Brands That Book With Davey Jones

Hey friends, a few quick announcements: Our Spring into Summer Sale is happening in the shop right now, this week only. And it includes our brand new line of full Showit and WordPress website designs, add-on pages, and guides that you can customize in Canva. But you’ll be able to save on anything in the shop this week from a new website design to semi-custom brand or add-on page like a pricing page. All of our designs come with step-by-step tutorials teaching you how to customize and set things up. If you want a website that does the hard work for you while you’re enjoying the beach or the pool or just otherwise enjoying summertime, be sure to check out the new website designs over at daveyandkrista.com We are coming up on our 200th podcast episode and are in the process of making a few changes. We want to hear from you about what you’d like to hear on the podcast—whether that be guest or content recommendations, an idea for new segments like Q&As, live episodes—let us know your ideas by DMing us on Ins

Relationships and content are key when it comes to running a successful business and if you've listened to this podcast, it's something you've heard us say many times before. In today's episode, we're discussing the relationship side of that equation.Megan Gillikin of The Planner's Vault, joins me to discuss how you can make building relationships your business's superpower. We discuss the importance of building relationships, and how it turned around her business, the impact relationships can have on business, and practical tips for building strong relationships.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/building-relationships-business-superpower-btb-194/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

We've been taking a hard look these past few months at how we share content, especially across social media. Basically, we weren't thrilled with the amount of engagement and started to experiment with a few different strategies to increase engagement. And some of those experiments would make for an interesting, if not comical, podcast episode, at some point.Today's episode, however, focuses on one simple way that we were able to get more engagement on social media while also increasing the amount of referral traffic from our social channels to our website. This episode is all about writing effective hooks. It's one of those simple tweaks that can make a big difference.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/write-marketing-hook And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Whether you're a marketer, a business owner, or a content creator, persuasive copywriting is key to standing out and compelling readers to take action. On the latest episode of the Brands that Book podcast and in this blog post, we explore 11 proven copywriting tips that will help you make your copy more persuasive and effective in driving your desired conversion.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Copywriter Sarah Klongerbo joins me on the podcast today, to discuss why bad grammar is costing you business and what you can do to easily fix it. I give Sarah a lengthy intro in the episode so I'll spare you that here but suffice it to say that Sarah is someone that I highly trust. One thing I really appreciate about this episode is that Sarah did a ton of research so that people can understand the tangible benefits of paying a little closer attention to their copy. As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Working with a spouse can be a huge blessing. There’s freedom and flexibility, and it’s often fun working together. Krista and I have really enjoyed being able to say yes to adventures that we wouldn’t have been able to go on when we were working our 9-5s. But it can also be challenging.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business owner that the current economic climate has been hurting their business. If you feel that way too, don't worry,  you're not alone. We're heard from many business owners of the last few months that things have been a struggle.The question went something like, "How can I increase my bookings in a recession?"So this episode is all about tips for running your business during a recession. And even if you're not feeling the squeeze of the current economic conditions, we hope that this episode helps prepare your business for maybe a harder season down the road, should you ever experience one.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

"Action creates clarity. The more action you take the clearer things become. If you take anything out of our time together, I want you to take that sentiment with you. Action creates clarity."Today's guest is Candice Coppola, a business coach who helps wedding pros build profitable and recognized businesses. Today's discussion is different from many discussions you've heard on this podcast. We're talking about showing up in your business and not giving into the temptation to hide.We have sort of a mindset theme going on in the podcast this year in 2023. This episode was inspired by a recent Instagram reel that Candice posted that got a ton of engagement. It seemed like the theme of showing up really resonated with a lot of people, which led to the next practical question, how? That's what we dive into in today's episode.Also, I recently recorded an episode for Candice's podcast which I believe will be released around the same time this episode airs, so be sure to check that out. It's been one of my favorite c

Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, "Where would we recommend someone get started with marketing their services?" In today's episode we're answering a bunch of followup questions that we received from part 1.Admittedly, I thought we were going to fly through these questions but then we got chatting and we spent a little bit more time on each question that we had initially envisioned. So if you're looking for an answer to a specific question, be sure to check out the timestamps in the show notes. And if you have a question, send it to us, seriously. We always try to get back to people who write us in some form. That might be just sending along some resources we think might be helpful, or who knows, maybe we'll record an entire episode devoted to the question, but we love answering listener questions.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkri

Today's guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I've been skeptical of mindset coaching, but in the past few years I've come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the difference when it comes to changes or getting to that next level.I appreciated this conversation with Brad because he has so much actionable advice for changing the way you think and overcoming limiting beliefs so that you can get to where you want to go. Even if you're a bit skeptical, I encourage you to put those feelings aside and give it a listen. Also, Brad has a 5 day mindset challenge, it's free. It's starting soon and it's called, The Success Accelerator. It's 5 days of short, simple mindset challenges so that you can quickly get to the next level.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you e

Krista joins me for today's episode to discuss a question we recently received from a listener. In summary it was something like, "where should somewhere start with marketing their service based business?" And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business—it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.We love answering subscriber questions so if you have something you want us to cover in a future episode, send us an email at support@daveyandkrista.com to let us know.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today's guest is copywriter, Jessica Jordana, and she's here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Today's guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you've been listening to the podcast the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In today's episode I'm sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

In today's episode I'm sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we're targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

You've probably seen it in the news...You've probably seen the ads for related products...Who knows—you may already use tools that utilize artificial intelligency (AI) technology...... but ChatGPT and other artificial intelligence tools have been making headlines.Today we’re explaining what these tools are—specifically providing a brief overview of ChatGPT—why they matter, how businesses should respond, and what we think this means going forward.Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/daveyandkrista and try Basecamp for free. No credit card required and cancel anytime.As always, links and resources can be found in the show notes. Check ‘em out at https://daveyandkrista.com/ And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.Have questions about AI? Send us a DM. We're planning on recording another episode shortly on

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year.We start the conversation, however, discussing her time away from her business from mid 2019-mid 2020. The short version of the story is that after her biggest launch ever in 2019, she walked away from her business with the intention of not returning. We talk about that season, her experience being away from her business and what she learned from it. This was one of my favorite conversations of 2022, largely because of the first half of our conversation. So if you have the time, I highly encourage you to listen to the entire episode because there’s just so much good stuff to be found in what Shanna shares around her experience closing up shop.But, if you are here for the financial stuff, I’ll put a timestamp in the episode description so you know where to jump. Shanna’s content is top-notch, I took a full page of notes just based the financi

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.She actually shares a bit about how she sends dynamic content to email subscribers using liquid coding based on a survey she has people complete. Since she showed me this, I’ve implemented it in one of our email sequences. My plan is to record a video demonstrating how to do this and drop it in the show notes.Abbi shares a bit of her story with us, and there’s a lot we can learn from it. Especially if you’re just starting out, you won’t want to skip the beginning of the episode. Then we dive into email marketing and email sequences.As always, be sure to check out the show notes at daveyandkrista.

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven't listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.In today’s episode we benefit not only from her expertise as a copywriter, but also as a business owner. We cover a range of topics from the importance of emotional hooks to her best tips for writing headlines and what she thinks is coming in the next year. We also get to hear about a fascinating email project she’s been working on.And, we just get to catch up.As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode.And can I ask a favor? If you enjoy the Brands

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting (more on that in a minute).We discuss an activity that will help kick things off and set the tone for the meeting that analyzes both the revenue driving activities of the business and how the team feels about those activities. Then we jump into an overview of how we examine our finances. We don’t go into great detail because I’m releasing an episode in a few weeks with financial expert Shanna Skidmore who helps us explore this. And we end by discussing some of the marketing related efforts that we’re going to take another look at.We have a few goals during these sorts of meetings. One is efficiency. And by that, I mean we want to figure out how we can do more with less—which ulti