Performance Delivered

You would want to have a solid foundation if you were building your house. The same goes for building your demand gen. If it isn’t solid, your revenue returns will be shaky. Guest Deidre Hudson is the CMO at Payability, a financing solutions company for ecommerce sellers. She breaks down her 4 Pillars of Digital Demand Generation and how you can build up the right: people, processes, programs, and performance for marketing success. In this episode you’ll discover: Who should be your first key hires?  Where do you start your demand gen opportunities?  Which pillar is the most important? Listen in for these critical insights and more!