The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes:This week it’s time for a great debate! The guys debate whether or not Google Ads professionals should specialize in a small amount of industries, or if they should work for all different kinds of industries. The debate gets heated, but respect is shown throughout the argument. What side are you on? Is it better to specialize or to work for lots of industries?Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check o

Please support our sponsors because they make the show possible!Check out Elite Local Ads - http://elitelocalads.com/ Show Notes:Today the guys answer questions about how to use Google Ads editor to scale an account build, to what extent we track monthly budget, and if Google Analytics goal importing is as accurate as Google Ads conversion code.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show - https://www.patreon.com/paid

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Subscribe to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/   Show Notes:The guys continue their discussion of the perfect Google Ads account checklist. Today the guys finish up the perfect Google Ads account checklist, covering display, YouTube, landing pages, and the recommendations tab.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100

Please support our sponsors because they make the show possible:Get Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes:This week the guys answer questions about what to do when you have a small daily budget with a high average cost per click, and also a question about unique cookies versus unique users on remarketing campaigns. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp       Free 7 Day Trial of Kyle Sulerud's AdLeg Software Suite - http://software.adleg.com/psp   Show Notes:The guys continue their discussion of the perfect Google Ads account checklist. Today in part three they go over remarketing.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard

Show Notes:This week the guys answer questions about the below first page bid status, low impression keywords, types of conversions, max conversion bidding, and ad group structure. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp       Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes:This week we're continuing our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part two of the series covers checklist items related to ad groups, ads, extensions, and conversions.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/Fi

Please support our sponsors because they make the show possible!Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/              Show Notes:Today we're answering your questions about how to achieve upper-level thinking with Google Ads, how to deal with low volume, and ways to mix in pure broad keywords into your strategy. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp        Four Free Lessons at Institute - https://directiveconsulting.com/institute/  Show Notes:This week we're launching our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part one of the series covers checklist items related to keywords and settings.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - ht

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp                 Show Notes:Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including questions about click fraud and invalid clicks, testing ad copy, and when to make audience bid adjustments. Thanks for listening and sharing the show, and we hope you enjoy the episode!More From Google Ads Help:Invalid clicks - https://support.google.com/google-ads/answer/42995Ad Traffic Quality - https://www.google.com/ads/adtrafficquality/Exclude IPs - https://support.google.com/google-ads/answer/2456098Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp        Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/        Show Notes:This week we're talking about the risks of overmanaging a Google Ads campaign. What does overmanagement look like? Why does it hurt your results? We answer those questions and more in this episode about overmanaging a Google Ads campaign.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/new

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp                 Show Notes:Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketing; and importing campaigns from Google Ads to Bing Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!About Target ROAS bidding - https://support.google.com/google-ads/answer/6268637All conversions - https://support.google.com/google-ads/answer/6317098Import campaigns directly from Google Ads - https://help.ads.microsoft.com/apex/index/3/en-us/51050/Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rat

PLEASE SUPPORT OUR SPONSORS BECAUSE THEY MAKE THE SHOW POSSIBLE!Free Opteo trial - https://opteo.com/psp    Four Free Lessons at Institute - https://directiveconsulting.com/institute/SHOW NOTES:This week on the Paid Search Podcast we're talking about the awesome new explanations tool inside Google Ads. We talk about how to access the explanations tool and the kinds of information it provides. And we also talk about how we review and audit campaign performance in general and what kinds of metrics we look at when we're trying to figure out why a campaign's performance changed over a period of time. Thanks for listening and enjoy the episode!About explanations - https://support.google.com/google-ads/answer/9000655WEEKLY AFTER SHOW:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWE NEED YOUR HELP! PLEASE HELP US GROW THE SHOW:Please leave us a rating and review on Apple Podcasts and share th

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp     Four Free Lessons at Institute - https://directiveconsulting.com/institute/Show Notes:Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and sha

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp      Four Free Lessons at Institute - https://directiveconsulting.com/institute/Show Notes:Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 2 from April of 2016, which was about keyword research. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We talk about keyword funnel, high funnel searches and they traffic quality they produce, how to start doing keyword research, the keyword planner, and much more! Thanks for listening and enjoy the episode.Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp                 Show Notes:Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/Fir

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp                 Show Notes:This week on the Paid Search Podcast, Chris and Jason discuss Dynamic Search Ads (DSA). DSA is an automated strategy in Google Ads that lets Google create ad headlines and target keywords based on the information on your website. It's a cool way to try and find new keywords to target, and it's a great tool to have in your Google Ads skill set. Thanks for listening and enjoy the episode!Thanks for listening and sharing the show, and we hope you enjoy the episode!Help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Send the show mail at:Paid Search

Please support our sponsors because they make the show possible!        Free Opteo trial - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/Show Notes:This week on the Paid Search Podcast, Chris and Jason discuss the issue of not being able to spend the full budget on a Google Ads campaign. The guys discuss how much of an issue this is, why it is frustrating, and then they go over reasons why this could be happening, including issues having to do with keywords, settings, and mistakes. Thanks for listening and sharing the show, and we hope you enjoy the episode!Help us grow the show:Please leave us a rating on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastShop our first 100 episodes - https://paidsearchpodcast.com/archive/Send the show mail

Please support our sponsors because they make the show possible!    Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes:This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and making too many bid adjustments. The guys also discuss how you can find out if you are making these mistakes and how to fix them. Thanks for listening and sharing the show, and we hope you enjoy the episode!Help us grow the show:Please leave us a rating on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastListen to

Please support our sponsors, they make the show possible!    Free Opteo trial - https://opteo.com/psp      Show Notes:Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703