Practically Passionate

In this episode, we bring David Hancock back on to talk about how he grew Morgan James Publishing into one of the most respected modern publishers today but re-inventing how publishing is done.Since he's worked with so many authors, you know I had to also ask him which books are selling right now, and how authors are able to best market their books for the long term.

In this episode we talk with Morgan James Publishing CEO David Hancock about the release of his new book, Performance Driven Giving.Who better to learn from about publishing a book than the CEO of a modern publishing company.

The next guest is one of my all time favorite curious minds. A huge shoutout to Anna David for the introduction. I came across Rob's Write Useful Books book and it was the first time I fully understood the point, reason for, and ideal goals for someone who wants to market their books. The book is really about writing a useful book that sells more and more copies each year.After becoming an expert to product development, he wrote the Mom test. This book now has over 1,000 reviews, makes Rob over a hundred thousands is mostly passive income a year  is taught at Harvard, MIT, and UCL.After learning what it takes to write a book that sells more and more every year, he wrote Write Useful Books, which I’ve been recommending to everyone who wants to write teaching non-fiction.In this episode we talk about how an author can write a book that sells itself so you can stop marketing it.Get the book here.

We had rob back on to talk about how he marketed Write Useful Books and how it’s going behind the scenes.Get the book here

Chad released Powerful Questions in 2017 with the late Will Wise. Since then, it’s sold 10s of thousands of copies, has close to 500 reviews on Amazon, and Chads even gone on to turn the book into a card game.I wanted to learn from chad about how we so successfully launched his book, and what he’s doing to keep it selling so well.Welcome back Chad LittlefieldThe BookThe Website

Ever have a conversation with someone, and you’re left feeling like there’s something very very different about the person you were just talking to?They somehow talked to your soul. It was refreshing, maybe even inspiring.So many people proclaim to “hate small talk” but what does it actually been to do the contrary.How can you create moments throughout your day where you actually connect with the people around you.Ask Powerful questions is the book that teaches you how to have meaningful conversations.Meaningful conversations with your colleagues, prospects, family, friends, and the grocery store check out man.Chad Littlefireld wrote the book with the late great will wise. He’s a TedX speaker, founder and CEO of We & Me inc, and has consulted with companies from JetBlue to Starbucks.It’s my pleasure to introduce the thoughtful Chad Littlefield.The BookThe Website

I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books?And that’s why I have the privilege of welcoming Perry Marshall back to the show.

The 80/20 principal (or Pareto Principle as it’s also known by) is the idea that 80%  of consequences come from 20% of the causes. This can be applied to  the effort you apply to something, or the fact that the top 20% of the population has 80% of the wealth.Perry Marshall is the guy that applied this concept to business. Essentially, 80% of your revenue comes from 20% of your products. Or 80% of your leads come from 20% of your marketing efforts. In his famous book, 80/20 sales and marketing, he lays out the entrepreneurs guide to sanity. All jokes aside, his whole point is, focus on what really brings in the bacon, spend less time stressed and engaging in random activities.Here’s Perry Marshall to talk about 80/20 sales and marketing.

Brendan Kane is back on to talk with us about how he leveraged social media to get his book deal and then sell hundreds of thousands of copies of his books.

Odds are you’ve seen at least 1 piece of content, whether on FB, Instagram, LinkedIn, or Tik Tok that this next guest has created. That’s because Brendan Kane and his team have racked up an impressive 60 billion views and 100+ million followers for the content they have worked on.Basically, if social media was a science, Brendan Kane would be the lead scientist. He helped Taylor Swift rebrand her digital experience for fans, his list of clients include Rihanna, MTV, the NHL and many more impressive names.He’s also the author of Bestselling book One Million Followers and his most recent bestselling book, Hook Point.Today, he’s here to walk us through what his author journey has looked like from no name entrepreneur, to world famous author.

The Big Leap sells more copies every year and so I wanted to learn from Gay about how to write a book that does just that, along with diving deeper into his author career.In this episode, where we have Gay back on the show, we dive into the author career of one of the greats, along with the marketing that helped get him there. 

Last November in particular...I crashed and burned from working 80+ weeks for 6 months straight on getting my business off the ground. A friend of mine, Dave Chesson, recommended to me Gays book a month or so earlier.  Working through my burnout, having an employee completely ghost me, and needing to drive a dog across the country, it was no coincidence that when a flight I was on, headed back home to San Diego, ran out of fuel and had to make an emergency landing (on top of everything else going on) - I had his book to keep me calm. The Big Leap, happened to be in my backpack that day as I went from one anxiety attack to the next. We touched down in Ontario, just east of LA to refuel before heading onto San Diego. All the ground crew had cleared for the night and so there was no-one to meet the plane. We were trapped for hours, out of water, and filled with sweaty passengers now beginning to freak out. For brief moments here and there I began to see glimpses of breaking open the Exit door just to find a brea

Oh my god you must meet today's guest, Qat Wanders. She’s one of my all time favorite people, bestselling fiction and non fiction author of over 80 books, 7 figure business owner, and used to work in the circus. Yes, you heard that right.We were introduced a while back by a fellow connection but nothing came of it. I was listening to one of my favorite shows, The Self Publishing School Podcast with Chandler Bolt and she was a guest. I was like, that name sounds familiar, I had no idea that’s who I was talking to…she’s amazing…I must talk to her.So I reached back out and this time it resulted in a longer conversation.In this episode we go deep into the world of editing and clear up what different types of editing mean, how she goes about picking her genres to write in, and we also get incredibly vulnerable and talk about the entrepreneurial burnout she experienced which I personally resonated so much with since my burnout last November and how’s she’s moving forward in life professionally and personally.

Joanna Penn and Indie publishing go together like sunshine and solar panels. If you can’t tell, I just made that up. Joanna Penn was early to the indie publishing game and has benefited greatly from the early belief that it was the future. She has over 30 books in multiple pen names both fiction and nonfiction, runs the highly adored TheCreativePenn.com blog, and has possibly the longest running podcast on indie publishing with over a million downloads, The Creative Penn Podcast.Obviously Joanna is an incredibly popular author but it’s also been a dream of mine to interview Joanna ever since I got into the world of publishing and so you’ll be able to tell that I’m just giddy with excitement throughout our interview.In this episode we really get into the nuts and bolts of her author career.

If there’s one thing you should know by now, it’s that everyone we have on here is a master marketer or has one of their team. Joanna is a master marketer so in this episode we go deep into the nuts and bolts of the marketing that’s allowed her to make a full time living from writing.

It wouldn’t look too great if a book about marketing didn’t sell well. Luckily that’s not the case here with hundreds of thousands of copies sold and over 5000 reviews on Amazon, Allan Dib wrote a book which continues to sell better and better years after it’s launch.I want to know why that is and what Allan Dib is currently doing to keep momentum going for the One Page Marketing Plan. In this episode, Allan walks us through the marketing plan for his book, The One Page Marketing Plan.

The One Page marketing plan has a global following. The book has over 5,000 reviews on Amazon and is still a bestseller, years on from its launch. Allan Dib makes marketing palatable for the average business owner who has a great product or service but no idea how to get it to market. Like Allan says, it’s not a revolution in marketing but it is a revolution in marketing implementation because as I’m sure most of you know, spontaneous marketing activities don’t work. Allan also talks about the need to systematize your marketing which to me is the biggest takeaway from the book and something I’m actually right now working on to implement in my business.Let’s jump into the One Page Marketing Plan with Allan Dib.

Daniel Pink is one of the biggest authors we’ve had on this show. I'm incredibly grateful for his willing ness to come on and share his wisdom but one of the great parts of interviewing an author about their book is also to interview them about how they became the NYT bestselling author they are today. I wanted a blueprint from Daniel on how any one of us with a desire for a greater impact in this life can work towards an author career like his. Lets dive into the marketing side of books with Daniel Pink.

I’ve been following this next guest for almost a decade. From his book When, to his most well known book, Drive, Daniel Pink constantly takes complex topics, performs a ton of research on the topic, and then distills it into a framework that we then get to use to make our lives better. He’s done this with selling, our internal timing system, our drive, and now he’s done this with regret.In this episode we dive deep into regret, the topic of this latest book, the power of regret, with 5X NYT bestselling author Daniel Pink.I make most decisions in life based around what I’m going to regret on my deathbed the most. It’s easy to think you know what you’ll regret the most but based on his research, Pink gets into the 4 most common regrets which I’ve already started to use on a daily basis to figure out what to do and what not to do.Let’s get into it with Daniel Pink.

Marie Kondo, Eckhart Tolle, Deepak Chopra, Jack Canfield.These are just a few of the names of which today’s guest has represented as a literary agent. He has personally placed more than 5000 titles with dozens of publishers. He’s also the founder of Waterside Productions Inc. which stemmed from his great grandfathers publishing business - founded during the great depression printing study guides for the DMV. Echkart Tolle is one of my favorite authors and so I wanted to hear about the behind the scenes on how he became what he is today. I also wanted to learn more about what happens behind the scenes in the traditional publishing world from someone who’s been in the industry for decades. We also end our chat talking about BIll's next adventure, NFTs.