Art Of Mortgage Marketing

If we waste all our time on mediocre lead sources, we’ll only ever get mediocre results, and none of us got into this business to be average!   Which lead sources are most likely to get us the results we want, and what makes them so much better than all the rest? How much harder do we need to work to secure the lead sources that separate the good from the GREAT in our business?   In this episode, I share the 3 lead gen sources GUARANTEED to put LOs in the top tier of mortgage professionals (and how to get them!).   "The better quality the lead, the better quality your life!" -Doren Aldana     Takeaways    How to partner up with top producing Realtors Reaching out to top Realtors is daunting at the best of times, so how can we get them to partner with us when they’re already married to their current lenders?    How to generate pre-sold referrals from past clients Is there a systematic way to turn past clients into red-hot referrals?   The key to tapping into our personal networks How c

We’re living in crazy times and Covid lockdowns have certainly created more turbulence in our market, but the reality is, ebbs and flows are a given. Our best defense? Being prepared in advance!   How can we safeguard ourselves from the coming fallout? What can we do to ensure our businesses are the last and least affected by market downturns?   In this episode, you’re invited to a special training guide on how to stay winning in ANY market.   "In the wake of the upcoming impact on the economy, it’s now imore imperative than ever to protect yourself against the coming perils." -Doren Aldana     Takeaways    How to maximize repeat and referral business How many deals are we leaving on the table by neglecting our past clients?    How to build stability through diversification The parthenon stands today because it has multiple pillars holding it up. Why should our mortgage businesses be any different?   Why mentoring ALWAYS pays in dividends How can we leverage the expertise of those w

Most LOs aren’t reaching their dreams, and it’s all because they’ve been fed LIES about what it takes to make it in mortgage.   What are those lies, and how can we root them out for good, so NOTHING stands in the way of our goals? Where do the lies come from in the first place?   In this episode, I’m sharing the biggest, most common lies told in the industry, so we can impeach them, once and for all!   "Stop being realistic and start realizing you can have it any way you want it." -Doren Aldana     Takeaways   How to flip the idea that success takes time on its head Should it really take 12, 24 or more months to reach our income goals?   How to break free from the strategies that hold us back If something hasn’t worked for us in the past, why the heck would doing MORE of it do anything to change that?    When to take the leap into our dreams Should we play it safe until we feel truly competent and confident in what we know?

None of us want to spend our lives in reactive mode, but we don't want to lose a paycheck either, so more often than not, LOs end up stressed out and anxiety-ridden as a default.   Is it even possible to break free from the cycle of reactivity? If being available round the clock isn't good for us, what should we be doing instead, and how can we do it without putting our livelihoods at risk?    In this episode, I'm sharing 3 ways to minimize pressure while MAXIMIZING prosperity. "If you want to make big moves, being in reactionary mode does not bode well." -Doren Aldana   Takeaways    The magic of a morning routine Just how valuable is a healthy routine, and why does it need to take place in the mornings, specifically?    Who to show up for, first and foremost Who is our most important client and what are the consequences if we don’t serve them at the highest level?    How to break Parkinson’s law How can we kick procrastination to the curb, stat?

For many of us, the thought of an LO being in the driver’s seat is akin to the Loch Ness Monster: we hear about it, but we never see it for ourselves. Why is it that a mortgage pro holding the cookie seems so foreign to us?   Where have loan officers gone so wrong, and how can we start re-positioning ourselves, so Realtors give us the respect we deserve? Is it possible to do it WITHOUT reinventing the wheel?   In this episode, I’m diving into the 3 things that have made mortgage pros meek and weak- and how to flip the switch! "When you don’t have the right dynamic in your relationship with Realtors, you will feel forced to answer calls every minute of the day." -Doren Aldana     Takeaways    Why begging for business will only stunt our success Are we chasing business, or are we attracting it?    The importance of differentiation Great rates and service are a GIVEN. What are we doing to offer Realtors unique, exclusive value?    The risk of having a SCARCITY mindset Are we bendin

Very few mortgage pros do 10 deals a month, and even fewer do it consistently. What are the secrets of those who are getting it right, and where are the vast majority of us going so wrong?     How can we start thinking like industry top dogs, so 10 deals a month, EVERY month, becomebest-kept a given?    In this episode, I share the 3 biggest weaknesses holding mortgage pros back from greatness (and how to stop them from stopping us!)   "Even 1% doubt will take you out, so you have to show up every day with your beliefs in alignment with your dreams." -Doren Aldana     Takeaways    How to stop letting weak marketing stunt your growth What are the key clues that our marketing is all wrong?   Why we need to kick stinkin' thinking for good How can we start showing up feeling like the champions we are and quit cowering in the shadows of self-limitation?    How to pick the right mentors Is there a way to pinpoint those guaranteed to get us to our full potential?

Diversification is the best way to stay afloat in any market, so if we've been focused on REFIs exclusively until now,  it's time to shift into the purchase market. However, to make the most of the purchase space, we have to approach it the right way. The question is, how do we do that?    What can we do to stand out to the best Realtors in the business, so we're not just getting any purchase deals, but the cream of the crop? More importantly, is it possible to do that without begging, pleading, and annoying everyone along the way?    In this episode, I'm sharing 3 ways to build a purchase business quickly and effectively, so we can reap the long-lasting benefits in no time at all. "If you keep doing what you've been doing, you'll keep getting what you've been getting, and that's unacceptable!" -Doren Aldana   Takeaways    How to make the most of our networks How can we tap into the GOLDMINES that are our networks? Is there a way to reach out to our existing spheres without coming across as annoyi

Refis are a great add-on to our revenue streams, but thanks to the low rates we've seen over the past few years, too many LOs have based their entire business on just one activity.   What are mortgage pros risking by putting all their focus on a refi? Could a refi-based business be harming MORE than our professional lives? If relying on refi is such a bad idea, where should we be channeling our energies?    In this episode, I'm diving into the top 5 ways refi holds us back from bigger, more consistent results in our businesses and beyond.   "Set up your business so you have a military freight ship that allows you to weather ANY storm, at ANY time, in ANY economy." -Doren Aldana   Takeaways    How to quit pinning all our hopes on 'good weather' Refis are great when rates are low, but is it wise to hope for smooth sailing? How can we build a BARGE to withstand any storm, instead?    What makes Refis less FUN Sure, refis can make us money and save our clients a buck, but are they life-changing? Wh

As any LO will know, breaking into the business isn’t easy, and many of us have ended up in survival prison at some point along the way. The question is, how do we bust out of that and shift into freedom for GOOD?   How can we create a more stable income for ourselves, so we never have to wonder where our next deal is coming from again? How can we invest in ourselves to the point where we show up as champions every single day?   In this episode, Accutrust Mortgage Broker, James Petrick shares how he went from survival to “thrival” in only 2 months.  "Unprecedented results don't happen by accident, they happen by design." -Doren Aldana     Takeaways    How to partner with our market’s top Realtors The sad truth is, most Realtors already have their dream team of lenders. How can we break into the inner circles of our markets’ elite players and get a piece of the pie?     How to overcome our fears of making bold investments in ourselves How can we quit thinking in terms of what we’ll lose b

We tend to think it takes several years before we start making decent money in this business, which is why most newbies get chewed up and spat out before they ever get their business off the ground. However, that couldn’t be further from the truth!   How can we bypass the slow grind up the 20-story staircase and just press the "P" button on the elevator, so we can get straight to making PROSPERITY money right from the get go? What are the common barriers we’re most likely to deal with as a newbie, and how can we kick them down in advance?   In this episode, Main Street Home Loans Consultant, Brett Clark shares how he went from not even knowing the mortgage industry EXISTED, to consistently producing $3M+ month in volume in just 3 months. "Pay attention to your mindset. You can have all the tools but without wanting to reach your goals, you won't." -Brett Clark       Takeaways    How to make powerful connections with Top Realtors without calling When nobody knows who we are or how much experience

Great rates and service aren’t a value proposition, they’re the bare minimum! How can we take our strategies a step further and offer our partners more than the average Joe?    How can we zig while everyone else zags, so we can provide the kind of out-of-this-world service that gets Realtors hot for what we’ve got?   In this episode, I share 5 add-on services GUARANTEED to get agents lining up at our doors. "Bring real unique value no one else is offering and help your partners take their value to the next level." -Doren Aldana Takeaways    Why getting pre-approved buyers will always stand us in good stead Why sit around watching agents leave money on the table when we could speed up the process from the start?   How to find motivated sellers What wicked effective systems can help us seal the deal with motivated sellers in today’s market?    How to set up more repeat and referral business for our partners What if we were able to help our partners get an extra deal or 2 EVERY month, just

The path to prosperity isn’t a tough one to walk if we know which steps to take. The only problem is, most people don’t know what those steps are.   What does a foolproof journey to success look like, and what can we do to emulate it, starting TODAY? Is it possible to fast-track the process without putting in a ton of extra time, energy, and effort?   I’m sharing the 5 best-kept secrets of success in this episode, GUARANTEED to take mortgage pros to the next level.    "Don’t do the minutiae of the building of your business: be the architect." -Doren Aldana     Takeaways   Why it’s VITAL to celebrate prosperity in advance Can we really expect to live lives of abundance when all our energy is centered on lack and despair?    How to get better at creating value in our absence How can we quit getting muddled up in minutiae and get on the path to sipping Mai Tais while making money?    The truth about paying ourselves first Sure, it’s important to pay ourselves first financially, but how

Success is an easy enough concept on paper: it's the one thing we all want. However, when it comes to making it a reality, it's not always clear-cut. What is it that makes mortgage pros so great at overcomplicating their approach?    How can we simplify our strategies so we can make our dreams a reality without adding unnecessary steps to the mix? Could cutting out the complexity actually improve our results?    In this episode, I share how elegant simplicity can get us working less, making more, and having a whole lot of fun along the way.   "Come back to the fundamentals that will get you to your income goals faster and easier." -Doren Aldana     Takeaways    Why buying leads is a bad idea Why waste a ton of time and money sifting through gravel, looking for diamonds?    Why internet leads should only ever be an add-on Does putting all our focus on smaller prizes really sound like a good idea?    How saving a buck trying to DIY comes at a price Getting it right ain't an easy code to cr

Every prudent mortgage professional knows that we’re on the brink of a market shift. As the seller’s market shifts into a buyer’s market, you want to position yourself ahead of the storm.   You have to build a stable of top-producing VIP Realtor partners who see you as irreplaceable and indispensable. But how do we do this without begging, chasing, or cold calling? How can we breeze past the brush-offs, and escape being the last-resort LO who gets all the crappy deals?   In this episode, I share a new training that will help you attract top-producing Realtor partners, and why it’s the most powerful tool you can possess in today’s market.   "In this rising interest rate environment, you have to be proactive and preemptive. You don’t want to be wishing you had built your purchase business, you want to be glad you did." -Doren Aldana        Takeaways    How to attract agents by solving current market pain points Realtors want pre-approved buyers and motivated sellers. How can we solve this problem

Fear plays an important role in keeping us aware of risks, but when it informs our decisions so much that we're too afraid to move forward, something needs to change.    What are the biggest fears felt by newbie LOs, seasoned mortgage pros and everyone in between, and how do we kick them to the curb, once and for all?    How do we strike a balance between the damaging delusions of total fearlessness, and the devastating stagnation of pervasive paranoia?    In this episode, I explain how fear is stopping us from making our dreams a reality, and what to do about it.    "The more we focus on our fears, the more we tend to attract them, because what we feed, we fuel!" -Doren Aldana     Takeaways    How too much trepidation stops newbies from making their mark How can newly minted mortgage pros move past second guessing themselves so they can start making an impact in their markets?   Why veterans need to stop stressing the 'what ifs' and take action What can seasoned LOs do to stabilize the

The internet is bursting at the seams with advertisements for mortgage marketing coaching, but as we know, not all programs are created equal. The problem is, sorting the good from the bad isn’t always easy.   Trying to figure out which coaching program to pick is overwhelming, and that’s before any of the hard work begins! How can we get better at discerning the magnificent from the mediocre?    What do the most effective coaching programs have that others lack, and how can we pinpoint those features before wasting a ton of time and money on an ineffective product?    In this episode, I share the checklist we should all consult before committing to a coaching program. "Ask yourself if your coach’s life is worthy of emulation." -Doren Aldana     Three Things You'll Learn In This Episode   The elegance of simplicity Why sign up for anything needlessly complicated? Wouldn’t it be a lot more painless to go for the simple solution?    Why quality beats quantity, every time Is it worth using

Many mortgage pros fall short of making their dreams come true, but that doesn't mean they're not good at what they do. More often than not, failure is a symptom of the beliefs we tell ourselves.   We can have the best marketing strategies in the business, but without the mindset to match, we're going to be held in place, trapped on the proverbial hamster wheel. The problem is, many of us don't know which beliefs are holding us back.   What are we telling ourselves, day after day, that's keeping us from our full potential? How do we get to the root of our negative thoughts, to stop them from doing more damage?   In this episode, I'm sharing the most commonly held beliefs that hold LOs back from making their dreams a reality.   "Your subconscious mind is what governs your habits and ultimately your results,  be careful with what you tell yourself." -Doren Aldana   Takeaways How to kick impostor syndrome to the curb, for good! How can we stop believing we’re not good enough, so we can step into t

For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner with Realtors who not only impact our business, but inject more fun and fulfilment into our world?   One of the inevitable facts of life is that not everyone’s energies will gel with our own, so at some point we’ll all run into Realtors who do no more than drain our batteries. However, if we fine-tune our strategies, we can keep those interactions minimal.   How can we start connecting with the RIGHT Realtors? Is there a way to attract them without sorting through the hordes of agents whose goals and energies will never align with ours?   In this episode, I share how to create stronger, more enjoyable partnerships with the right Realtors.   "The dream picture for most mortgage pros is never having to deal with Realtors, but working with Realtors can be an absolute joy if we’re working with the right ones." -Doren Aldana     Takeaways   

A ton of mortgage pros are shaking in their boots right now, and that’s because they’ve pinned all their hopes and dreams on just ONE aspect of the business. We could spend dwelling on why that was a massive mistake, but the question remains: what now?   What’s next for LOs who have channeled all their energies into the refi boom? Is there a way to come back from this?   What can we do to diversify our businesses now, before it’s too late?   In this episode, I share how to shift into CONSISTENT success by hopping off our one-legged stools for good.   "Too many people are sitting on one-legged stools with 50, 60, 70, 90% refi business. In a rising interest rate environment, that is an absolute death rattle to your business." -Doren Aldana Three Things You'll Learn In This Episode   How to make the most of the purchase market Are we investing enough time in our purchase business, or are we leaving a ton of money on the table? How to differentiate from the masses Do we have a unique selling p

Comfort is the mortal enemy of greatness, but even the most aspirational loan officer wants a sense of stability in their business.  Mortgage is full of ups and downs, and that can become soul-crushing pretty quickly for aspirational LOs and average Joe’s alike. The question is, how can we beat the unpredictability? What can we do to take our earnings from a fluctuating nightmare to firmly grounded bliss? In this episode, Partner at Gold Star Mortgage Financial Group, Jelani Dorsey shares how he’s created enduring economic prosperity in the space of 3 months.  "When it comes to coaching you’ve got to pay to play, and the best people charge what they’re worth." -Jelani Dorsey Takeaways  How to beat the hit one, miss one nature of mortgage In the mortgage business, it’s common to have one exceptional month, followed by 90 days of nothing. How can we quit putting ourselves on the rollercoaster and cultivate stable successes? Why we need to back away from budget business coaching How can we expect