Brand You Personal Branding

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about:   What building her brand has been like for her What she’s done with her brick and mortar practice Everything she does in her personal brand now Her interview for A Better Way: Discover What’s Keeping America Sick What’s working and what’s not working in her marketing How she navigates requests for guidance in areas where she has no experience The law of attraction vs. marketing through content   If you’re in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you’ll get a lot out of this discussion with Lisa. Resources:

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integrator, Chelsea Brinkley. Tune in to hear:   Why I use a basic email format How to write personally without fake personalization The benefit of staying away from images and graphics in your email list The power of likeability and connection Where to channel your energy with your email list How I use segmentation and targeted content How to sell to higher buyers   Resources: Chelsea’s SOP bundle Submit a question for future podcast episodes Chelsea’s website Chelsea on Instagram Listener Sara Simon's website Listener Marisa Shadrick’s website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram

In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through: The process for managing my calendar A run-down of our SOPs for the podcast, booking appointments, and live events The templates we use for every process   As time goes on, we learn and add new things to try and improve efficiency, but these are the current actual workflows we use to keep this business going.  Tune in for a look at the inner working of my business through the eyes of the Integrator who makes all the magic happen. Resources: Chelsea’s SOP bundle Submit a question for future podcast episodes Chelsea’s website Chelsea on Instagram   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekim

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn’t do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get things done, how she’s set things up, the adjustments I’ve had to make, and how she’s made the process easier. We still have growing pains. We’re still trying to scale up the business. But having Chelsea take over as the Integrator has allowed the business to grow exponentially.   Tune in to hear us talk about: 1. How Chelsea got into this kind of work 2. What the Integrator role even is 3. What Chelsea needs from me to do her job 4. How we manage communication 5. The unforeseen challenges that have come up in this role 6. Why Chelsea wanted more responsibility 7. The adjustments we’re still making   Resources: Chelse

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author. We also have a meaningful conversation on a variety of other topics, including: 1. The process for writing a fiction book 2. The difference between writing a story and writing a situation 3. Being present 4. How to deprogram our weaknesses without losing the good parts of ourselves 5. Reclaiming parts of our childhood 6. The process of learning to hear from and appreciate people who are different from us 7. Spirituality and the 3 kinds of psalms   Resources: Christopher on Instagram Christopher on Facebook Christopher’s website Ruins of the Galaxy series The Message of the Psalms by Walter Brueggemann Submit a question for future podcast episodes   Connect with Mike: https:/

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We’ve had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he’s made and how we can continue to pursue personal growth during uncertain times.   In the episode, we discuss: 1. How COVID has changed Justin’s business and life 2. The conversation we had about abundance that shifted his perspective 3. Building community for the long haul 4. How he started and grew his podcast 5. Setting big goals and intentions 6. What to do when it’s hard to ask for help 7. His upcoming virtual event, the Growth Now Summit   Resources: The Growth Now Movement podcast My episode on The Growth Now Movement podcast The Growth Now Summit Submit

Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me.   The 5 new things I’m doing right now to grow my brand are: Getting comfortable with video Investing in coaches Reengineering my offerings Finding what works for me Taking back the slack   Ask yourself if there’s an area where you’re making it too hard on yourself. Think about what works for you and forget what you’ve been told to do. I hope this episode gives you permission to reconsider how you’re growing your brand.   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.   We talk about: How Phillip developed his marketing model How American consumers are making purchasing decisions now The importance of safety to the American consumer today How race issues have affected marketing and messaging The disruptions that are happening everywhere   Resources: COVID-19 Consumer Research “SPORTS HAS A PROBLEM…BEING WOKE AIN’T HELPING” article  “These 4 Industries Are Going to Die” article   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ L

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about: How he went from being homeless to making something of himself What he did when the catalyst for change came in his life Doing things before we’re ready and learning as we go Why technology is going to change everything in our world What human interaction will look like going into the future How to get in a healthy frame of reference for change Reprogramming our mindset   Resources: Thinking Big podcast Sean on Facebook Sean on Twitter Sean on Instagram Sean’s website Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - h

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them.   In the episode, we talk about: The difference between liking and loving someone Why entrepreneurs struggle so much in relationships How to determine whether or not to work with your partner Why it all starts with our relationship with ourselves and having self-awareness How to bridge the gap between success at work and home When it’s time to terminate a relationship   Tune in for an insightful conversation and a good reminder that we are more than our businesses.   Resources: Susie’s website Listen Learn Love Thrive in Relationships podcast Free 10 Day Communication Challenge   Connect

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it. I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation.   In the episode, we discuss: 1. How she got into content marketing 2. The process she goes through to help her clients 3. Repurposing steps to take after producing a podcast episode 4. What to do when we want to pull quotes from our content 5. The next frontier of content marketing 6. What content marketing does for our monetization   Resources: The Gayla Scrivener Show podcast Scrivener Solutions Scrivener Solutions on Facebook Scrivener Solutions on LinkedIn Scrivener Solutions on Instagram Scrivener Solutions on YouTube Gayla on Facebook Gayla on LinkedIn Gayla on Instagram M

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re looking for a way to do so, tune in.   In the episode, we talk about: 1. Where PJ sees video going in the years to come 2. How entrepreneurs can gain confidence in video marketing 3. How to connect with your audience through video 4. What success in a video marketing campaign looks like 5. How to generate leads through video and use the funnel from there 6. Best practice regarding the frequency of content creation 7. The value (or lack of value) in putting podcasts on YouTube 8. How to humanize your brand and buil

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.   In this episode, you’ll hear: 1. The backstory of how Jenny built her brand 2. What it’s like being a blogger today 3. How to grow a tribe through organic traffic 4. What content creators can do to optimize their content 5. Why you should see other bloggers not as competition but as collaborators 6. How to use Instagram to grow your brand   Resources: Good For You Gluten-Free Denver Bloggers Club Jenny on Instagram Jenny on Facebook Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/m

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.   In the episode, we talk about: 1. How he got into the copywriting space 2. How he grew his email list without using social media 3. Why mockery is more persuasive than appealing to the mob 4. Politics as the purest form of branding 5. Rhetoric vs. dialectic 6. Why he doesn’t ask people to buy 7. The importance of honesty in copywriting   Resources: Ben’s website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.co

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career. I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.   In this episode, we talk about: 1. Her predictions for the next few years in the workplace 2. Her journey towards entrepreneurship 3. The mindset shift that made her realize she could start a business 4. What makes an interesting story 5. Her newest book, Entrepreneurial You 6. How to stay ahead of the curve in the personal brand world 7. What it takes to write a book   Resources: Dorie on Twitter Dorie on LinkedIn Dorie on Facebook Dorie on Instagram Reinventing You Entrepreneurial You Rapid Content Creation Masterclass Mike on YouTube   Connect with Mike: https://m

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.   In the episode, we talk about: 1. Having a “real” business and how they built theirs around a personal brand 2. The process of “niching down” 3. The art of working together as a couple 4. How high-end companies are transitioning to the personal brand world 5. Post-COVID predictions for dentistry 6. Their prep process for working with clients   I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.   Resources: Josh

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it.   Specifically, he talks about: 1. How he got into the talent development space 2. What first step he took to land clients in his niche 3. How podcasting boosted his success 4. Experiential learning 5. What he thinks about the future of corporate consulting in our changing world   This is a topic we don’t talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same.    Resources: Andy’s LinkedIn Talent Development Hot Seat podcast Starve Your Fears: The Andy Storch Show   Connect with Mike: https://mikekim.com/

Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.   In the episode, we talk about: 1. How Dana built her business 2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point 3. The importance of going from teacher mode to facilitator mode 4. Setting boundaries for your Facebook group 5. Establishing brand congruency in your posts 6. Visualizing your group as a city 7. What kinds of questions to ask in the group 8. How to use prompts 9. Facebook groups for paid programs 10. How and when to promote your products in your group 11. The Pie of Engagement   There is a ton of great information shared in this ep

In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.   To tee this idea up, in this episode I talk about: 1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets 2. Taking our focus off the word niche and onto the word focus 3. The 2 types of focuses we can have 4. Accuracy in marketing 5. The danger of subjective language in marketing 6. The 3 things we need to focus on selling   The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches.   Resources: Brand You Bootcamp   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekim

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects. In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people. Some of the things we discuss that keep entrepreneurs from doing so are: 1. Talking about themselves way too much without making connection points to their customers 2. Not identifying their client’s hopes, values, dream, and goals 3. Being afraid to ask for a sale, even if they truly believe in their offer 4. Not knowing their purpose 5. Failing to build credibility until a crisis occurs   I’ve matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with you