Performance Delivered

B2B selling has become increasingly difficult as buyers have become increasingly resistant to outreach and other marketing efforts. Buyers want to spend less time with vendors and educate themselves before making purchasing decisions. Companies that don’t evolve with changes in buyer’s behavior will lose out on revenue potential and market share. Guest Sandra Moran is the CMO at WorkForce Software and a veteran marketer in the B2B and enterprise space. She joins the show to lay out concrete solutions you can implement today in order to meet resistant buyers where they are and help them to see you as the solution to their business problems.  If you want to be on the front foot when marketing to your ideal clients, you need to listen to this episode!