The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Our Patreon Show - https://www.patreon.com/paidsearchpodcastFirst 100 PSP Episodes available - https://paidsearchpodcast.com/archive/Nursing Home build resources - http://paidsearchpodcast.com/nursinghomeMeasuring reach and frequency - https://support.google.com/google-ads/answer/2472714YES!!! This week we do a serious Google Ads questions and answers show. You've been sending us your Google Ads questions and today we answer a ton of them. Leave us a voicemail question at 214-810-1355 or write us a question on the contact page on our website. Today's questions we answer include:How to get brand awareness from a Google Grants campaign?How does Google Beacon work?What's the average day in the life of a PPC manager like?How can you track offline conversions?How to recover from poor account quality score?How are we adapting to Google's new local service ads?W

Try Opteo free for 6 weeks - https://opteo.com/psp     PSP Insider - https://paidsearchpodcast.com/insider/     Episode Archive - https://paidsearchpodcast.com/archive/     Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:The location and demographic settings of our YouTube campaign.How to ad video ads to a YouTube campaign.The types of video ads you can run (discovery, in-stream, and bumper).How we structure our YouTube campaign ad groups.Why remarketing is always a good place to start with for YouTube campaigns.The targeting options for where your video ads show up.The bidding amount to use for your video ads.What success looks like for a YouTube campaign and how to judge results.And we finish out the episode with a Paid Search Trivia question related to click share.About click share - https://support.google.com/google-ads/

Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     PSP Insider - https://paidsearchpodcast.com/insider/     Episode Archive - https://paidsearchpodcast.com/archive/     Yes! Welcome back to the Paid Search Podcast. This week we're continuing our nursing home build series and talking about remarketing campaigns. Specifically, we talk about:The reasons to run a remarketing campaign.What segmenting audiences is all about.How high your ad frequency should be.Whether or not to exclude mobile apps.New responsive display ads with videos.What to set your remarketing bids to.What success looks like for a remarketing campaign.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     PSP Insider - https://paidsearchpodcast.com/insider/     Episode Archive - https://paidsearchpodcast.com/archive/     Yes! Welcome back to the Paid Search Podcast! This week we kick off the show with some news about the average position column being removed, then we take a listener question about the bail bond industry, and then we get back to the Big Daddy Nursing Home build and we cover ad formats and how we create ads and ad copy. Thanks for listening and enjoy the episode!Average position being removed - https://support.google.com/google-ads/answer/9263492Google bans ads for bail bonds services - https://www.blog.google/products/ads/google-bans-ads-for-bail-bonds-services/Bail-bond industry suffers another blow as Facebook and Google ban ads - https://www.nbcnews.com/news/us-news/google-facebook-say-they-re-banning-profit-bail-bond-ads-n872386Google My Business - ht

Try Opteo free for 6 weeks - https://opteo.com/psp     PSP Insider - https://paidsearchpodcast.com/insider/     Hi everyone, say it with us? 1, 2, 3... YES. Today we kick off the PSP with a question about ad rotation settings, optimized versus rotate indefinitely. Then we get back into the nursing home build. This week we're covering how we use ad groups and how we come up with keywords for those ad groups now that the big red keyword button is gone. Enjoy the episode, thanks for listening and sharing!

Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/PSP Insider 3: How To Get Local Clients - https://gum.co/insider003Hi everyone welcome back to the Paid Search Podcast! On this week's episode we're moving on to part two of the nursing home build series. We start off the show with some exciting news about display responsive ads. Then we answer a question about remarketing audiences on search campaigns. And then we get back into the nursing home build and we break down how to formulate a campaign plan based on the services, locations, goals and budget of the advertising business. And we also cover campaign settings. We hope you enjoy this episode and we'll see you on part three next week!About responsive display ads - https://support.google.com/google-ads/answer/6363750how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIM

Try Opteo free for 6 weeks - https://opteo.com/psp     PSP Insider 3: How To Get Local Clients - https://gum.co/insider003     YES!!! YES!!! OH YES!!! It is time for another Google Ads build out from the Paid Search Podcast. Give me a YES please right now please just say it, YES! This time we're building out Google Ads campaigns for Big Daddy JR's Senior Living, a fictional business that consists of nursing homes, assisted living, senior communities, and in-home care in Texas. We're going to build out everything. Search campaigns to YouTube, we're doing it all. This first episode focuses on how you come up with a Google Ads strategy and focuses on the 4 areas that need to be covered when planning a new campaign: services, locations, goals and your budget. We hope you enjoy this build series and thanks for listening!PSP Insider - https://paidsearchpodcast.com/insider/PSP Archive - https://paidsearchpodcast.com/archive/Ask us a question - https://paidsearchpodcast.com/contact-us/How you can

PSP Insider 2 - Google Ads Client Qualification & Selection - https://paidsearchpodcast.com/insider-2-client-qualification-selection/Hi ya'll, this week we have some news about the message extension in Google Ads and options for replying to those messages, then we take a listener call on exact match variants, and then we cover the best ways to track calls from Google Ads PPC campaigns. We cover call only ads, mobile call tracking, the call extension, website call tracking, and third party call tracking solutions.Close variants now connects more people with what they’re looking for - https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.htmlAbout message extensions - https://support.google.com/google-ads/answer/7172668How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! PSP Insider - https://paidsearchpodcast.com/insider/     PSP Arch

Try Opteo free for 30 days - https://opteo.com/     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     Chris Schaeffer Training Videos - http://store.chrisschaeffer.com/     PSP Insider 3: How To Get Local Clients - https://gum.co/insider003     Hi everyone, today we do a live audit of the keywords and search terms on a junk removal Google Ads campaign. We breakdown what was wrong with the keywords and search terms in the first month, how the campaign was fixed in a very simple way, and the fantastic search terms that that simple method brought in in the following month.Check out some of the keywords and search terms here on the show notes page - https://paidsearchpodcast.com/junk/PSP Insider - https://paidsearchpodcast.com/insider/PSP Archive - https://paidsearchpodcast.com/archive/Ask us a question - https://paidsearchpodcast.com/contact-us/How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the s

Try Opteo free for 30 days - https://opteo.com/     PSP Archive - https://paidsearchpodcast.com/archive/     PSP Insider 3: How To Get Local Clients - https://gum.co/insider003     Ask us a question - https://paidsearchpodcast.com/contact-us/     Hi PPC professionals and Google Ads advertisers! Today we are talking about SKAGS, single keyword ad groups. We break down why we think SKAGS are not worth the hassle, don't work as well as traditional themed ad groups, and we share an easy and quick way to transition out of SKAGS and into using themed ad groups. Enjoy the episode and thanks for listening!Extending call and message reporting to more places - https://support.google.com/google-ads/answer/9194359Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups - https://youtu.be/YnaosN7cdpwAre SKAGS the Best Way to Setup an AdWords Campaign? - https://youtu.be/AUjx40ikAVYHow you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with

Try Opteo free for 30 days - https://opteo.com/     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     Hi everyone, today we're talking about setting up draft and experiment campaigns in the new Google Ads interface. The experiment campaign tool is very much improved in the new interface, and we cover how to set up experiments and the kinds of experiments you can run. Enjoy the show!PSP Insider 3: How To Get Local Clients - https://gum.co/insider003Ask us a question - https://paidsearchpodcast.com/contact-us/How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Work with Chris - http://www.chrisschaeffer.com/Work with Jason - https://rothmanppc.com/

Try Opteo free for 30 days - https://opteo.com/     PSP Insider - https://paidsearchpodcast.com/insider/     Wow, what an episode. Today we start off with a great review from iTunes. Then we get into some Google Ads news about YouTube campaign ads on television screens. Then we take a listener question about audience targeting on search campaigns. And then we go very deep on remarketing. We give lots of remarketing tips and share some results from a remarketing campaign.PSP Insider - https://paidsearchpodcast.com/insider/Ask us a question - https://paidsearchpodcast.com/contact-us/how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIMYouTube ad campaigns target ‘TV screens’ - https://searchengineland.com/youtube-ad-campaigns-target-tv-screens-by-default-coming-to-adwords-api-in-jan-309622How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media.

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/     YES wow YES did we go deep this time! Today we go deep on YouTube, enjoy! We start off the episode with a question about responsive ads and then we jump into the YouTube talk. We cover a ton of YouTube advertising information, including the difference between discovery YouTube ads and in-stream YouTube ads, placements, and the breakdown between content and audiences.How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Show Notes - https://paidsearchpodcast.com/deep-youtube-advertising-insights/Work with Chris - http://www.chrisschaeffer.com/Work with Jason - https://rothmanppc.com/ 

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  Howdy ya'll, welcome back to the Paid Search Podcast. Today we talk about the importance of search terms and manual bids. They're simple concepts, easy to overlook, but they are so very important! We cover why these two concepts are so important and how they influence our Google Ads management.How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Show Notes - https://paidsearchpodcast.com/importance-of-search-terms-and-manual-bids/PSP Insider - https://paidsearchpodcast.com/insider/Work with Jason - https://rothmanppc.com/ Work with Chris - http://www.chrisschaeffer.com/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  Howdy ya'll, welcome back to your favorite Google Ads podcast. Today the boys are talking about filters, a hidden little gem of Google Ads. The guys talk about how they use filters at the keyword and search term levels to find amazing metrics and hidden data insights. Enjoy!How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Show Notes - https://paidsearchpodcast.com/use-google-ads-filters-to-find-amazing-metrics-and-hidden-data/PSP Insider - https://paidsearchpodcast.com/insider/Work with Chris - http://www.chrisschaeffer.com/Work with Jason - https://rothmanppc.com/ 

Episode sponsor:     Get a free custom proposal - Directive Consulting     Show notes: Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go bad all of a sudden, and what you can do to fix it. Enjoy!How you can help the show:On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Resources:PSP Insider Google Tag Assistant - Tag Assistant HelpRising Cost Per Click But I Didn’t Change My Bids - Rothman PPCUse auction insights to compare performance - Google Ads HelpStay ahead of the pack with the Competition tab in Bing - Bing Ads BlogShow Not

Try out Optmyzr and tell them the Paid Search Podcast boys sent you! Follow Fred Vallaeys on Twitter  PSP Insider  Yes! Welcome back to the Paid Search Podcast. This week we interviewed Fred Vallaeys, the CEO at Optmyzr. Fred is a true Google Ads scripts expert, a wealth of knowledge on the topic of scripts, and we were fortunate to have the opportunity to interview him. Thanks for checking out the PSP and enjoy the episode!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show Notes & Scripts Resources - https://paidsearchpodcast.com/google-ads-scripts-with-fred-vallaeys/Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/  Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've learned from over the years. We hope this episode helps, and thanks for listening!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show Notes - https://paidsearchpodcast.com/how-to-manage-a-large-number-of-google-ads-accounts/Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/  On today's episode we talk about how to get in front of a high income audience on Google Ads. We give multiple tips and strategies to get in front of high income people, and we hope this episode helps. Thanks for listening and enjoy the show.On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/how-to-get-in-front-of-a-high-income-audience-on-google-ads/Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  PSP Insider - https://paidsearchpodcast.com/insider/  On today's episode we explain how for just $100 a month you can significantly grow your brand awareness with Google Ads.  These tips are for specifically brand awareness, and we hope you enjoy the episode!On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show notes - https://paidsearchpodcast.com/how-to-grow-your-brand-awareness-for-100-a-month-on-google-ads/Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/