Art Of Mortgage Marketing

In our business, there are top earners, and there is everyone else…so what would it take to move from the latter to the former?   What is it that separates the champs from the chumps, and how can we start emulating the top 1%? What’s their secret sauce, and how can we get a hold of their recipe?   In this episode, I’m diving into the top 3 principles that allow the shining stars in our industry to prosper, so we can follow in their footsteps!    Rainmaking always pays better than paper pushing. -Doren Aldana   Takeaways    How to THINK like a top earner Are our dreams audacious enough to keep us inspired?    The fool-proof formula for prosperity What are the 3 things guaranteed to keep us fulfilled in every aspect of our lives?    Why delegation is non-negotiable for one percenters It’s one thing to fall under the 1% of income earners, but how can we put ourselves in a position to truly enjoy the fruits of our labor?

No one got into this business to be average, but most LOs slide down the path to mediocrity remarkably soon after getting started, and the majority of the time, that’s because of fear.    We aren’t always aware of it, but fear has the ability to stop us from achieving in all areas of life, business included, and if we don’t stop it in its tracks, it can completely sabotage our chances of success.   So, how do we kick that fear to the curb? Better yet, how do we identify when fear is what’s tripping us up in the first place?    In this second edition of my ‘Ask Me Anything’ series, I’m tackling your fear-based questions, so you can move beyond them, once and for all!  Own your winner’s identity and operate from a place of victory. -Doren Aldana   Takeaways    How to position ourselves as winners when dealing with Realtors Could our personalities be preventing more top producers from wanting to work with us?    How to overcome call reluctance Is there a way to pivot the way we think about

The mortgage industry is full of well-meaning, gifted LOs who end up kicked to the curb, and it’s all because they haven’t been able to avoid the landmines in our business.    The question is, what are those landmines, and why do so many mortgage pros end up succumbing to them?   If these deadly mistakes are so common, is it even possible to avoid them altogether?   In this episode, I’m outlining exactly where those dangerous slip ups lie, so more LOs have the ability to not just survive, but thrive in this business .    If you're not getting the results you want, chances are, your plan sucks. -Doren Aldana   Takeaways    Why a lack of plan is a ticking time bomb How can we expect to reach planet prosper if we don’t even have the roadmap to get there?   The only landmine deadlier than not having a plan Are we unwittingly sabotaging ourselves by having a bad plan in place?    Why execution is everything So, you have a plan. The question is, are you working it?

With a new year comes the opportunity to redefine our energies, and in 2022, I’m urging you all to adopt the energy of champions.    What would it take for us to believe we couldn’t fail this year? How can we get into the mindset that dictates success is not only achievable, but ours for the taking?    In this episode, I’m sharing how to start thinking like the WINNERS we’ve been called to be, so we can stop doing it the hard way, already!   "If you want to attract the 10s, you’ve got to BE a 10." -Doren Aldana   Takeaways    How to break the cycle of meetings that go NOWHERE How can we stop regurgitating the same-old, bare minimum speech every other LO is pitching and start showing Realtors the kickass value we bring to the table?    1 way to kick battery drainers to the curb, once and for all How can we align ourselves with the A-players, so we’re never at the mercy of unreliable Realtors again?    The truth about a rollercoaster income Is it really normal to have an inconsistent income,

Stinkin’ thinkin’ only leads to stinkin’ results. When mediocre mind trash becomes the order of the day, even the most talented LOs will live a life of fruitless toil and frustration.    What are the most harmful lies we need to kick to the curb right now? How do we cut ties with struggle, strife and stress right at the source?    In today’s episode, I’m going to share how to stop feeding yourself mind trash, and adopt the thinking of champions and winners.    The fastest, surest path to mediocrity is being realistic or reasonable. -Doren Aldana   Takeaways    The real reason you keep leaving money on the table for competitors to grab How do we stop idling in the parking lot of mediocrity and get on the fast track to freedom money? How to stop paying tuition to the university of knowing nothing What steps can we take to crack the code on more money and freedom?    The mind blocks that make money elusive Is there anything wrong with wanting wealth, financial abundance and earning mo

For most mortgage pros, the very idea of relocating is enough to leave them shaking in their boots.    What would it take for us to feel confident enough in our abilities that even if we had to move across state lines, we would crush it? Is it possible to dominate it in a whole new market, from the moment we step foot on the new territory?   In this episode, I’m sharing how to not only move into a new market, but build a next-level pipeline while doing it.    "It's certainly very doable to reach your income goals in record time, as long as you’re doing it the smart way." -Doren Aldana   Takeaways    How to pinpoint the top producers in a new market How can we get started on our outreach to the top dogs before we’ve even arrived in their markets?    How to work with the best and forget all the rest Is there a way to bypass the low-producing Realtors in our market from the get go?   The key to impressing Realtors in the first meeting So, we’ve enticed top producers into a meeting. How ca

For many mortgage pros, not achieving has nothing to do with a lack of motivation and everything to do with not knowing where we’re going wrong.    So, what are our biggest, most common missteps? More importantly, what can we do to quit making them, altogether?   In this episode, I’m kicking off my brand spanking new Q&A series by answering your questions on how to stop being your own bottleneck.    "Get intentional about your strategies. You have to be like a sniper in your business, vs. someone who is just spraying and praying." -Doren Aldana   Takeaways    What the fastest path to the cash is NOT What well-meaning strategies are we implementing that are doing more harm than good?    The key to using social media more effectively Are blog posts and a ton of content really going to help us see results right here, right now, or should we be doing something else?    How to step our game, stat How can we stop settling for ‘good’ and charge forth towards great?

When we’re constantly faced with rejection, it’s easy to feel like all agents are primadonnas and difficult to work with, but that simply isn’t true. Agents are human beings, just like us, and getting a good response from them simply requires some understanding on our part.    So, how can we get into the mind of a Realtor? How can we suss out what’s likely to get them hot for what we’ve got, and what should we avoid saying, altogether?   In this episode, I’m diving into the top 3 objections LOs are faced with, and how to overcome them, once and for all.   "Don’t blame, criticize, or cuss agents out for rejecting you. That’s exactly what we do, every time a store clerk asks if we need anything." -Doren Aldana     Takeaways   How to build a connection with top producers As the saying goes, birds of a feather flock together. How can we show Realtors that we’re in the same league as them?    How to come at a knee-jerk ‘no’ from a power position How can we fight the urge to crawl into a ball

There are times when fear can be helpful, but far too often, the fear we experience is based on our perceptions of what ‘could’ go wrong, and that holds us in place, too petrified to make any moves (let alone big, audacious ones that get us closer to our dreams!).    How can we get better at distinguishing which fears serve us, and which are only holding us back? What can we do to embolden ourselves to push past our anxieties, either way?    In this episode, I’m getting into the 3 ways fear stops us from reaching our full potential, and how to move beyond it for good.  "As you abide in that vibration of faith and flow, you attract everything you need to see your dream be fulfilled." -Doren Aldana     Takeaways    The true perils of survival mode Are we showing up as our winner selves, or as our wimp selves?    How to safeguard our power, peace and prosperity How can we get out of the grind and into a place of flow and faith?    How to stop letting fear stop us Is there a way to brea

Everyone with an ounce of ambition ‘wants’ to be successful, but our industry’s statistics speak for themselves: most won’t be. The truth is, wanting to be successful may be a starting point, but in isolation, it just ain’t enough.    So, how can we stop thinking in terms of wanting to be successful, and turn that into a white-hot, can’t-live-without-it necessity? What’s the golden key to crack the code of turning half-baked interests into decisive action?    In this episode, I’m explaining why ‘wanting’ to be successful can only get us so far, and what we should be doing, instead!   "We can’t change our reality until we face our reality." -Doren Aldana     Takeaways    Why we need to re-examine our desires No one feels compelled to eat a 5-course dinner if they’ve already eaten a Happy Meal. Are we famished enough to do what it takes to attain our biggest goals, or are we curbing our hunger with small-fry wins?     The danger of ‘softening’ our problems Are we tolerating mediocrity because

We hear a lot about 'time management,' but the truth is, there is no way to manage time. All we can do is manage our activities within that time.    So, how can we manage those activities better to ensure we're not only getting maximum results, but having fun while doing it? Where are our present to-do lists going so wrong, to the point of failing us?    In this episode, I'm sharing how to get better at managing ourselves, so timing never has to stop us from reaching our full potential.   "It's not enough to fill your days with a bunch of tactics. You have to do the things that work." -Doren Aldana   Takeaways    How to start each day on the right foot We've all heard about the importance of a 'magic morning routine,' but what does that actually look like in practice?    Why we need to add an hour of POWER to our daily schedules Are we treating rainmaking activities like a luxury or a necessity?    How to pour more of our time into rainmaking Are we spending too much time on paper push

Even the most well-meaning, well-intentioned mortgage pro won’t be able to reach their dreams if they’re falling prey to stinkin’ thinking, so it’s imperative that we’re cultivating the mindsets of winners.    The question is, how does a winner think? More importantly, where are the mediocre majority going so wrong, and what can we do to shift the way we approach the business?    In this episode, I’m delving into the default excuses mortgage pros use that only hold us back from our full potential.   "Once you get your thinking aligned, it's just a matter of time before you get champion level results." -Doren Aldana Takeaways    The 1 thing that keeps us on the hamster wheel indefinitely How can we banish the idea that ‘more money means more work’ from our lexicon altogether?    Why being ‘realistic’ is the first step towards mediocrity Why are we settling for ‘reasonable’ goals when it’s possible to create a life of magic?   How to kick our concept of ‘greed’ to the curb Are we of t

We all want to be successful, but sometimes our aspirations are about more than better results. Sometimes, reaching our income goals is a necessity. The problem is, when we’re in survival mode, it can be difficult to have faith in our ability to make it happen.    How can we get ourselves to take the leap and do what we need to do when we can’t afford to fail? How can we push past the fears holding us back from true freedom?   In this episode, Senior LO at CMG Financial, Terri Core shares how she went from desperate and barely surviving, to totally thriving in the space of just 3 months.    "It’s time to bust out of ‘I can’t afford it’ prison and get out at Planet Prosper!" -Doren Aldana   Takeaways    How to maintain our integrity while pushing for more Do we really need to choose between our values and our goals, or is there a way to have it all?   How to banish self-limiting beliefs, for good! How can we get rid of imposter syndrome and the little voice telling us we can’t, once and for all

One of the hardest pills to swallow in mortgage is most LOs just won’t achieve champion-level results, and that’s because they’re taking the wrong approach.   What are1% income earners doing that the other 99% aren’t? Where is the average Joe going so wrong, and what are the first steps to course-correction?    In this episode, I’m discussing the M3 strategy that’s helped our clients get bigger results, faster, without needing to work harder.    "Get your mindset, habits and emotions in sync with your dream." -Doren Aldana   Takeaways    The power of having effective marketing How can we create marketing strategies that target top producers, so we never need to deal with low-level lead sources that never convert, again?    How to create a more productive mindset What can we do to set the tone for a more successful day, every day?    Why mentorship is more important than most think Think of expert mentorship like baking cookies. Why wing the recipe when we could look up an award-winning form

Something human beings in ANY profession know all too well is procrastination (and the devastating effects that accompany it). The question we should be asking ourselves is, how can we nip it in the bud?   What’s causing us to procrastinate in the first place, and is there anything we can do to stop it from stopping us?   In this episode, I’m sharing 3 ways to beat procrastination, so it never has to hold us back again!   "There’s never a perfect time, there’s always something too inconvenient to get started. If you let that stop you, it will!" -Doren Aldana     Takeaways    The importance of knowing our end goal What big, hairy, audacious dream are we giving up on when we procrastinate?    Why positive visualization is the key to achievement How can we get up each day, excited about what’s to come, even if we haven’t achieved all our goals yet?   How to quit holding back and just start DOING it How can we get into the habit of taking action, even if it’s just one small step, everyd

Whether we're facing lockdowns or inventory shortages, there's no doubt that we're in a time of great adversity. However, even in the wake of challenges, some LOs continue to win.    What are they doing differently from everyone else? How can we mimic their moves and stop falling short of our potential, no matter how many difficulties we face?    In this episode, I'm diving into how to stay winning in ANY situation (and what's holding you back from prosperity right now!).   "The difference between champions and the mediocre majority is, champions find a way to turn adversity into opportunity." -Doren Aldana Takeaways    Why networking and visiting open houses can only take us so far Is it possible to create lifelong, fruitful friendships with Realtors without going out of our way to schmooze them?    1 thing to be mindful of with social media Are we doing blogs and social media posts because they offer a great ROI, or simply because everyone else is doing them?    How to get agents cha

Most of the time, LOs fail to reach their full potential because they’re unwittingly choosing to do things the hard way. That said, it’s surprisingly easy to slip into bad habits that hold us back, and that’s why so many mortgage pros get mediocre results.    What are the most common mistakes we’re making, and how can we root them out, for good? Why are we falling for so-called ‘strategies’ that only waste our time and money in the first place?   In this episode, I’m sharing 3 mistakes mortgage pros make on the regular, so we never have to make them again!    "Stop getting caught up in the ‘follow the herd’ mentality. The very nature of the herd is they do what average people do and get what average people get!" -Doren Aldana   Takeaways    Why internet leads in isolation are a recipe for disaster Are internet leads ever our best bet?    Why BLOGGING could be holding us back from bigger, faster results Is it worthwhile doing all the minutiae of a weekly blog or social media post if we’re not g

We all have a tendency to play it safe, because that’s part of the human experience. However, by staying in our convenience zones, we’re only stopping ourselves from moving into our CONQUER zones, so we have to figure out where our comfort lies and how to break free from it, for good.   What are we doing to stay in the easy, breezy space we’re in, and how can we shift away from it so we nullify our chances of stagnation? Which of our day to day activities are taking us to the precipice of mediocrity, and what do those who SOAR do, instead?    In this episode, I’m shining a spotlight on the 5 places LOs hide from their own greatness, so we can cut them out of our lives, once and for all.   "Step into your champion self, feel the fear and do it anyway." -Doren Aldana     Takeaways    When social media does more harm than good If social media isn’t the main thing we should be doing to grow our businesses, what should we be doing instead?    Why perfectionism is holding us back from brilliance

There’s no faster way for LOs to grow their business than by partnering with top-producing Realtors. However, as many mortgage pros know, that can feel like a mammoth task.    What is it that’s stopping us from building strong relationships with top Realtors, and what can we do about it? How can we go from feeling like a loan leech to coming at agents from a power position where we hold the cookie?   In this episode, I’m delving into what’s holding agents back from stepping into their best season yet, so they can kick those barriers to the curb, for good!    "You can have it exactly the way you want it, if you don’t settle." -Doren Aldana     Takeaways    How to crack the code of the words that WORK The right ‘hook’ for top producers ain’t ‘great service’ and it’s DEFINITELY NOT ‘great rates’...so what is it?   How to position ourselves as welcome guests (rather than annoying pests!) Are we showing up attractive, or are we grovelling at the feet of Realtors, begging for crumbs?    The key d

More often than not, our failure to reach our goals isn’t coming from incompetence, but because we’re unknowingly getting in our own way. The good news is, once we pinpoint the things we’re doing to self-sabotage, we can cut them out for good.    However, identifying the things we’re doing to hold ourselves back can be easier said than done. How can we diagnose our problem areas, so we can bounce into a season of health, wealth and prosperity? What are the common blindspots for mortgage professionals and how can we quit letting them shroud our success?    In this episode, I’m summing up the 3 ways LOs are holding themselves back from their biggest wins, so we can put a stop to them TODAY.    "There is no breakthrough WITHOUT that isn’t preceded by breakthrough WITHIN." -Doren Aldana   Takeaways    How a poor self image is robbing us of happiness How much joy are we giving up by believing that we’re only worthy of love, acceptance and success when we’re actively doing something?    How to stop