Performance Delivered

What should small businesses focus on when they are not resource-rich? When resources are scarce, it’s hard to know where to allocate them… But with the power of alignment and a meaningful brand, it becomes easy… Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world… In this episode, he shares the strategies that led his small direct-to-consumer business to survive the pandemic and become a brand that means something to customers.Brad will cover:  How to hire top talent (even if you think you can’t afford to) The power of prioritizing Why a strong brand doesn’t need expensive marketing The importance of alignment on small teams And more

Business development has changed rapidly over the last two years… It can be hard to know if you’re making the right moves to grow… You’re not sure how to get invited for a pitch—or maybe you’re not sure which pitches are even worth your time… What are the top agencies of today doing to build referral networks that produce an ongoing flow of opportunities? Amy Mierzwinski of WHITE64 is here to share her expertise on business development—and reveal how you can get new clients without ever having to do a pitch again.

What makes a hit product? And how do you take your idea from its inception… To being sold by major retailers? In this episode, I’m joined by Tim Swindle, a seasoned entrepreneur who has launched multiple companies in the toy, game, and novelty space. Tim is going to walk you through the process of creating and selling his products. He’ll also discuss: How to capitalize on online trends to create hit products The best strategies for pitching your product to retailers And more

What trends can we expect from Q4 2022? The holiday season is a crucial opportunity for brands… You can’t afford to get your approach wrong this year… But what are the most up-to-date strategies to win sales and stand out in the market? In this episode, I’m joined by Elaine Kwon for a deep dive into retail trends and expectations for Q4 2022. We’ll also discuss: How to create sales without devaluing your brand The post-pandemic retail landscape E-commerce growth strategies for 2023 Supply chain updates for Q4 What makes fashion/beauty brands successful online And more

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of them? Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce. We’ll cover: What happens when third-party data disappears The difference between zero and first-party data How brands can capture first-party data in a privacy compliant way Why brands shouldn’t outsource their first-party data Untapped resources for zero-party data And more

Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don’t understand how to make user-generated content that works. Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated content. Listen to learn: The role of content creators in the marketing funnel When to use UGC vs influencer marketing What makes videos work How to find the right UGC creator for your brand And more

These days, you NEED to master omnichannel…But many brands go wrong in their approach…The thing is, being a leader in physical retail doesn’t guarantee online success.You need to understand the customer’s path to purchase in the digital world so you can optimize for maximum sales.Scott Benedict of digital commerce company WhyteSpyder is here to break down best practices for omnichannel.We’ll also cover: How brands are adapting to the new challenges of the digital world What brands get wrong about omnichannel How eCommerce has changed over the years Strategies for utilizing consumer data And more

Does your marketing work?Many companies produce marketing content that looks great but doesn’t get results.But what is the secret to converting leads with marketing?And how can you sync your marketing with your financial model?John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships.Listen to learn: Why you need to reduce leads to grow conversion How to measure marketing effectiveness The pros and cons of internal marketing teams vs. agencies  Why great ideas get lost in the execution How to use consumer data to refine marketing And more

Consumer behavior can give you powerful insights on your business…When you analyze the purchase behavior of your best customers…Your next growth and acquisition strategies become clear…And you can tailor your marketing to maximize advertising efficiency…Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads into long-term customers.Listen to learn: How seasonality affects consumers When consumers decide vs. when consumers purchase Why purchase behavior shows you where to invest And more

Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities.  Listen to find out: How you know it’s time for a rebrand Why your brand impacts performance The most important steps in the branding process How to get your team aligned around a rebrand And more

Value pricing puts you in charge… Equalizing the playing field between you and your customer… But how do you price your services so you and your clients get the best value? Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world. Julie believes that culture is the key to a successful business—and that value pricing establishes a culture that empowers employees. In this episode, she’ll break down value pricing and reveal how she created an award-winning workplace culture.

Are your marketing tactics really converting clients? Without data, it’s all guesswork. You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue. My guest, Tim Luukkonen, is here to fix that.  He’s going to show you how to tell a compelling marketing story with data… So you can make informed decisions to get prospects through your pipeline. In this episode, Tim reveals: The basic data collection systems you need to implement How to take advantage of data trends Why some data is more valuable than others And more.

SEO is crucial for driving leads to your website and converting them to clients. But too many people leave SEO as an afterthought… And lose clients to sites who put optimization first. In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning. Rich is an SEO expert with 25+ years in marketing. Listen to him break down his winning SEO research process—and tell you how to get your site in the top ten results for competitive keywords.

Email marketing has become so much white noise because too many companies are failing to implement smart strategies.  They don’t know who is on their listservs so they can’t target content  They create content that is too long and detailed  They jump right into the sale before establishing credibility  Sam Erdheim, VP of Marketing at GuidePoint Security, has over two decades of marketing experience. He shares his expertise and what you can do to get your marketing emails opened by the right people.  Get smart, break through the clutter, and let email marketing drive your business success. 

Secure more sales meetings while cutting the cost of inhouse sales development reps? It’s a no-brainer for any company looking to succeed in our increasingly remote work environment. airSales CEO Jeremy Camilloni has helped businesses crack the code of remote selling and can do the same for you. On this episode, he dives into detail on everything you don’t yet know but need to, including: How remote selling will save you money  Which parts of your sales team to take remote first  The traits of a successful remote SDR  And more Listen in to learn about all the advantages of moving to a remote sales model.

Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don’t be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to avoid. This conversation is a must listen for everyone looking to build their brand equity, break through to consumers, and avoid the pitfalls too many brands are falling into today.

We all know the importance of networking and building connections when you are growing your business. But how can you leverage that network to successfully market your product for you? Annie Davis, CMO at Legends Boxing, has tapped into their existing client base to help the company grow and franchise gyms nationwide. Member created content is now 99% of Legends’ online marketing. Get in the ring with Annie and find out how you can get your clients to fight for you.

B2B selling has become increasingly difficult as buyers have become increasingly resistant to outreach and other marketing efforts. Buyers want to spend less time with vendors and educate themselves before making purchasing decisions. Companies that don’t evolve with changes in buyer’s behavior will lose out on revenue potential and market share. Guest Sandra Moran is the CMO at WorkForce Software and a veteran marketer in the B2B and enterprise space. She joins the show to lay out concrete solutions you can implement today in order to meet resistant buyers where they are and help them to see you as the solution to their business problems.  If you want to be on the front foot when marketing to your ideal clients, you need to listen to this episode!

The role of influencers in marketing is an untapped resource across all B2B industries. Leveraging these experts and thought leaders to build your brand is a competitive advantage that simply cannot be wasted. Fortunately, guest Patrick Ward is here to help listeners set up and succeed with B2B influencer partnerships. The VP of Marketing at Rootstrap explains: How to identify influencers your buyers trust  How to approach and initiate a partnership  How to tap into and optimize their network  And, how to build a roster of in-house influencers to further your reach Listen now and be the first in your market to exploit the power of B2B influencer marketing. 

You would want to have a solid foundation if you were building your house. The same goes for building your demand gen. If it isn’t solid, your revenue returns will be shaky. Guest Deidre Hudson is the CMO at Payability, a financing solutions company for ecommerce sellers. She breaks down her 4 Pillars of Digital Demand Generation and how you can build up the right: people, processes, programs, and performance for marketing success. In this episode you’ll discover: Who should be your first key hires?  Where do you start your demand gen opportunities?  Which pillar is the most important? Listen in for these critical insights and more!