Performance Delivered

What should small businesses focus on when they are not resource-rich? When resources are scarce, it’s hard to know where to allocate them… But with the power of alignment and a meaningful brand, it becomes easy… Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world… In this episode, he shares the strategies that led his small direct-to-consumer business to survive the pandemic and become a brand that means something to customers.Brad will cover:  How to hire top talent (even if you think you can’t afford to) The power of prioritizing Why a strong brand doesn’t need expensive marketing The importance of alignment on small teams And more