Brand You Personal Branding

Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he got into the live events space. He is now the live and virtual event king. Steve is chock-full of wisdom when it comes to making more money with high-ticket offers and other digital marketing tactics. Today we’re having a conversation on how to apply those strategies—specifically when running webinars. Some of the things Steve teaches us are:   How he helps his clients sell their high-ticket offers How to organize a high-converting live event The best process for stage closing The minimum requirements for a high-ticket event How to transition from a live stage to a webinar (or vise-versa) Why pre-framing is the key to getting people to show up to your webinar A good webinar should have about 50 stories When to get to your pitch in a webinar   Resources: Get your FREE Prosperity Workbook St

Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it wasn’t always that way. For a time, she was making incremental progress but ultimately getting the same results. It wasn’t until she learned what caused her to stop when faced with resistance and overcame that mindset that she grew. I teach a lot of heady concepts on the podcast, but it’s also important to listen to your gut. Amira coaches business owners to do just that by challenging themselves and their mindsets. Tune in to hear: Where the idea for The Unstoppable Woman came from How to discover what’s stopping you from growing What to focus on when you’re starting your personal brand How to put yourself in a place that gives you leverage The quantum investments that might get you in trouble but also might launch you into a quantum leap How to make gut decisions How to close the gap between

Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients’ energies, essences, and end goals and helps them articulate them in the way that they present themselves onstage and onscreen. This image side of personal branding is not my expertise, but I know how important it is. That’s why I brought Tamara onto the show today. In this episode, she helps us understand why it is so important to represent ourselves well. She teaches us how to carry ourselves professionally both in everyday life and at work.   Whether you’re an entrepreneur needing more polish and practice or a corporate employee learning how to leverage today’s technology, you’ll love the practical tips and inspiration from Tamara. Tune in to hear us discuss: Why everyone is struggling with Zoom right now What goes unsaid by the way we carry ourselves How the everyday person can start communicating better on video Why a stylist is like the graphic designer for your brand T

Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it’s okay to do well. It’s about time those of us who are building businesses fixed our mindset around the issue of wealth. As Ray says, not only do we have permission to prosper, but a mandate to multiply. Ray also taught me that an abundance of money won’t fix a poverty of spirit. If you think you live with a poverty mindset, tune in to our amazing conversation where talk about: How he went about writing Permission to Prosper The mindset shifts he had to make when money started coming in Changing our understanding of wealth at an atomic level Wealth and self-worth What Ray’s book is all about Accepting generosity from others Why equal distribution of wealth helps no one Making our lives more valuable in the automation age Resources: Permission to Prosper: How to be Rich Beyond Your Wildest Dreams by Ray Edwards Ray’s website The Ray

Today’s guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God Associates is now bringing her knowledge of associations to the Talent Alliance of Part-Time Professionals.   In this episode, Linda is sharing amazing insights and tips when it comes to hiring part-time help. I’ve always only had part-time people work for me, so I know firsthand how they can make your business prosper. Whether you’re a part-time worker wanting to feel valued or a business owner looking to hire part-time help, Linda’s knowledge will provide incredible value for you. Tune in to hear us discuss:   How she first identified the gap in the part-time work marketplace Whether companies and part-time workers want stability or variety What associations part-time remote workers should join How to see your team members as part-time employees rather than just hours on a time sheet How to

Chris Niemeyer is a business consultant and advisor as well as a father of four. He ran his first multimillion-dollar company mostly alone. But when he became a dad, he learned to systemize his business so he could spend more time with his family. I’ve been learning a lot about the power of systems lately, but Chris gave me a different perspective on everything. We don’t just want to serve our clients and our business—we want our business to serve us. Chris frames how to do this so well and you will learn a lot from what he shares. In the episode, we talk about:   Chris’ history in politics Where his love for delegation came from What the mindset and skillset shift from politics to entrepreneurship was like for him How much we have to understand something before delegating it Henry Ford’s example of delegation How to take inventory of your time How Chris has actually been able to spend more time with his family What to do with all the extra time we have once we systemize our businesses   Resources: Chris'

I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I’ve learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, success rarely comes from ability alone.  That is exactly why I love the work Michael and Amy Porter do so much. They are a powerhouse couple who run a training company in New Jersey called Heroic Public Speaking. I spent some time training there and the things I learned transformed my craft of speaking. Michael and Amy are a treasure trove when it comes to the business and art of speaking. They put me on a path to want to become the best communicator I can be. Tune in to hear their amazing expertise on: Where the speaking industry is headed Zoom fatigue  Stage-side leads Why rehearsal is so transformative and important The balance between content and performance The 3 different types of speaking opportunities How to transfer from breakouts to keynotes How to inspire an audience   Resources: M

Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy.  Throughout our time working together, Danny has taught me that podcasting is one of the strongest marketing channels you can create for your personal brand business. The growth of the industry is steady and consistent. If you have a personal brand, you need a podcast in your marketing arsenal and there’s no one better to teach you how than Danny.  In this episode, we talk about: What he sees happening in the podcast space in the next 6-12 months Why we can go so much deeper with our listeners on a podcast How long you should make your episodes The stats on podcast listening How to repurpose your podcast content What to do when you’re interviewed on another podcast How to monetize your podcast Resources: Danny’s podcast, Podcast Strategies Danny and I's upcoming podcast program Emerald City Pro Danny’s website True Medi

If you have something that could change and impact someone’s life, it’s your responsibility to find them. In this episode, Rick Barker is teaching us how. He is the former manager for Taylor Swift and played a key role in getting her to the level of success she has reached. Throughout our conversation, he’s sharing killer strategies for social media and branding. He also explains how he would market someone like Taylor today, given all the new tools we have available to us. Rick is all about serving our audience before making them an offer. Tune in to hear more about:   What he told Taylor to do to sell 500,000 copies of her record The 3 R’s What he would do with the tools available to the market today Doing what makes you different The best way to market online How to host amazing webinars Being real and personal with your audience How to use social media to differentiate yourself   Resources: Rick’s website Rick on Facebook Rick on Instagram Rick on Twitter Rick’s podcast   Connect with Mike: https://m

Life is short, but it’s the longest thing we’ll ever do. I say that all the time and today’s guest has proved with his life that he believes it. Aaron Walker is the founder of Iron Sharpens Iron Mastermind, author of the book View From The Top, and creator of The Mastermind Playbook. At the beginning of his career, he built and sold multiple brick and mortar businesses and retired by the age of 27. Now he works because he wants to, spending his time teaching entrepreneurs how to do what he has done. One of the biggest things I admire about and have learned from Aaron is his process of doing the same thing over and over again. He has rinsed and repeated with every company he’s built. This focus got him to where he is today. In this episode, Aaron is talking to us about that process as well as how he’s used masterminds to grow his business and develop his life. Throughout the show you’ll hear: A bit of Aaron’s story, including his struggles Why he’s done 2500 podcast interviews in the last 6 and a half years H

Last week I talked about the 5 stages of business. That was mostly focused on where we’re at right now. This week, I want to talk about where we’re headed. Nothing is guaranteed in life, but there are things we can do to future-proof our businesses. In this episode, I’m going to share a few of those things that I’ve done and found very helpful. These exercises and skills have given me perspective on my business and helped me efficiently combine my talents with my passions. Listen in and you will hear all about: The 4-quadrant exercise How to stay in a state of flow throughout your workday The 3 roles and perspectives you must have on your team Practical steps for future-proofing your business Why isolation is the best way to un future-proof yourself Building things long term   Resources: Future Proof 2021   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https:

Today I’m sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see where my business is and where I want to go with it in the coming years. The 5 stages are: The start-up phase The ramp-up phase The build-up phase The scale-up phase The leader-up phase   No framework is perfect, but this one is extremely helpful. My hope is that you’ll be able to identify where you are in this matrix. This will show you what you need to do to solve the struggles you’re currently going through in your business.   Resources: Brand You Bootcamp Tod’s article on the 5 stages of business   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, conside

Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really interesting take on what happens when parents build personal brands. It’s all about our relationships with our moms. This spills over into our business-building efforts, families, friendships, and every other area of our lives. Because the personal brand space has matured, I wanted to bring Michelle on to use this platform to broaden the conversation. I hope it sheds light on the challenges you face that I may not. Throughout the episode, we discuss: How entrepreneurship affects our relationships with our kids and parents What you need to know if you’re struggling with mom guilt The difference between mother/son and mother/daughter relationships The reflections of themselves that moms see in their daughters How to navigate the relationships we have with our parents when we know something’s missing Mother-in-law relationships One step that parents can take today to be in

Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids’ lives. I brought him onto the show to teach all of us about this extremely important topic. Though business can feel like an extension of us when we have personal brands, it is really just a part of our lives. That is why I’m so passionate about holistically looking at my life and helping all of you do the same. Even if you don’t have kids, you can take a lot out of this conversation just as an entrepreneur. Scott and I discuss: His family background and how it’s influenced his work The steps he took to walk through his children’s trauma The mindset of a child with trauma when he or she is under top-down authority How to help your child heal from trauma What to look for in the key contact areas your child spends time in How to regulate your child’s environment before relating to and reasoning with them The mindset shift Scott went through as a parent and business owner My own expe

In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to answer some listener questions with me because of her expertise in starting and growing her own personal brand. Like me, she has tried many different things to figure out what she really wanted to do with her life. During the episode, we discuss: How to get clarity on your life’s purpose Throwing things at a wall and seeing what sticks The best way to start from zero How to start a personal brand as an expert Some ways entrepreneurship has forced us to grow   Resources: Submit a question for future episodes Brand You Bootcamp Lauren’s website Lauren on Instagram Lauren's Facebook group Learn Social Media for Free: Understanding Social Media Marketing for Entrepreneurs   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/i

An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in our work that we lose sight of why we’re even doing it. The three best days exercise helps me get recentered on what’s important. Once I realize what my best days are, I can create a life that allows for more of them. In this episode, I’m sharing with all of you one of my best days. It includes having conversations with my parents around the dining room table. Having the margin to spend more time with family is one of the best things about having this business. I hope our conversation provides value for you and gives you a glimpse of my life outside of work. Resources: The 5 Love Languages: The Secret to Love that Lasts   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.co

I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call. It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my heart and mind to a lot of different things and I know you will be able to take value from it, too. Listen in and you will hear: How Jay has seen entrepreneurs get in their own way How solopreneurs can reach that next level where they do less work and make more impact The power of strategic alliances How Jay built his brand How to establish greater brand currency Why it’s important to learn from your clients The advantages of charging what you’re worth in the right scenarios What “grow or die” really means   Resou

You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.   That’s why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hundreds of small business owners go to the next level in their businesses. Over the last year, he also grew his own pavilion business by 80%.   We all need to treat our businesses with the same respect and seriousness that we would if we owned a brick and mortar business. So, in this episode, Jim helps us understand how he grew his own brick and mortar during a global pandemic and shares his knowledge and insight around numbers. Tune in to hear: What numbers the everyday entrepreneur needs to know When to start looking at your numbers How to assess if and when to cut off a product that’s not profitable When to start

In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It’s not different because of the revenue number but because of how that money is made. Very few people in the personal brand industry talk about how to get from one revenue level to the next. I feel a responsibility, though, to give you the overall picture so you know which path to take. Tune in to hear me talk about:   An overview of my first few years in this business. What adding live events did to my revenue. The power of partnerships in accelerating your brand. Being the jelly to your partners’ peanut butter. The shiny object syndrome. Why just buying products and courses won’t get you anywhere. Finding your unique peg to stand on.   Connect with Mike: Web - https://mikekim.com/ Instagram - https

Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He’s also a long-time friend who walked me through some of the hardest times in my personal life and business. He was one of my first guests on the podcast 7 years ago and we’ve stayed in touch all this time. In this episode, I’m catching up on what’s changed, what’s working, what’s different, and what’s been the same in his business. He has a new book called Unhackable coming out very soon that he has used to spark a movement in the world. Tune in to hear all about: Why we should all be lending our skills to other businesses Using our platforms to elevate others The free zone frontier Relationships and rocket ships Muscle imbalances in business Where the idea for Unhackable came from How he made the mindset shift to letting go   Kary is someone who’s always been an out-of-the-box thinker. Conversations with him are consistently enlightening and valuable. Listen in to see how his insights can enrich you, too. Resources: Unhackable