Brands That Book With Davey Jones
Episode 163: How to Launch a Course in 2023
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:45:29
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Sinopsis
"If want better conversion rates during your launch, you can't only focus on lead gen. You also have to qualify those leads. And that's why getting new leads to take an additional action like joining a Facebook group or watching a free video is so important before you ever put an offer in front of them." Find it quickly: 0:00 - Intro 3:32 - What we would do before we launch a product 6:25 - Step 1: Generate Leads (instead of asking for a purchase, you ask for an email) 7:44 - How much lead gen do I need to do before actually launching a course? 9:20 - Do I need more leads for a high ticket item? 9:50 - What is a typical conversion rate for an email list? 10:51 - What if I've built trust but haven't launched yet? 13:11 - Step 2: Engage your leads 14:09 - Best ways to engage your audience 16:20 - Using Mighty Networks to qualify leads + sell 17:17 - Step 3: Beta Launch + gather testimonials 20:35 - How to avoid cannibalizing your sales 21:45 - Pre-sell to our list (at a discount) 23:10 - Are live we