Practically Passionate

In this episode, we have Jotham Stein back on the podcast to discuss further how he was able to write a book that sells itself organically.When Jotham started, he had seeded only a few hundred copies and gone from selling 5 to 10 copies per week to over 50 copies per week. What's impressive is that most of these sales come from word-of-mouth and referrals from people who have read his book.To recap, his book "Negotiate Like A CEO" mainly covers how to protect yourself if you're a business owner, investor, or employee. This book is backed by his decades of experience representing clients that did not know how to use their leverage and missed potholes engaging in business.He was able to take his knowledge, expertise, and experience into a word form that made the book engaging, relevant, and practical to virtually almost everyone that has a role or job. It took him 2 years to write the book and in this episode, he goes on to share what was his writing process and the importance of having some