Practically Passionate

Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right now, his influence extends deeply within the inner workings for prominent figures such as Lewis Howes, Daymond John of Shark Tank, Gary Vee, and Dr. Benjamin Hardy. Chris has made a significant contribution behind the scenes to these teams in a variety of roles, from video editing to podcast production and most recently, book launching. Chris has an amazing track record of working with a wide spectrum of personalities, and his extensive knowledge of multiple platforms made me know right away that I had to have him on the show. Chris's wealth of knowledge extends from book marketing to also understanding the intricacies of podcasting and getting on podcasts that contribute to book success and longevity. I am genuinely excited to have Chris as our guest for this episode and he has graciously agreed to come back next time to talk about everything from having yo

We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implementing practical and easily-followed strategies. He maintains an active presence on TikTok with three daily posts, all impressively done on his own without the assistance of a team, giving him firsthand knowledge of what works and what doesn't. It is my pleasure to reintroduce Joseph to the show today, where we will explore his insightful author journey and the elements that have led to his remarkable success, including the attainment of over 5,000 Amazon ratings. Welcome back, Joseph!Make sure to follow Joseph on these sites for more of his insightful advice and connect with our author: Website: https://josephnguyen.org/Youtube: https://www.youtube.com

Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights. The author captures the spirit of this book and navigates the complexities surrounding the concept of thoughts, along with one of my favorite quotes: 'Perfection is not when things can be added, but when there’s nothing left to be removed.' This quote encapsulates the essence of the book and introduces a very exciting topic.Speaking with a very insightful self-help author at the forefront of his niche is one way to delve deeply into a subject as a self-help junkie. Join me as we explore the innovative approaches he's taking to transform the self-help landscape and break free from the traditional mindset. Joseph will also return in a future episo

In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the interesting realm of literary acknowledgment, led by Michael Drew's perceptive analysis of the criteria that propel books to the New York Times list.Check out Michael Drew’s website here: https://promoteabook.com/Subscribe to our newsletter here

Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' and Marshall Goldsmith—authors who have sold millions and millions of copies of their books. The list continues with notable individuals like Roy Williams and authors that many of our listeners are familiar with. These authors, including Dr. Goldsmith and T. Harve, have achieved remarkable book sales, and Michael played a significant role in their successful promotion.Michael is also recognized for his ability to assist authors in securing coveted spots on prestigious lists such as the New York Times, Wall Street Journal, and USA Today. He simultaneously enhances the authors' businesses through essential marketing activities required fo

In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing 'The Fun Habit.'Make sure to follow our guest on these sites for more of their expert advice.Website: https://michaelrucker.comTwitter: https://twitter.com/performbetterFacebook: https://www.facebook.com/mike.rucker.phdInstagram: https://www.instagram.com/thewonderoffunLinkedIn: https://www.linkedin.com/in/michaelruckerPinterest: https://www.pinterest.com/mikeruckerphdSimon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054Substack: https://funhabit.

Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and health have been featured in a variety of publications, including the Wall Street Journal, The Washington Post, Vox, Psychology Today, Thrive Global, Fast Company, the Telegraph, and many more. He is a remarkable behavioral scientist in addition to being a good author. What sets him apart is how, in a never-ending pursuit of happiness, which I have also come across, Mike is the first self-help author to call out in the book that if you have any mental disorder or depression, then, this probably is not the magic fix for you which is one of the first realistic approaches to a self-help book that I've actually seen making his book truly stand out. Join us as we ex

In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books.Understanding and utilizing Goodreads has become crucial for authors trying to navigate the complicated world of book marketing and promotion. That's precisely why we've invited Steve, the former vice president of sales at Goodreads and a subject matter expert in this area, to guide us through the intricacies of maximizing your presence on Goodreads.Whether you're a non-fiction author seeking to expand your reach or anyone eager to make the most of this platform, you'll gain actionable insights and strategies to propel your book marketing efforts to new heights. Join us as we unlock the full potential of Goodreads with Steve Sarner.For more of our guest's expert insights, be sure to follow them on these platforms:G

Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.

In this episode, my friend, Steve Sarner, a former vice president and one of Goodreads' original users who supervised sales and marketing in addition to other duties, shares special insights into the integration of two popular platforms for readers and authors, Goodreads and Amazon. His journey to publishing demonstrates the art of navigating the ever-evolving landscape of modern publishing.With Amazon's acquisition of Goodreads, the two platforms are poised to work creatively together in the future. This strategic relationship has the potential to reshape the literary scene, providing authors with unprecedented opportunities for visibility and readers with new paths for discovery.

Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it. About a handful, a very small niche, specifically women physicians who focused on weight loss fell in love with her book. It felt like she was talking directly to them making the book very relatable not only to physicians but also to other professionals, doctor's patients, and everyone interested in losing weight.Dr. Ubell also shares her great marketing strategies as well as her experience during her book launch which was met with great success to the point where she's now sold over 20,000 copies of her book. Dr. Katrina Ubell’s Podcast: https://katrinaubellmd.com/podcast/Dr. Katrina Ubell’s Website: https://katrinaubellmd.com/Learn more about the book here 

Dr. Katrina Ubell is a Master Certified Life and Weight Loss Coach who struggled with her own weight for decades before finding a permanent solution. In 2016, she founded the Weight Loss for Busy Physicians which offers a weight loss program that has helped over a thousand busy physicians. She is a graduate of John Hopkins University, and the University of Michigan and lives in Wisconsin with 3 children, her husband, and a West Highland Terrier.In this episode, Dr. Ubell talks about her struggles and journey for personal health and weight loss while also seeking a career as a doctor. She discovered that the way we think including emotional components produces our desire or urge for food which results in our weight gain and loss, which transformed everything for her and helped her lose and maintain her ideal weight. She now uses her brain-based and science-backed method to help busy physicians and non-medical professionals lose weight for the last time. Dr. Katrina Ubell’s Podcast: https://katrinaubellmd.com/p

In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good Authority and delves more into her journey while crafting the book's content and the strategies she used for her marketing plan.Anna David’s Newsletter: authoritysecrets.clubAnne David’s Podcast: https://www.legacylaunchpadpub.com/podcastLearn more about the book here. Check out her first episode in the podcast here.

Anna David is a NY Times Bestselling author of 8 books, founder of Legacy Launch Pad Publishing Company and has been featured on TED, Today Show, Good Morning America, CNN, Fox News, NYT and Page Six. Anna is back with her latest book, On Good Authority, and is the topic of today’s conversation. It is very seldom that I open a book about book marketing and find that a lot of the information in it is new stuff and so I’m excited to dive into the book.  She has worked with countless authors on their books and marketing and in this episode, she shares helpful tips on the best ways to pitch in the media and discover great content for authors and everyone else. Anna David’s Podcast: https://www.legacylaunchpadpub.com/podcastLearn more about the book here. Check out her first episode in the podcast here.

Susan Friedmann is an international best-selling author whose debut book sold over 500,000 copies. She also founded Aviva Publishing which came when she needed to create her own publishing company for her own books. Susan also hosts an award-winning podcast, Book Marketing Mentors,  that helps authors with their book marketing strategy.In this episode, Susan Friedmann shares her author journey as well as her expert techniques in publishing and marketing to influence and empower authors. This is an excellent listen for all authors, particularly nonfiction authors, as it helps them in discovering their niche market and identifying their perfect target audience. You may listen to her podcast here.

In this episode, we have the seasoned author of 20 years, John Strelecky, come back on the podcast to share his strategy in customizing his approach on different markets for his books.John is a great resource to tune in to as he had already sold over 8 million copies of his books and today we are going to cover how he was able to market to Europe, leaders, and have a bespoke approach when it comes to different topics of books.He shares what worked before, what's working now, and his advise on authors who are looking to make their mark in the industry as well.If you'd like to learn more about John's work, check his website here.

We are welcoming back John Strelecky who is actually our first return guest and with good reason. His episode is one of our most popular, and the man has sold over 8 million copies of his books. Originally, we talked about The Cafe On The Edge Of The World, and this time John is back to discuss another remarkable book.On this episode, we talk about The Big Five For Life, a life-changing book about leadership and a wealth of insight into our daily lives. This book continues to inspire so many people and led to its selling of over a million copies and spent an astonishing three hundred and fifty weeks as Europe's #1 Best Selling Personal Development and Leadership book.Get to know more about the book here.

We've had marketers and authors from previous episodes who shared that they did not find value in investing in a PR firm. In this episode, we want to explore further why that came to be the experience of other authors and debunk some of the common misconceptions about PR efforts and PR firms. Today we have Steve Harrison, the co-founder of authorsuccess.com,  who will share his experience being on the other side of the coin and utilizing PR to promote authors.Steve's company has helped successfully promote the books of 15,000 non-fiction authors including Chicken Soup for the Soul and Rich Dad, Poor Dad. Their clients ranged from showing up on Good Morning America, The Today Show, Fox News, ESPN among many others.Tune in to learn from an experienced PR expert how to build your brand. Steve also shares about understanding the media and how you can serve them, finding the best PR firm for your book, and how Robert Kiyosaki worked with them.This episode also shares insight into why authors failed in th

In this episode, we have the authors of "Go For No" back on the podcast to talk about the strategies and mindset behind how they were able to reach massive success for their book. Currently, they have over 4000+ reviews for Go for No on Amazon and consistently move 600 to 800 physical copies of the book per month.They shared about how intentionally writing the book and focusing on consumption could be the best marketing tool you can do for your book launch and marketing your book. Other key points of the conversation were how to build long-term relationships and focus on bulk selling, how huge the book cover impacts the sales and impressions of the book, the mindset shifts needed to happen to gear yourself up for success, and how long it takes to see the results of your efforts.If you'd like to learn more about their work, check out the link here.

In this episode, we have Richard Fenton and Andrea Waltz on the podcast. They are the authors of "Go For No!"--a book that has already sold 500,000 copies to this date and garnered thousands of reviews on Amazon.Richard shares his story on how he came upon the idea for the book, and how he and Andrea was able to encapsulate it in a written format without making the story convoluted and keeping it direct to the point.  We also discuss the main premise of the book on how getting to a yes is a destination and the no is the way to get there, how to take advantage of the 5 levels of failure, and how success cannot be achieved without failure and how you will use this to inspire your team. Next week, Andrea and Richard will be coming back on to discuss how they were able to market and what strategy they had prior and during launch that cleared the path for the book's massive success.If you'd like to learn more about their work, you can find the link to their book here.