Marketing Your Practice

In this episode I talk all about the importance of sharing your “why” with your community.  If you’re wanting to build deeper and stronger relationships with people it’s essential that you share your inner drives, values and what gets you out of bed in the morning.Behavioural scientists continue to uncover just how much of our […]

On Ep.124 Dennis Yu and Jake Campoli joined the podcast and spoke about the kind of content we need to be creating if we want more people in our community knowing, liking and trusting us.We spoke a lot about video and in particular he shared:the 3 kinds of videos you should be makinghow long your […]

In todays episode I chatted with my good friend Dr Russ Rosen about the 4 step plan he’s been using to help his coaching clients thrive in this post COVID 19 environment.In the last 4 weeks Russ has been working closely with his clients and helping them reintegrate back into practice.  With Russ’s 4 step […]

As our communities start to emerge from isolation NOW is the time for you to be stepping up your community outreach.If you’re wanting your practice to be different…if you’re wanting to step up your game then things will need to change!Now…I’ll be the first to admit that change is HARD!!!It’s even harder though when you’re […]

Overwhelm….arghh…it’s what’s holding so many of you back from implementing a successful digital marketing strategy. Technology overwhelm…it all seems so damn complicated.Time overwhelm…I don’t have the time to be implementing all this “stuff”.Right…I get it…I used to feel that way too.So…let’s see if we can ease a bit of that overwhelm and get you moving forwards. Sound […]

As things begin to slowly return to normal over the coming months, many in your community will be cautiously returning to previous lives.As they resume life, you will see an increased focus on health and wellbeing from many in your community. Many families will be looking for new ways to look after themselves but understandably […]

In todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at  Anecdote help businesses tell better stories.Mark […]

Every week I have the opportunity to run strategy sessions with practitioners from around the globe.  We talk about their struggles with marketing, that challenges in practice, what’s working for them and what’s not.In over 90% of cases there’s one thing that has been missing for them and in todays episode I want to share […]

Have you ever wondered why a Tiffany’s diamond is twice the price as the exact same diamond sold from the local jeweller down the road or why Louis Vuitton is able to charge 5000% more for hand bag than Target?…Premium branding is the answer.In todays episode of the Marketing Your Practice Podcast I spoke in […]

One of the biggest challenges that practitioners have with their social media marketing is coming up with useful, valuable and engaging content.In this episode I share with you a really simple but incredibly powerful framework for identifying the kind of content that your patients and potential patients are wanting to see.Listen now.Thanks for all you […]

If you’ve been listening to me for any time you’ve probably realised that I’m a pretty positive kind of guy…yep I’m one of those lemonade from lemons people.As COVID progresses we’re seeing more and more opportunities presented to us…some of them good and some of them….arhh….not so good!In todays interview I talk with Chad Woolner. […]

So…what should you be doing RIGHT NOW to make sure that you have a practice to come back to after the COVID-19 pandemic settles down?This is a question you should be taking seriously and the answer is simple (but not necessarily easy)…you should be strategically building goodwill and getting the attention of the people in […]

Do you ever feel stuck, unsatisfied, unproductive or just like you can never get what you want in life? If you answered yes…then firstly you’re NOT alone and secondly you’re going to love this episode of the Marketing Your Practice Podcast.Todays guest is Dr Josh Wagner and he’s just released his new book called “You […]

Ok…so let me tell you why this episode of the Marketing Your Practice Podcast is a must listen:you’ll learn exactly what a personal brand is and why it’s essential for the growth of your practice.you’ll discover the important difference between strategy and tactics.you’ll find out why using social media without strategy is a waste of […]

Many of us are experiencing lot’s of “firsts” at the moment…wearing face masks, self isolating, closing practices and a future full of uncertainty.So…it was time for a MYP podcast first also…my first multi person interview (yep..we had a threesome!)For this episode I chatted with two of my dearest friends who also happen to be two […]

Earlier on in the year my wife and I went along to spend a day with Gabrielle Bernstein…maybe you’ve read her books??  She had a best seller recently called The Universe Has Your Back.  If you’re into Woo Woo you’ll love her.My biggest take away from that weekend was the importance of patience. Not so long […]

Ever had someone tell you that social media doesn’t work for attracting new patients?Yep I’ve heard it too!Today you’re in for a treat.  This week on the Marketing Your Practice Podcast I interview a Melbourne based physiotherapist who has had in excess of 1000 new patients come directly from instagram in the past 24 months…and […]

COVID 19 is not the only thing that’s contagious at the moment…so is the the fear, anxiety and overwhelm that’s permeating our communities.In this episode I share exactly what I’m focusing on in these times of uncertainty.   I’m committed to staying centred during this chaos and being responsible for my own emotional tone rather than […]

Over the next couple of weeks I am going to be releasing some extra episodes of the MYP podcast to help serve anyone who might be feeling a little overwhelmed, anxious, stressed or who would just appreciate to hear my thoughts throughout these tricky times.What our communities are begging for right now is leadership, compassion […]

Today folks we’re going to be talking all about Chat Bots and Messenger Bots with Jamie Buttigieg.I’ve always been a bit skeptical about the practical application of Chat Bots, especially when it comes to helping us attract more high quality new patients. My experience with them had always been impersonal and frustrating, however Jamie has […]