Going Solopreneur

One of the keys to building a remarkable brand is your ability to connect with your audience. In order to connect with your audience, you need to be expressive so you’re more human and relatable. You need to have a well-defined personality. Choosing your brand archetype is the first step in developing your brand’s personality. We […] The post Choose Your Brand Archetype: Day 10 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

To your customers, your brand is the collection of expectations, experiences, and memories of interacting with your business. To build a better brand, you must provide better experiences. Today you'll learn how you can create a WOW customer experience for one of your brand touchpoints. The post Create a WOW Customer Experience: Day 9 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Yesterday, you did some research and identified one main competitor. Today, you are going to decide how your brand can differentiate from your competition by creating a unique selling proposition. The post Create a Unique Selling Proposition: Day 8 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

In today’s lesson, you’re going to shine a light on your competition. You’ll learn why it’s important to get to know your competition, some insights you can learn from them, and how getting to know them better can actually help your brand to be more successful. Everyone Has Competition When I owned my branding agency […] The post Identify Your Competition: Day 7 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

In the last two days, you’ve taken the time to really get to know who your ideal client or customer is, then figured out where you could find more people like them, defining your target market. Today you’re going to learn what a niche is and then choose a compelling niche for your brand. Ideal Client, […] The post Choose Your Niche: Day 6 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

You should now have a very clear picture of who your ideal client or customer is. Today, you're going to focus on finding more people like your ideal that you can effectively market and sell to. This is the second step in building meaningful connections with people and creating customers for life. The post Identify Your Target Market: Day 5 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Your goal as a brand is to build authentic, meaningful relationships with your clients or customers. When you do this well you create raving fans and customers for life. In today’s lesson, you’ll learn how to create your ideal client profile. Ideal Client, Target Market, and Niche There are three big factors you need to define if […] The post Define Your Ideal Client: Day 4 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

In today's lesson, you're going to learn what a brand manifesto is and why it's so important to share your values and beliefs with your audience. You'll learn how to make emotional connections with people and why this step is critical in building long-lasting relationships with your customers. The post Create Your Brand Manifesto: Day 3 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Welcome to Day 2 of 21 Days to Build a Better Brand. I hope you’re excited to start taking action to build a better brand! Today you are going to create a vision for your brand. If you want to get somewhere, you have to have a very clear idea of where you want to go. Read on to learn why creating a vision for your brand is the crucial first step in building a more remarkable brand. The post Create a Vision for Your Brand: Day 2 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

Welcome to day 1 of the series 21 Days to Build a Better Brand! I'm simply thrilled that you have made this commitment to improving your brand and your business. Over the course of the next three weeks, you'll learn everything you need to build a brand that both you and your customers will love. The post Welcome: Day 1 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.