Brand You Personal Branding

John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, and the futurist who looks toward the future and tries to predict what will happen. John is without a doubt a futurist. In this episode, we have a good conversation about where he sees things going (especially post-pandemic) for all businesses. He relates the shutdown to 9/11 because things will never be the same as they were before. We have new insights -- which is information through the filter of experience, and new problems that need to be solved. Listen in as we discuss: The three crises that were happening during the shutdown: health, mental health, and economic -- and how John coulld help with the economic crisis. Creating real solutions to real problems for real people. The shift from the age of information to the age of insight. Resources: Survive and Thrive: How to Build a Profita

Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners with Book Yourself Solid where he trains and certifies business coaches. In this episode, we dive into what marketing for coaches should look like. I am a marketer and a coach, so you could say I fit right into his target audience. We also talk about how coaches can get more clients with (or without) marketing, along with: The correlation between coaching and marketing. The three business currencies and the one that Matthew relies on the most. The importance of building a professional network and creating relationships with people that will lead you to paying clients. Resources: Marketing for Coaches Podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you lik

In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch! Don’t let your mouth overload your back. Play the game that plays to your strengths. Talent doesn’t replace the need for hard work, it clarifies it. You are the average of the 5 people you spend the most time with. The last mile is always the least run. BONUS: Train through the injury. I gleaned these principles from various sources including motivational videos on YouTube from Jim Rohn, David Goggins, and Athlean X, and James Clear's book Atomic Habits. Get Your Copy of You Are the Brand Today! My book You Are the Brand is available NOW. Grab your copy on Amazon or wherever books are sold. If you'd like a hardcover edition, we have a limited number available at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to

After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode! I don’t have kids but they‘ve always been close to my heart. Several years ago I went on a partner trip with Rob Morris of Love146, an organization that helps children rescued from trafficking. Rob is an incredible storyteller and he uses this skill to literally change lives. There are some incredible insights in this interview, and I hope you'll listen with an open mind and heart. To support Love 146: love146.org Through my career, the only times I’ve ever truly wished for a bigger platform were times I wish I had more money or influence to help causes like Love146. The internet marketing / personal development / coaching space can do a lot better than wax poetic about 7-figure launches, “epic” masterminds, and speaking in front of big crowds. I’m all for entrepreneurs enjoying their success but I would also posit to my colleagues to consider using our plat

The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and more keep many people from sharing their message with the world by pursuing their passion and starting a thriving business. Jonathan Milligan is the author of the book, Your Message Matters. Jonathan and I have been longtime friends and in this interview, we talk about the confidence to believe your message, define your message, market your message, and of course, live your message. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldci

As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business. One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin. In this episode you'll hear some terrific insights from several of my friends as they've helped me navigate this new season. I want to give a particular shoutout to Loren Trlin, Kristina Hoyer, and Lauren Davis for their contributions. You'll also hear a bit about my morning routine, and you can watch a short Instagram video of it here. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong. Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me. Tune in and you'll learn: Why you must think of yourself as an "entity" rather than just one site or person on the internet The surprising reason why I need to delete old blog posts from my site (even top-performing ones) Why I setup a "Google My Business" location-based account even though I am a digital nomad How I screwed up my blog categories on my site all these years (and what I'm doing to fix it) Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around Connect with

Shownotes: mikekim.com/byp289 Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews. If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on which parts of the book resonated with readers, which you can turn around and use in your marketing. Tune in and you’ll also get the inside scoop on the process I used to get people on the team, why social media didn’t work as well to recruit launch team members, and what I plan to do to maintain “energy” among members in the book launch team between now and the launch date. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on. One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons: Lazy re-purposing of content does not work in today's world I want to be "searchable" and YouTube is the best way to make that happen. I want to be THE Mike Kim online, but I'm not the only one. I want to express myself in new ways and create a new channel. Seeing myself on YouTube elevates how I see myself. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter Y

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook! This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia! Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below. On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials. Mike Kim Media Bio: Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard. His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoke

For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021). In this episode you’ll get insights into: What the process for recording my audiobook has been like Why this project has been a struggle A checklist of things I need to get done before next week If you’d like to see video of me recording my audiobook, go to the IGTV section on my Instagram: instagram.com/mikekimtv I also answer several listener questions: Lisa Mariette from lisamariette.com asks, “What is the best way for me as an entrepreneur create good PR opportunities?” Tom Clairmont from tomclairmont.com/podcast asks, “I'm married, homeowner and a Manager in a full time job. Can I expect to make serious progress building a business? I know you said you had 'the year of the blog' and 'the year of the podcast' but can I hope for more a little faster?” If you’d like to ask a question for the podcast, go to: mi

Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and make a bigger impact by guesting on podcasts. We met at our mutual friend Kira Hug’s conference and I’ve followed her work ever since. Mai-kee is doing amazing things in and for the podcasting niche. Tune in to learn how to reach out to podcasters the right way to get more yeses and to hear us discuss: How Mai-kee got into this industry What makes for a bad cold pitch What makes for a yes-worthy pitch The PR method for podcast pitching How many topics to pitch Reframing a pitch as an invitation to connect How to leave a lasting impression after guesting on a podcast Resources: The Quiet Rebels Podcast Download The Be Our {Podcast} Guest Guide Mai-kee on Instagram Mai-kee on Facebook   Co

Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book. Tucker chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors and led to multiple best-selling books. In this interview, I have a candid and "out of the box" conversation about what Tucker sees happening in the book space.   Connect with Me: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coach

Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US.  With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to bring Laurie onto the show. Before leaving the corporate world, she experienced extreme burnout. She wasn’t sleeping, moving her body, or respecting who she was as a person. When she committed to putting herself and her wellbeing first, a snowball effect was put into play. Laurie is a powerhouse, so you won’t want to miss our conversation today. Tune in to hear: How Laurie made the pivot from being an HR leader to speaking and sharing her ideas Why we have to become the brand we want to sell The benefits of starting small How to begin taking business baby steps while still getting a paycheck How to set boundaries today Why healthy boundaries require you to put your personal life before your professional one

Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn’t work out, he became the next best thing: an artist. Mike’s specialty is helping artists and other creatives develop a daily creative habit. He models this by being a consistent creative himself—Mike sketches almost every day by stealing time in the ordinary moments of life. In our conversation, he gives us some direct, hard-hitting advice on motivation. Creative battles are a real thing and I’m sure you’ve been through them, too. Listen in and learn: How to become a creative Mike’s best strategies for creativity The two parts of motivation Why you should start small What to do when you lack inspiration How to prioritize your time for creativity The process for finding your artistic voice and style Resources: Mike’s website 3 Roadblocks Keeping Your Creativity In Park (and How To Shift Your Art Into High Gear To Create Your Best Work Yet!) Mike on Facebook Mike

Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout young adulthood. Like me, Josh has been involved in ministry and made some significant shifts in his career over the years. I invited him to come onto the show this week to talk about spiritual things. I really wanted to take a breather from the intense interviews we’ve been having and just have a conversation with this great friend. Josh is one of the best communicators and leaders there are, so you’ll love our discussion. In it, we talk about: Relationships that survive the test of time Reflecting back on life Feeling like you’re falling behind in life How Josh has redefined some terms and gotten more comfortable with tension Identifying and unpacking our brokenness What real authenticity looks like   Resources: Overcome: Say Goodbye to Shame, Get Past Your Past & Win Out Over Temptation by Josh Finley Josh’s website Josh on Instagram Josh on Facebook Jo

John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to Uncommon Success. With 7 figures of annual revenue, he is spreading entrepreneurial fire all over the world. However, even though he is now one of the top business podcasters on the Internet, he still does the little things that grow his business. John once said, “Do the things that don’t scale” and he lives that out. This is a value we should all take to heart in building our own businesses. Tune in to hear more about it and the rest of our conversation. We discuss:   How the book-writing process was for him What surprised him as he wrote his book How most people will die without identifying their big idea His path to discovering his own big idea Balancing passion and expertise Why he decided to start a daily podcast interviewing entrepreneurs Why he’s on 20 podcasts of all sizes every month What productivity really means   Resources: Pre-order The Common Path to U

Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. Selena teaches how to get publicity the right way: by building authentic relationships with influencers and the media. I met Selena in Puerto Rico and have used her resources in my own business. They helped me take things to the next level and they will do the same for you. Selena is truly one of the best in the publicity industry, so tune in to hear our conversation on: How she got into the industry The steps she took to overcome her fear of public speaking Where to start with publicity How to establish credibility The biggest publicity mistakes people make Her article in which she shared her emotional abuse story How to make it easy for people to share your message What her program, Impacting Millions, is all about   Resources: com/selena Selena’s website Selena on Instagram Selena on Facebook