The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Show notes:This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants are coming to phrase match and broad match modified keywords. Thanks for listening and enjoy the show! Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week. Links:Google extends same-meaning close variants - https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138Keyword contextual targeting - https://support.google.com/google-ads/answer/2769374More Paid Searc

Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, both in-market and affinity audiences. The guys talk about how they use audience targeting, when they think it's a good fit, and then they go over some examples. Enjoy! Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/    More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targeting, when they think it's a good fit, and then they go over some examples. Enjoy! Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but you want to test out some new strategies to see if results can get even better, this is the episode for you! The guys share ideas on how to improve long-running campaigns and they also share some advice on how to implement and test these ideas without messing up what's been working. Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/   More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show!Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Insider business episodes - https://paidsearchpodcast.com/insider/

Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads. We discuss the big baller trap door where people want to overspend early on. We discuss the trap door of unrealistic CPA expectations. And we close the show and the trap door series with the controversial topic of whether or not a Google Ads campaign can continually be improved. We hope you enjoy the episode and thanks for listening!Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community.Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs.Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/    More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

Digital Marketing In An AI World - https://amzn.to/2EVRugTOptmyzr Free Trial - http://lddy.no/24zcJoin us at Patreon - https://www.patreon.com/paidsearchpodcastAre you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google, and he is the co-founder of Optmyzr, one of the leading PPC management softwares. Fred has written a new book, Digital Marketing in an AI World: Futureproofing Your PPC Agency. The book was written for PPC professionals to help us learn how to not only survive, but also thrive in tomorrow's PPC world that will be dominated by AI and machine learning. Our interview with Fred covers topics such as:Why Fred was driven to write this book.Whether or not AI and machine learning in the PPC world is a real thing of just hype.What role AI and machine learning play in the PPC world.How worries PPC professionals should be and

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.

Try Opteo free for 6 weeks - https://opteo.com/psp    Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcastDigital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbfHi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of customizing who your ads show to. It's a very interesting topic and we hope you enjoy the episode!And we finish out the episode with a Paid Search Trivia question.About audience targeting - https://support.google.com/google-ads/answer/2497941About custom intent audiences - https://support.google.com/google-ads/answer/9069938On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!Send us your PPC questions he

Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/   Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcastYes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on ways you can save time in Google Ads. Whether you're a busy business owner who wants to save time on Google Ads, or if you're a freelancer or agency employee who wants to be more efficient and manage more accounts, this is the episode for you! Time saving tips we share include the following topics:Using filters and find and replace in Google Ads Editor.Editing ad copy in Google Ads Editor.Copying and pasting negative keywords and negative locations in Google Ads Editor.Using Excel or Google Sheets to upload builds into Google Ads Editor.The fastest way to manage keyword bids.Keyboard shortcuts.The Excel formula J

Try Opteo free for 6 weeks - https://opteo.com/psp    Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcastSend us your PPC questions here - https://paidsearchpodcast.com/contact-us/Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:How to use Google Ads to sell a book?How to advertise with a small budget of just a few dollars a day?How to keep my search impression share above 90%?What are you going to do when the average position column is no longer available?How often do you use demographic, income, geographic, and device bid adjustments?Clarification on how phrase match negative keywords work.How to review the auction insights report.An explanation of ad rank and how that's used to determine which keywor

Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our New Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Insider 1 – Mastering Your First Google Ads Sales Call - https://paidsearchpodcast.com/psp-insider-1-sales-call/Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris are talking about when they don't follow their own advice in Google Ads. One characteristic of a great Google Ads manager is the ability to be flexible and adopt to many different situations that come up when you're managing a Google Ads campaign. Sometimes our standard Google Ads advice shouldn't be followed, and sometimes it makes sense to do things differently than we normally do them. In this episode, you'll learn when we:Turn on automated biddingUse SKAGSUse pure broad keywordsUse the display network beyond remarketingTarget competitor names as keywordsUse one-word keywordsAnd we finish out the e

Get The Other PSP Insider Episodes - https://paidsearchpodcast.com/insider/Join Our New Patreon Show - https://www.patreon.com/paidsearchpodcastIt's bonus time baby! We use Insider episodes to teach our listeners "the business of PPC" and help freelancers, PPC professionals, and agency owners grow their careers and companies. We're very proud of the work we've been doing on the PSP Insider premium podcast, and we wanted to share a free episode of the PSP Insider so the Paid Search Podcast audience can learn what that show is all about. So that's what this bonus episode is. It's a free episode of the PSP Insider.On this 5th episode of the PSP Insider we give a ton of actionable tips on how to transition to being a full time Google Ads freelancer.  We hear from a lot of in-house PPC employees and agency employees who are wanting to branch out on their own and have the kind of freelancing careers Chris and Jason have had, so on this episode we give advice on how to make that tr

Try Opteo free for 6 weeks - https://opteo.com/psp   Get a custom proposal from Directive Consulting - https://directiveconsulting.com/    Our New Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Insider - https://paidsearchpodcast.com/insider/Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:Not focusing on your search terms.Focusing on your search terms too much.Getting incorrect conversion data.Over bidding, bidding more than you need to.Failing to optimize page titles,Sending traffic to the wrong page of the website, from a user experience perspective.Not growing your budget, or your business.Specific mistakes make in each advertising network in Google Ads.And we finish out the episode with a Paid Search Trivia question.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleague

Contact Tim Tompkins and Cause Inspired Media - https://causeinspiredmedia.com/Google Ad Grants - https://www.google.com/grants/Try Opteo free for 6 weeks - https://opteo.com/psp    Our Patreon Show - https://www.patreon.com/paidsearchpodcastYes! Today we bring on Tim Tompkins with Cause Inspired Media to talk Google Ad Grants. Tim is a Google Ad Grants expert and shares a ton of knowledge on this episode. If you're looking for information about Google Ad Grants campaigns, this is the podcast episode to listen to. Enjoy!Thanks for sharing and leaving us a review or rating on iTunes!  We're rapidly climbing the charts!First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Ask us a question - https://paidsearchpodcast.com/contact-us/

Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our Patreon Show - https://www.patreon.com/paidsearchpodcastOh yes! Welcome back to the number 1 podcast about Google Ads!  This week we kick off the show with a question about landing pages versus business websites and whether or not business websites get more quality score credit than new landing page domains.  And then we get into how to do "spring cleaning" on your Google Ads account and the kinds of problems you can avoid with regular spring cleaning.  Enjoy!Thanks for sharing and leaving us a review or rating on iTunes!  We're rapidly climbing the charts!First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Ask us a question - https://paidsearchpodcast.com/contact-us/

Try Opteo free for 6 weeks - https://opteo.com/psp     Our Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Archive - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355. Questions on today's show include:What's the best way to move a keyword to a new ad group?Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?What does Google do to combat invalid clicks?Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?What do you do about competitors that seem to have endless amounts of money to spend? Do you use

Try Opteo free for 6 weeks - https://opteo.com/psp     Our Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Archive - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Yes, okay, yes! Welcome back to the Paid Search Podcast. This week we kick off the show with a listener question from Mexico about adding search terms as keywords. And then we cover the new updates to the Google Ads Keyword Planner and how these major improvements will help your keyword research efforts.And we finish out the episode with a Paid Search Trivia question about the phone calls advanced bid adjustment.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!