Going Solopreneur

I think we can all agree that these are divisive times we're living in. And when you, as a brand, take a stand on a political or moral issue you run the risk of losing customers. Sharing your views on contentious issues will no doubt turn some people off. But it can actually boost your brand loyalty—if you know what you're getting into. The post Taking a Stand Will Cost You Customers but Boosts Brand Loyalty appeared first on The Brand Sketch.