Brands That Book With Davey Jones

Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.We chat about why content marketing is so effective, common mistakes we see people make, and what businesses can do to get the most out of their content marketing efforts. We then review why lead generation is pivotal to the health of any business.If you haven’t listened to our episode on lead generation (episode 173), you’ll want to check that one out as well.As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode.Episode sponsor: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastrAnd can I ask a favor? If you enjoy the Brands tha

Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you're the CMO of your business.See more at https://daveyandkrista.com/create-cmo-marketing-plan/SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastrFind it Quickly (in the Episode):0:00 Intro5:22 How to create a marketing plan like a CMO5:44 Some people have no problem creating content5:56 Some people struggle with the overall vision of implementing the content7:18 Just get started creating content8:14 Your business will grow and evolve as should your content8:48 Create a marketing plan in 3 steps9:25 Step #1 Vision and content planning9:41 Map out the customer journey in a timeline format12:15 Create your customer avatar16:25 What action do you want people to take?17:06 Step #2 Implementation and

We've either created or reviewed HUNDREDS of freebie lead generation offers, and we've identified four characteristics of a high converting lead generation offer. Nailing these  four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails.How much do you enjoy sending cold emails or DMs to find clients or customers? If you’re like 99% of business owners, that answer is none.However, you have to connect with potential clients somehow if you want your business to thrive.Enter lead generation.See more at https://daveyandkrista.com/lead-generation-formula/SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastrFind it quickly...0:00 Intro5:57 What is lead generation?6:22 The FREE lead gen resources that we have available (see below).8:20 What is a lead?9:20 What is a marketing lead?11:31 Why is lead gene

Want to get more done in less time? Before I say anything else, hear me when I say this:I don’t think life is about being as productive as you can.The goal of a productivity hack isn’t to help you produce an endless amount of work. It’s to help you get your work done easily and efficiently. In doing so, you have more time for the other important things in your life— your family and friends, hobbies, and health.Our latest podcast episode dives into many of the productivity hacks that work in our home and business. We elaborated on several of them in the corresponding blog post / show notes and added other practices that can help you have more time for the things that matter.Use my special link zen.ai/daveyandkrista and the code "daveyandkrista" to save 30% off your first three months of Zencastr professional. #madeonzencastrFind it Quickly Here (in the podcast):0:00 Intro5:25 Morning and evening routine7:01 End the work day transition10:57 Identify one goal for the month13:37 Block Scheduling15:32 Priorit

Find It Quickly (in the episode): 0:00 Intro 2:45 Pursue Whole clients 3:30 Transitioning your professional life to focus on your personal life 6:25 Key differences and common themes among clients 7:00 Common theme is for clients ability to say no 10:01 Leaders fear disappointing other people so they say yes 12:30 For every yes, you're saying no to something else 14:41 How do you set yourself up to say yes in a healthy way? 16:52 When you say yes, without follow through, you are breaking trust 20:00 Relationships are repaired by closing doors and making amends 21:35: 2 types of responses for repairing after breaking trust 24:40 How do you move from saying yes to saying no? 25:24 Define who is in your inner circle 26:06 Delay gratification 28:28 Hold onto your values 36:51 Resource for defining your values and saying no in your email For show notes and resources go to: https://daveyandkrista.com/the-most-important-skill-for-high-performers/

Find It Quickly Here (in the episode): 0:00 Intro 1:55 How to organize planning for summer 4:50 How Greenhouse Coaching started 8:00 From engineering to the next phase 10:43 How did you start the business after corporate work 12:58 People want to help you 13:27 LinkedIn vs Facebook 15:40 Obstacles faced to necessitate coaching 16:40 Growth Hacks specific for businesses 19:20 Greenhouse method 21:15 Trello System - weekly planning rhythm 22:45 3 steps that actually matter 22:58 #1: Weekly recurring block 26:15 #2: What to do during the time block 34:34 #3: Deep work block 37:35 Why coaching is so effective 42:04 Quarterly revisit business and goals 43:25 Macro vs micro-thinking For shownotes and other resources: https://daveyandkrista.com/focus-what-matters-business/

Find it Quickly Here (In the Episode): 0:00 Intro 2:30 Website consultations 3:15 What your website can do vs what you need it to do 4:34 5 things local businesses should focus on when it comes to your website 5:16 Revisit Google Business Listing 7:40 Get reviews 10:02 Website structure 12:39 Website designer to help organize content 14:36 Page Structure 15:34 Give your page an optimized title 20:27 Local PR 22:36 Google Ads 23:07 Create content on a weekly basis Show notes and other resources: https://daveyandkrista.com/local-businesses-seo/

Find it Quickly (In the Episode): 0:00 Intro 3:06 User generated content intro 3:45 Content based marketing vs curated ad marketing 4:07 Memes 5:06 User generated content is content created by your customers or clients 8:53 User generated content builds trust 9:19 Types of user generated content 13:45 How to source user generated content 19:43 Directions to make a specific request Show notes and additional resources: https://daveyandkrista.com/guide-to-user-generated-content/

We got early access to the new tool, and we've already created a demo sales page. It took Krista less than an hour to get the page up-and-running using Flodesk Checkouts (note: the page is only a demo—Designer Touch Sessions are currently closed, but you can join the waitlist here.). Find it Quickly (in the episode): 0:00 Intro 4:17 Flodesk in Portugal, Paris, Germany, Lisbon, etc 6:00 Remote-first benefits 9:00 August in Europe 11:10 Flodesk Checkouts 11:37 Flodesk was created for small businesses 13:45 Break in flow to third-party website 15:18 Emails are the best converting sales channel 15:50 Launch a business without a website using Flodesk 17:21 Flodesk designs beautiful email templates 17:54 Many problems lie behind the work for launching a website 18:20 Flodesk checkouts is in early Alpha access stage 18:45 Releasing in Beta on September 13 19:19 Tips for making it effective 19:49 Flodesk provides bumpers 22:10 Success of Flodesk 22:52 Viral loop to create more Flodesk users 23:20 Customer-first appr

Google announced a major update to its algorithm that will hopefully help people "see more original, helpful content written by people, for people, in search results." Podcast Version - Find It Quickly 0:00 Intro 2:32 Google's helpful content update 2:37 Biggest update since Google's Penguin Update 3:45 Google's panda Update 3:53 Google's interstitial (pop-up) Update 4:56 Have you been affected by the updates? 5:08 Organic search 5:20 Google Analytics or search console 5:54 Google's helpful content update: focusing on people-first content 8:09 Jasper.ai 8:48 G2 10:06 Google wants to focus on people-first content 13:23 Remove content that isn't people-first content 13:57 This will be a site wide update, not just pages 14:36 How can you check for red flags on your website? 15:25 Won't know ramifications until after the fact 17:18 Action Step: Add our site to Google analytics or verify with google search console 17:40 Action Step: Consider removing "grey or black hat" strategies from your site 17:55 Action Ste

Find it Quickly Here (In the Episode): 0:00 Intro 1:21 Hiring to build a team, applying for a job within DK or Till or a job in general 3:30 Key traits we look for when hiring 3:54 Trait: Dependability and Trustworthiness 4:15 Trait: Proficiency 4:24 Trait: Teachable 4:50 Trait: Good fit for team, their lives 7:03 What we care about when hiring 7:12 Email etiquette 8:55 Does their personality fit with the job? - job dependent for some positions 9:33 Familiarity with the company, understand values, ideal clients, etc 11:14 Social media, reflects your personality 12:55 Proficiency - teachable, show your work in a portfolio, experience, resume 13:13 Tailor your portfolio or resume - job dependent 16:53 Know your values as a business owner when hiring, design application process around that 17:53 What we don't value when hiring 18:18 Where you went to college, GPA, major 22:22 Long, detailed resumes Show notes and additional resources https://daveyandkrista.com/episode-165-5-things-we-care-about-when-hiring/

Find it Quickly (In the Episode): 2:50 - Transition to Minimalist movement on websites 4:00 - Focus on simplicity, prioritize performance 4:44 - Purpose of a marketing website 5:48 - Why you shouldn't overcomplicate your website 6:00 - Should you sign contracts on your website? 9:16 - Why mass emails from your website are a bad idea 11:51 - Transactional Emails 12:48 - Should your website Host PDFs or big deliverable files? 14:05 - Can your website host galleries? 15:17 - Best platforms for gallery hosting 16:27 - How to embed videos on your website 17:29 - If you find a dedicated solution that handles the heavy lifting, go with that 18:29 - What your website should focus on Show notes and additional resources https://daveyandkrista.com/websites-should-not-do/

"If want better conversion rates during your launch, you can't only focus on lead gen. You also have to qualify those leads. And that's why getting new leads to take an additional action like joining a Facebook group or watching a free video is so important before you ever put an offer in front of them." Find it quickly: 0:00 - Intro 3:32 - What we would do before we launch a product 6:25 - Step 1: Generate Leads (instead of asking for a purchase, you ask for an email) 7:44 - How much lead gen do I need to do before actually launching a course? 9:20 - Do I need more leads for a high ticket item? 9:50 - What is a typical conversion rate for an email list? 10:51 - What if I've built trust but haven't launched yet? 13:11 - Step 2: Engage your leads 14:09 - Best ways to engage your audience 16:20 - Using Mighty Networks to qualify leads + sell 17:17 - Step 3: Beta Launch + gather testimonials 20:35 - How to avoid cannibalizing your sales 21:45 - Pre-sell to our list (at a discount) 23:10 - Are live we

Find it quickly: 0:00 - Intro + the stress of moving 6:15 - What to do when interruptions happen in life 8:00 - Accepting the limitations of time 9:15 - What to do when it feels like life is preventing you from reaching your goals 10:15 - How to be more efficient if you don't have kids yet 13:11 - What they regret about their pre-kid life 14:05 - A+J's daily routine and priorities 16:45 - The importance of a strong marriage 17:45 - How to structure your day around your priorities 21:00 - Defining your legacy 23:00 - How to set boundaries to avoid regrets 26:00 - A+J's morning routine 29:15 - How to stay productive during the workday (make every minute count) 33:10 - Managing kids' expectations about work 34:00 - What is the bottom line impact of limiting your work time 34:55 - Batching tasks and the truth about multi-tasking 38:00 - Focusing on needle-moving tasks 40:00 - How to incorporate new habits 42:00 - Establishing a smooth bedtime routine 46:05 - Why the bedtime routine with kids matt

"Everyone is trying to make a living and so they over-exaggerate the power of what they do. Not everything can be a magic bullet that makes you an overnight 7-figure business. Marketing is more like investing. If you put all of your eggs in one basket and there is problem (privacy laws, algorithm shift, etc) you're going to slow your exposure. But when you spread your content across channels, if things slow down in one area, the other areas can hold them up." - Dr Tiffany Eurich If you are doing something the same way you were doing it five or six years ago, chances are there's a better way to be doing it now." - Dr Tiffany Eurich Find it quickly: 0:00 - Intros 6:49 - Becca's marketing strategy (content) 8:10 - How to come up with topics for content 10:01 - Choosing your channels 12:00 - Turning a podcast into a blog post 13:05 - How PR fits into content strategy 16:32 - How to splinter content 18:32 - How long does it take to see traction. When to hire a PR person. 22:00 - How to stay in the know a

So earlier this summer, we started offering Designers Touch Sessions. If you've ever seen a woman walk over to her husband and adjust his tie a little bit so it sits a little bit straighter or watched the maid of honor fluff a bride’s dress just before she walks down the aisle so it lays perfectly while she walks, that's what these sessions are designed to do. Basically, these are 90 minute sessions where our team jumps into a website and gets it to the next level. As our team was working on these site cleanups, we noticed a few common design "mistakes" on many of the sites. We use mistakes in quotes because while these elements aren't necessarily awful, they could inadvertently make it more difficult for visitors to buy/book/decide to work with you. So just what are these mistakes and how can you fix them? In June, we released a few spots and they sold out QUICKLY. We'll likely open up a few more spots again soon. Learn more about DT Sessions + grab a waitlist spot: https://daveyandkrista.com/design

About a year ago, we had a little too much in common with a 24-hour dinner. Not in the way of aging fluorescent lighting or the smell of greasy french fries—but if you walked into our house any time before 5pm, it's likely that there was a pot of coffee on. 4am wake up? Time for a coffee. 10am mid morning slump? _Don't mind if I do. _ 2pm post-lunch debate: nap or coffee? _How much is too much? _ And on really exhausting days, Davey was known to mix a little pre-workout in. If you're keeping track, that's a LOT of caffeine. Thankfully, these days we've found a few alternate ways to stay organized, energized and focused throughout the day. Not only do the methods we're about to discuss help us stay focused on summer days when the pool is calling our names, but they also help us avoid burnout. Find it quickly: 4:17 - Krista's Organization tips (TeuxDeux) 8:15 - Block Scheduling 11:41 - Cutting out coffee 14:01 - Carnivore Diet 17:40 - Exercise, Learn Something New, Do Something Fun 18:15 - Stay Hydr

Find it Quickly 2:09: What is Refined Elevation? 2:29: How can you style business owners? 8:09 What does a brand stylist do? 09:43 What challenges have you faced? 12:51 What aspects can you help people convey with your style? 14:53: How much do you think an outfit affects your client? 17:02 What are a few practical ways to elevate my brand? 24:01 What if my personal values aren’t the values of my ideal client? 25:05 How can I find more about your services? View the show notes at https://daveyandkrista.com/btb-episode-158-how-style-can-level-up-your-brand-refined-elevation/

Affiliate and reward programs can be an effective way to increase traffic to your website with hopes of increasing revenue. In this episode we will explain the differences between an affiliate, reward and referral program and the best features to look for when starting your program. Find it quickly; 3:20 - What is an affiliate program? 3:50 - What is a reward and referral program? 7:56 - What platform should I use? 8:50 - Should I change platforms in the future? 10:22 - What features should I look for in a program? 12:45 - What incentives should I offer my affiliates? 18:28 - How do I share my affiliate program?

An effective membership program requires several key elements. From choosing the right membership platform to creating a seamless checkout, this episode will explain a few membership must haves for your business. Find it quickly 4:20 What membership platform is right for me? 9:25 How do I keep members? 14:05 What are the best ways to communicate with my members? 20:23 How do I create a seamless member checkout?