Going Solopreneur

Today, I'm going to dig into this idea of focusing on one marketing channel at a time. Why should you use only one marketing channel? How will this help you grow your business? Why is this a better strategy than being everywhere? The post Why You Should Focus on One Marketing Channel at a Time appeared first on The Brand Sketch.

If you've been in business for a while, you may have given some thought to rebranding. However, you may not have thought much about the benefits of rebranding your business. Read on to learn some of the powerful results you can expect from a rebrand. The post The Powerful Benefits of Rebranding Your Business appeared first on The Brand Sketch.

I talk a lot about the importance of building and nurturing relationships with your customers, and how this is key to success as an entrepreneur. But what does that look like? How can you actively work on building better relationships with your customers? A great place to start is by getting inside your customer's heads. What are those indispensable things your customers want you to know about them? The post 8 Indispensable Things Your Customers Want You to Know appeared first on The Brand Sketch.

If you're like most entrepreneurs, the thought of writing long blog posts every week keeps you lying awake at night. Here's some good news - you can still have an impactful social media strategy by creating small posts called microcontent. The post How to Use Microcontent to Boost Your Social Media Impact appeared first on The Brand Sketch.

Whether you're writing an article, an email, or a social media post, a great headline is the most important part of that piece of content. You have to start with a great headline. When you get the headline right, then the rest of the piece is stronger. The post Why a Great Headline Is the Most Important Part of Your Content appeared first on The Brand Sketch.

Joining a mastermind group was a game-changer for me; my business has literally been transformed. I'm so excited about sharing this gift of transformation that I'm starting my own mastermind groups designed just for entrepreneurs like you! The post How a Mastermind Group Can Transform Your Business appeared first on The Brand Sketch.

Marketing is all about getting the right people to know, like, and trust you. Building brand awareness, then, is the first step in marketing your small business effectively. You must build brand awareness before you can install desire and trust in your brand. The post 6 Proven Ways to Build Brand Awareness appeared first on The Brand Sketch.

As a small business owner you may understand the importance of injecting personality into your brand, but actually doing it, well that’s a whole other story. Today, I want to share three examples of brands who are crushing it with personality. I’m hoping you get inspired and see how easy it is to add personality into your brand. The post 3 Simple Ways Brands Are Crushing It with Personality appeared first on The Brand Sketch.

As a small business owner, you spend a lot of time creating products or services you want people to love. So you're always working to make your thing better. But sometimes, it's not your thing that needs work, it's your packaging. In today's competitive market, the wrapper matters more than you think. The post The Wrapper Matters More Than You Think appeared first on The Brand Sketch.

One of the keys to marketing your small business is to create valuable content on a regular basis. This strategy is called content marketing. But coming up with "valuable content" is one of the struggles every independent entrepreneur faces. Sometimes you don't know what to create; you get stuck. Today I'll share 10 ideas that might help you get unstuck with your marketing content. The post 10 Ideas to Help You Get Unstuck with Your Marketing Content appeared first on The Brand Sketch.

If you're like most entrepreneurs, when you start thinking about your marketing plan, you probably feel a bit overwhelmed. I get it. It can be confusing and complicated. But it doesn't have to be that way. You just need to get organized, and using a content calendar is a great way to simplify your marketing plan. The post How to Simplify Your Marketing with a Content Calendar appeared first on The Brand Sketch.

Your customers are not all at the same stage in the buying process. Some are just getting to know you, some are very interested and want to learn more, while others might be ready to purchase right now. Wherever they are in the buying process, you need to create the right marketing for each stage of the customer journey. The post Create the Right Marketing for Each Stage of the Customer Journey appeared first on The Brand Sketch.

One of the main goals of branding your business is to communicate how you help people - the impact you have on their lives. Simply put, your audience wants to know how your brand will make their life better. One easy but powerful way to communicate that impact is to create a compelling brand impact statement. The post How to Craft a Compelling Brand Impact Statement appeared first on The Brand Sketch.

Building a successful brand is not like making a one-hit wonder. It takes time and effort to get it right, but the rewards are pretty incredible. The post One-Hit Wonder vs Lifetime Achievement Award appeared first on The Brand Sketch.

If you're an independent entrepreneur or small business owner, you've most likely heard that one of the best ways to get people to know, like, and trust you is to get good at content marketing. But what should you be creating? How do you know what to write or talk about? Today, I'll share 3 simple ideas for creating powerful content that will help you engage and connect with more clients or customers. The post 3 Simple Ideas for Creating Powerful Content appeared first on The Brand Sketch.

If you've been in business for a while, you've probably thought about rebranding at some point. You might be getting tired of seeing your logo, your website might feel out-of-date, or maybe you have just evolved. Whatever the reason, you should know when it's time to rebrand your business, and then take action. The post How to Know If It’s Time to Rebrand Your Business appeared first on The Brand Sketch.

All successful brands evolve over time, and this is generally a good thing. But every now and then, a brand decides to completely reinvent itself and it doesn't work. There are some important lessons we can learn about reinventing your brand from IHOP's bizarre rebrand and name change. The post Reinventing Your Brand Can Be a Terrible Idea appeared first on The Brand Sketch.

One of the most powerful strategies of any successful brand is connecting with the perfect customers. But most brands don't know how to do this or don't spend enough time trying to figure out who their perfect customers should be. Do not neglect this incredibly important element of building your brand. The post The Power of Connecting with Your Perfect Customers appeared first on The Brand Sketch.

Mapping the customer journey is a powerful way to experience your brand from your customer’s point of view. A customer journey map makes it easy to identify where your brand might fall short, prohibiting people from buying from you. The post How to Map the Customer Journey to Ensure a Better Brand Experience appeared first on The Brand Sketch.

One of the best ways to build brand awareness and trust as a solo entrepreneur is to share what you know. But many small business owners are reluctant to share their knowledge and expertise. They think no one would find them interesting. The fact is, sharing what you know can do a lot more than build brand awareness. The post The Importance of Sharing What You Know appeared first on The Brand Sketch.