Practically Passionate

Email marketing for authors is one thing we haven't discussed previously on this podcast. This episode is going to change that as we have Matt Treacey--author of Natural Orders and an email marketing expert.With a track record of generating millions of dollars in revenue for small business owners through email marketing, he's the best resource person to walk us through the basics of email marketing all the way to the advanced level.I will also share what email marketing system we have in-house and have Matt share his thoughts on what to do next and how to scale it.As an author, you are going to get solid KPIs to benchmark on, the best practices to prevent turning off your audience with your emails, and practical advice to improve your conversions if you are already running your email marketing campaigns.If you're just starting out, Matt also shares with us what platforms are a good place to build your ecosystem, what to look for, and how you would know when you need to scale.To learn more about

In this episode, we have Jotham Stein back on the podcast to discuss further how he was able to write a book that sells itself organically.When Jotham started, he had seeded only a few hundred copies and gone from selling 5 to 10 copies per week to over 50 copies per week. What's impressive is that most of these sales come from word-of-mouth and referrals from people who have read his book.To recap, his book "Negotiate Like A CEO" mainly covers how to protect yourself if you're a business owner, investor, or employee. This book is backed by his decades of experience representing clients that did not know how to use their leverage and missed potholes engaging in business.He was able to take his knowledge, expertise, and experience into a word form that made the book engaging, relevant, and practical to virtually almost everyone that has a role or job. It took him 2 years to write the book and in this episode, he goes on to share what was his writing process and the importance of having some

In this episode, we are speaking with Jotham Stein about his book Negotiate Like a CEO.  Jotham Stein is a lawyer by profession and has worked with many entrepreneurs and employees who are ever so passionate and focused on their craft that understanding the risks and contracts that come with the role usually get placed on the back burner.This and the trends he has seen of how frequently these problems arise inspired him to share his knowledge with the public.  Negotiate Like A CEO is written for entrepreneurs and employees to educate them on how they can protect themselves if ever things go south. As an author and publisher, you may have encountered these problems and stories as well and might find value in understanding the perspective and interests of investors, business owners, and employees whenever they enter an agreement.The book is geared to enable the readers to understand what an exit plan looks like, what type of protection should be set up from day 1, non-competes, common mistakes, differences in r

In the previous episode, Leidy Klotz shared with us the concept of his book--Subtract. For this episode,  we're focusing on the successful marketing tactics behind the book's launch and promotion.To give you an idea, Leidy's background focuses on teaching and research. He did not have any following on social media except for his family, friends, and acquaintances. Most of our listeners also come from that background, so in this interview, we're pulling back the curtains on how to successfully market your book from the ground up and where to get the help needed to springboard to your success.Leidy needed to figure out how to market a book without any leverage, the mindset shifts that are needed to focus on marketing and promotion, including how working with a publisher helped versus becoming self-published.He also shared what he found to make the most waves in terms of organically marketing his book, where he focused his energy, and what was his strategy to get picked up by a book agent, ho

For this episode, we interviewed the author of "Subtract", Leidy Klotz. His book is one that Adam Grant recommends reading.The whole premise of the book talks about how to solve a problem whether it's related to design to corporate business problems. Our initial approach is to add more things and create something new to reinvent the wheel. However, Leidy argues and builds the case in the book that it is actually by subtracting and removing something that allows us to solve the matter better.He goes on to talk about how and why we are hard-wired biologically, socially, and culturally to keep adding more when faced with solving a problem, and how this impacts our daily lives such as the simple things of managing our calendar and to-do listThe discussion had a range of topics starting with personal life, policies, regulation, design, and even finding solutions for the climate crisis we are facing.This is a good listen for you as a book marketer or author if you'd want to look into a  new appr

This is the 2nd episode where we have Doug Evans, author of The Sprout Book. Previously, we discussed the concept of sprouting and its health benefits. Now, we're going to take a look into what made it so successful to reach the 10th printing using grassroots marketing efforts from sending physical copies and dm strategy on Instagram.Doug started from 2,000 to 3,000 followers on IG, driving 3 hours each way to record interviews for podcasts, using Linkedin outreach to reach a bigger audience, and essentially being fearless in the approach of marketing his book. We explored his strategy on TikTok as well as how he managed to get 1000 of reviews for his book without soliciting.This is a great listen for those who have not yet started on advertising and would like to see what are the options in a more organic approach.If you'd like to know more about The Sprout Book and its amazing author Doug Evans, check out www.thesproutbook.com and https://www.tiktok.com/@sproutwiz

Doug Evans is the co-founder of Organic Avenue and the founder of Juicero. He is also the author of "The Sprout Book" which we will cover in depth in this podcast episode.He will be with us for 2 episodes including this one and the next episode wherein he will cover the book's marketing. As an overview, Doug Evans also did digital marketing for Apple and has interesting experience under his belt that we will explore in both episodes.This episode is a valuable resource for those looking to transition to a plant-based diet without breaking the bank, or just for those looking to leisurely listen to scientific explanations of how sprouts are more nutrient-dense than another period of a plant's life cycleWe discuss the important aspects of nutrition in alignment with improving life and health, growing your own sprouts, the health benefits of eating sprouts, and Doug's journey for going full plant-based diet.To learn more about the book and Doug, you can check out the link here: www.thespro

Chandler Bolt is the CEO of Self Publishing School and has authored 6 bestselling books. His most recent book is "Published" which we'll talk further about in this episode.We discussed how aspiring self-published authors can strategize and prepare for their book launch including getting reviews, when to start running ads, how much time should go into preparing your book launch, and how you can build your launch team.Chandler also shared his insights on an excellent way to utilize the local media to your advantage and the current status of the self-publishing space.Tune in to the conversation if you're looking to get definitive advice on book launches and if you'd like to learn more about Chandler and his most recent book we talked about in this episode, check out this link hereIf you are curious about what they do at Self Publishing School, you can go to link: https://self-publishingschool.com/

On this episode with Ricardo Fayet, we take a deep dive into book marketing to help amplify and catalyze the success of a book to get more sales from tweaking Amazon's A+ content, creative ways to market a book using actual billboards,  influencer marketing, and many more. Ricardo is the founder of Reedsy--a site that you can go to to find and work with the best publishing professionals. Since 2014, the team has built a community of 1 million+ authors as well as 2,500 freelance professionals that is helping bring more than 15,000 books to market each year. We covered topics such as best way to advertise, get visibility, and reviews on your book whether you are just starting out, or you're ready to scale, and answered which avenues are the most effective way to launch your book. Listen to this episode if you're looking to find tools, strategies and resources that will help in launching and marketing your book whichever stage of the process you might be in right now.To learn more about Ricardo an

In this episode, we focus on Bob Lung and his strategy in creating great content consistently on one topic--Fantasy Football--that allowed him to build his network and sell thousands of copies of his book in a year.Bob traces back his steps on how he was able to achieve the status of being an authority and resource person in his space. This episode is  a must listen if you enjoyed the previous one with Jon Sherman.If you want to learn more about Bob and his book on Fantasy Football, you can check out this link here.

Jon and I first got in touch right before he was about to launch his new book, The Four Foundations of Golf. I remember him telling me about everything he had planned for the launch and how he was finally creating a product of his own. Little did he know just how well that launch would go, and continues to do. That book is on its way to selling over 100K copies within just 6 months. The reason why I love Jons story so much is because he’s another one of these self published authors who literally started blogging about something he was passionate about, blogged about it for years and learned a lot about how to make a blog work, built relationships through great content, captured followers in an email list, and then used all of that to launch his book. Every time an author like Jon comes on, they give away little details of what they specifically focused on or hacks they figured out along the way and that’s what I love sharing the most with you. So it’s my pleasure to have on Jon Sherman of The Four Foundations

Jon Sherman wrote and released what has become one of the bestselling golf books of the year, The Four Foundations of Golf. I personally know nothing about golf and so in this episode, Jon and I dove into golf for the beginner. Golf was emphasized in business school as a place that business got done. If you also thought you’d never touch a club but understand the value in being able to hold your own, Jon gives us the quick rundown on what to focus on when starting out. We do two very different episodes with Jon, this one’s obviously about golf and if that’s not your cup of tea, listen in to next weeks episode where Jon takes us step by step through how he went from something he was passionate about to translating that into 100K copies sold in the first 6 months of his book launch.Get the book here: The Four Foundations of Golf

John lives the truth he speaks about as he quit his consulting job to pursue a higher purpose and hustled his way into becoming a world famous author.He tells me about how he got a few copies out initially just by going out to local meet ups and handing books directly to people while having a thoughtful conversation.Johns success is a brick by brick story of writing a great book, seeding copies one by one, and letting word of mouth do the rest.We also talk about his writing process, and other marketing tools that have helped him along the way.Get his book here.

My interview with John Strelecky of The Cafe On the Edge of the World was one of top 3 favorite interviews I’ve ever had with an author.Johns book speaks so much to my own journey of leaving corporate American to find myself and a greater purpose in life.Johns book isn’t a self help book but a story, much like the alchemist, and shows you the inner workings of a man who’s going through life unconsciously.Along the way he encounters these 3 questions on the Menu of a cafe he stops at:The 3 questions are:Why are you here? Do you fear death?Are you fulfilled?I like this book for the same reason I like autobiographies, you get to take away the lessons you want. Hopefully this interview allows you to do the same.You can get the book here.

From a indie-author perspective, Thibaut shows a 10+ year  realistic progression on going from a day job to becoming a full time author, supported by his work.I love talking to authors who prove that its about just doing the work, day in, and day out and so I tried to get into the specifics with Thibaut of how he spent his time during the time it’s taken him to get to where he is, and how he stayed focused on area of interest.Lets hear one example of an author who is entirely self created and how he did it.Master Your Emotions

Todays guest is the bestselling author of Master Your Emotions,  a book you’ve probably heard of because it has sold thousands of thousands of copies, if not millions by now and has over 7,000 reviews on Amazon.The book is about a topic we all struggle with, learning to see our mind as a friend instead of this constant source of misery. Now depending on who you are you might struggle with this more or less.As you might have heard in my newsletter or just talking to me personally, I have become less excited about self help books because I often find that they leave me feeling worse off.I didn’t stray away from that opinion in my conversation with Thibaut but I do appreciate his responses in regards to seeking professional help for an issue that can’t be solved by a book. You can hear his answers to my questions about the drawbacks of self help books towards the end of our conversation.Regardless of my opinion on self help, Thibaut also provides some wonderful basics in regards to developing mindfulness, which

David came back on to talk about how he’s sold thousands and thousands of copies of Systemology and how he used the same principals to build out his marketing around the book. As one of our mutual friends says “random acts of marketing don’t work” and so in order to build anything lasting and valuable - you need to build systems.Here’s David Jenyns back on to talk with us about his book marketing.systemology.comBook

David Jenyns' mission is to free all business owners worldwide from the daily operations of running their business. I’m not going to lie, this episode was sort of a guilty pleasure for me because it’s something I personally have struggled with - you’ve heard me talk about burnout before and it’s the trap so many entrepreneurs fall into when starting out. I use Davids book even today as a reference guide to continue to outsource various parts of my business.I wanted to bring on David to talk about how he systematizes businesses so well so he can focus on growing, having a larger impact, and actually enjoy his life.Get his book here.

As you heard in the last episode, Dorie knows how to build a network and then use that network in a genuine way to propel her to the next level. I wanted to bring Dorie back on to talk about how she played the long game with her publishing career and how she’s turned the long game into such a huge success.Get Dorie's assessment here:dorieclark.com/entrepreneur

Dorie Clark is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.She helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50.What I love about Dorie is that she has a very followable path to how she’s become the Dorie Clark we all know today from shear will and hustle over a long time horizon.In fact this is a big part of what her book The Long Game is about. Dorie is now even famous for her dinner parties where you might rub shoulders with a price, a chef, and a gym owner all at the same table. She’s such a wonderful soul and there’s so much to learn from her which is why I am so excited to share our conversation.dorieclark.com/entrepreneur