA. This is why it's critical that you tell a compelling brand story. The post Tell Your Brand Story: Day 16 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

One of the most visible elements of your brand is your logo. Your brand logo will be seen everywhere—on your website, your business cards, every social media post, in all your advertising, and in every email you send. It’s critical that you have a well-designed logo, one that accurately represents your brand. The Role Your […] The post Create an Awesome Logo for Your Brand: Day 15 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Distilling the essence of your business down into a simple, catchy tagline can feel like a daunting task, but fear not. Today, you are going to learn how to create a compelling brand tagline for your business. Your Brand Tagline Just do it. Think different. The breakfast of champions. What’s in your wallet? These are […] The post Create Your Brand Tagline: Day 14 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

One of the most compelling ways to communicate the benefits of your brand is to create a value proposition. A clear and concise value proposition will explain how you help your customers and why your brand is the better choice. The post Create Your Value Proposition: Day 13 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

One of the best ways to express your brand’s personality is through imagery. But not all images are created equal. You need to take some time to choose the images that work best for your brand’s unique personality. Today you’ll learn how to choose the right brand images. The post Choose Your Brand Images: Day 12 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

One often-overlooked aspect of your brand's personality is your voice. Today you are going to learn how to find your brand voice and how it can help you express your unique personality and point-of-view. The post Find Your Brand Voice: Day 11 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.