The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast   Show Notes:Hi everyone! This week we're finishing up the PPC Agency series. In this episode we talk about the different types of PPC agency clients that we've experienced over the years. We discuss the different types of clients, what characteristics make them unique, and how to best serve them and get them the best possible results for their campaigns. We hope you enjoy the episode and thanks for listening!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast   Show Notes:Welcome back to the Paid Search Podcast! This week we're continuing our month-long series on running a PPC agency, and we're discussing how PPC agencies can manage lots of client accounts efficiently and still be effective and get great results. We cover an example of a hypothetical client, and we explain the things we would focus on weekly, monthly, and quartlery. Thanks for listening and enjoy the episode!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast   Show Notes:This week we're continuing our month-long series on running a PPC agency. This week's episode is on the 3 step process we use to turn PPC leads into actual clients. It's a great system for making the most of the leads that come in, and we hope you enjoy the episode!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast   Show Notes:Welcome back to the PSP! This week we're starting a month-long series on running a PPC/Google Ads agency. The first episode in this series is on how we use systems to run all aspects of a PPC agency, including marketing, selling, builds and management, reporting, and customer service.Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:Welcome back to the PSP! This week we're doing part 2 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp      Free AdLeg Software Suite trial - https://software.adleg.com/pspShow Notes:Welcome back to the PSP! This week we're doing part 1 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:Welcome back to the PSP! This week we go over a strategy we use when we have trouble finding PPC keywords for our Google Ads search campaigns. This strategy combines broad match keywords with targeted audiences. It's a very interesting strategy. We hope you enjoy the episode!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp    Free AdLeg Software Suite trial - https://software.adleg.com/pspShow Notes:Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high cost per click, how helpful using experiments has been, and understanding why the new account ramp up exists.Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:Hi everyone and welcome back to the PSP. This week the guys are talking about one of the most fundamental and important aspects of Google Ads, Ad Rank. Ad Rank is super important. It determines what position your ads shows in and whether or not it shows up at all. The guys breakdown how Ad Rank works and how it influences their campaign management. Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Ad Rank - https://support.google.com/google-ads/answer/1752122Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast53

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp     Free AdLeg Software Suite trial - https://software.adleg.com/pspShow Notes:Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. Then Jason talks about his Google Ads sweet spot theory and how he dealt with some strong competition lately. Then the guys discuss the right ways to lower and raise bids based on a couple different goals. Thanks for listening and enjoy the show!About ad variations - https://support.google.com/google-ads/answer/7438541Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastArchive episodes - https://paidsearc

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:Jason and Chris are back this week with a big questions and answers episode! Send in your Google Ads questions at https://paidsearchpodcast.com/contact-us/Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastArchive episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors, they make the show possible!Free Opteo trial - https://opteo.com/psp     Free AdLeg Software Suite trial - https://software.adleg.com/pspShow Notes:Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available.Average position sunset begins the week of September 30th - https://support.google.com/google-ads/answer/9439546About top and absolute top metrics - https://support.google.com/google-ads/answer/7501826Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastArchive episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's important for advertisers to see that Google Ads is working and on the agency side of things it's important to show your clients that things are going to work. So getting good results within the first month is important. In this episode we lay out a game plan for getting good results in the first month. We talk campaign structure, ad group structure, ads, and keywords. Enjoy!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.p

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp                          Show notes:Google Ads was going great. Month after month you're producing tons of conversions and your Google Ads campaigns are going great. Then all of a sudden you experience a massive drop in conversions and performance. We've all been there. This can be a very stressful and difficult situation. Here's a 5 step plan to fix your Google Ads campaign when conversion performance starts to get worse all of a sudden. This 5 step plan should help you get your Google Ads campaigns back on track! Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastArchive episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp     Show notes:We've all been there. We're running a great Google Ads campaign for a client or employer, we're getting them great results, and then they say those three little words, "it's not working." This can be very frustrating. You're getting them great results, but they're not getting it or understanding the value you're providing. So what do you do? We've broken this problem down into three scenarios, based on how many conversions are being reported, and we give advice for how to convey the value in each situation. We hope this helps, and we hope you enjoy the episode!Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastArchive episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show notes:Hi yes welcome back to the Paid Search Podcast! This week we are talking about Google Ads for realtors and real estate agents. If you're a realtor who's looking for information on how to get more real estate leads from PPC marketing, this is the episode for you! We start off discussing the common problems real estate agents run into with AdWords. Then we cover some basic Google Ads tips for realtors, and we close the show with some advanced tips and ideas to help real estate agents get more leads from Google Ads. Thanks for listening and enjoy the episode!Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpod

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp         Show notes:This week on the Paid Search Podcast, Chris and Jason talk about how they approach the sales funnel and Google Ads. They talk about how they use the sales funnel with Google Ads and how that affects their strategies. A listener sent in a great question about the sales funnel and using it to structure a Google Ads campaign, and the guys talk about the question and give their opinions on the sales funnel and how it affects their AdWords strategies. Thanks for listening and enjoy the episode!Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/   Show notes:Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginners, AdWords regular users, and also other AdWords professionals and experts. There's a ton of great questions, including:When to use automated bidding?How to know when to run only on mobile or desktop?How do you manage the budget throughout the month?What should my ad copy be like when I bid on competitor keywords?How we organize ad groups and keywords depending on their place in the sales funnel?How we use estimated first page bid amount?Should I only run English as the language or should I include more languages?How do I target multiple locations in their own campaigns that are very close to each other?Is it okay

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp     Show notes:Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding and awareness, are you running display to get engaged traffic, or are you running display for direct leads and sales? We cover the reasons to run a display campaign and then we talk about his to judge success for each of those goals. Thanks for listening and enjoy the show! Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week. News:Google Ads to remove accelerated ad delivery option next month - https://searc

Please support our sponsors, they make the show possible!Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/    Show notes:This week Jason and Chris continue their discussion the Display Network and talk about how they use placement targeting. They talk about what placements are, how to find them, and how they set bids. Thanks for listening and enjoy the show! Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week. Links:Average position going away September 30 - https://searchengineland.com/prepare-to-say-goodbye-to-average-position-in-google-ads-on-september-30-320521About managed placements - https://support.google.com/google-ads/answer/2470108More Paid Search Podcast content:Join us at Patreon - https://www.patreon.com/paidsearchpodcastGet old episodes - https://paidsearchpodcast.com/archive/Insider professional episodes -