Marketing Your Practice

There’s been times in my life where I’ve felt like I’m in such a huge hole that all I can focus on is the next step.  Looking beyond that one step would have been overwhelming. The belief that has allowed me to take that ONE step though has been an inner confidence that regardless of how […]

Can you believe it’s only 6 weeks until Christmas…man has this year gone quickly!! How has your year been? For most of us there’s a tendency to want to slow down this time of year ( I know in the past that I did) however one of my realisations is that the best thing to be doing […]

Woo hoo…wow did I enjoy this episode.  I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan.  Dan shared the latest scientific development on how we actually make decisions…most of us get this totally […]

Did you know that Live Streaming Video generates more comments shares, engagement and views than standard video? If you’re not making Live Stream Video then now is the time to start. When it comes to letting our audiences get to know us better then live streaming video is perfect because they’re perceived as more authentic and […]

Wow gang…this one was DEEP!  Strap in! I’ve always found it interesting that as health practitioners we do a brilliant job looking after our patients but often a lousy job looking after ourselves. Let me be the first to confess…I am not immune to this. In the past 20 years I’ve driven myself to anxiety attacks, chronic […]

Most health practitioners have bought into the idea that making and sharing videos with their community is a powerful marketing strategy.Where they get stuck though, is, what should I make my videos about??? This is a question that I get on a weekly basis. So…today I’m going to share with you an 8 step framework that will […]

Today we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the  George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing. In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands […]

Todays episode comes from a Marketing Masterclass that I just recently recorded. The purpose of these short marketing masterclasses is to share with you what’s working now so you can build more goodwill, expertise, authority and maybe even a little bit of celebrity in your community  (this will all help to get the phone ringing […]

There’s only a few secret weapons when it comes to influence and communication and AUTHENTICITY is one of them. As a recovering perfectionist myself I’ve found myself needlessly spending hours trying to craft the perfect message, post and video when all I needed to do was push my perfectionism to the side and communicate with authenticity. In […]

Today we’re going to talk about how to get more people to take action..now this might be taking action after watching your video, reading a blog post, visiting your website or maybe it’s in person after your report of findings or even after attending a regular apt.Regardless of the setting, there are certain principles to […]

Do you ever feel STUCK…stuck in your practice, maybe your not sure where to go next, perhaps your growth has plateaued…or, for you…maybe you feel stuck in your life….arghhhh!          If any of this sounds familiar then you are in for a treat because todays guest on the podcast is a superstar at […]

In todays episode I want to talk to you all about the 3 most important questions that every practice should know the answer to…Knowing the answers to these questions will provide immense amounts of clarity for your marketing, branding, communication and even the kind of staff you employ.I’m a huge fan of the power of […]

Have you ever felt like running a practice is just too hard? I certainly have…often on a monthly basis.  It’s no surprise that we find running a practice difficulty…most of us never got any training on it at ALL! So…Chris Burfield to the rescue (cue superman music).  Chris is a good buddy of mine and he is one […]

Theres few things more frustrating than going to the effort of creating a great video, blog post or social media post and then checking back in a few days later to see that it’s only had 3 views (and two of them were from your mum!)In this episode I share my thoughts on how to […]

On this weeks Episode of the Marketing Your Practice Podcast I chat with the AMAZING (yep…I’m yelling it) Cynthia Boccara.Cynthia is passionate about teaching experts (like you) to better share their messages and I just love what she has to say!We had a fabulous chat about the impact that posture and body language has on […]

Most of marketing can be broken down into two categories…Promotional Marketing and Value Marketing.There’s been ongoing debate amongst marketing nerds around the globe for decades about which is better and in this episode I share my thoughts.Hint…they’re both great…you just need to know when to use them!Promotional marketing is driven by discounts and scarcity i.e […]