Marketing Your Practice

Have you ever heard of the Branding Law of Differentiation? In essence it says this…it’s better to be different than it is better to be better.  That statement is probably worth reading twice……it’s better to be different than it is better to be better.Now, I’m not suggesting that you don’t need to be fantastic at what […]

In today's episode I'm going to be talking with you all about marketing budgets and I’ll share with you some simple frameworks that will help you understand how much you should be spending on marketing every year.  The good news is that it’s probably less than what you think.Trying to reach potential patients in your […]

Sadly, about the only constant in marketing these days is change!Think about it:having an ad in the yellow pages used to workjust having a website used to be a big dealonce upon a time screenings at the local shopping centres were a hitand now making videos are all the rageAs sure as the sun rises […]

5 years ago I read a paragraph in a book that had a profound impact on my life.  It changed the way that I thought about my happiness, my goals and my purpose. Yep…one paragraph…one moment and things haven’t been the same for me since.The book was called Clarity and here is that paragraph…”the hidden hamster […]

Ok, so I know this might sound a little dramatic but this episode was a dream come true for me.  Todays guest is Dr David Jackson and David has had more impact on me as a chiropractor than any other person! Not only was David influential in helping me become a better chiropractor but he was […]

Ok, so you’ve just finishing making a video…what should you do next?In this episode I’m going to show you the five things you need to be doing with every video so you can maximise the views, attention and audience engagement.Making the video is only the first step.  If you don’t have a predictable strategy to […]

Attracting patients to your practice is the first job of marketing.  The next job however, is converting and inspiring those patients into raving lifetime fans and this is the topic of todays episode of The Marketing Your Practice Podcast. Todays guest is Dr Brad Glowaki… AKA The New Patient Maven.   Brad and I talk about how […]

Have you ever considered how a virtual assistant (V.A) might be able to help you with your marketing (and life)?  Perhaps you’ve fantasised about how helpful it would be to have your very own video editor, social media manager or maybe even someone to help take all those boring repetitive tasks of your plate so […]

In todays episode I share 5 ways you can improve the engagement of your videos so you can attract more attention. This year I’ve been talking a lot about the importance of creating ATTENTION in your community.  In fact, if you’re not actively creating attention in your community you’re risking becoming irrelevant and being left begin. When […]

Welcome to 2020 and boy has this been a wild start for me.  In the past 10 days, I’ve celebrated Christmas, New Year, my birthday,  been evacuated from my summer vacation and had the scariest 90minute drive of my life, driving through thick smoke, on winding bush roads trying to get away from bushfire! (Listen […]

In todays episode you’re going to learn how to increase your internal referrals without having to be a douche bag! Be sure to have a note pad and pen ready for this episode because it’s full of gems.  Internal referrals are important for several reasons but here’s 2 biggies - internal referrals tend to be great patients who […]

Boom…we made it to episode 100.  Thank you to everyone that has been here with me along the way.  Mostly…thank you to my dearest friend Dr Tony Rose for beginning this journey with me almost 2 years ago. So…who better to have on the podcast for the 100th episode than our most downloaded guest ever…Dr Tony […]

What if there were only 2 things that you needed to focus on to grow your practice?Sound too good to be true?Well I used to think so too. In this episode I’ll share the only 2 things that you need to focus on if you want your practice to grow in 2020.If you’re feeling overwhelmed, […]

Breaking through the noise might be the single biggest marketing challenge that we face.  When the average person opens their social media platforms there are 1000’s of messages just waiting to be thrust in front of them.  To make matters worse…the bosses of these social media platforms are making it even more difficult for posts […]

I’ve got a question for you…what’s the purpose of your website? If you’re like most practitioners you’ve probably never stopped to think about this or if you have, then you probably think that it’s just there to help you get more patients.  Most of us see our websites as a necessity but we have no idea […]

2500 years ago Sun Tzu in his book The Art Of War had this to say…“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Every week I’ll have a practitioner reaching out to me looking for the latest tactic to attract new patients from social media or the […]

He’s back!  It was SOO good to have my “brother from another mother”, Dr Tony Rose back on the show. It’s been 8 weeks since Tony opened the doors to Auburn South Chiropractic and we thought it was time to share with you all the wins and losses he’s experienced so far. Here’s some of what we […]

In todays episode I talk about why you should be organising your knowledge and patient care protocols into a system. So…what do I mean by a system? Great question…I’ll tell you in a moment.  But first, remember back in episode 82 I introduced you to the idea that the best product or service doesn’t win the best […]

With over 1 billion active account Instagram is one of the fastest growing social media platforms.  Over half the users are aged 18-34, so if your perfect patient is in this age bracket you cannot afford to ignore this platform. I’ve been a huge Instagram fan since the early days and I’ll be the first to […]

It’s book review time!  In this solo episode I talk about one of the best books I read this year.  It’s called Building a Story Brand and it was written by Donald Miller.In this book Donald talks about the importance of clarity.  Numerous times through out the book he repeats his mantra of “When You […]