Inner Sircle

On this episode, I am advocating for Lifestyle Photoshoots as part of your content mix. You can have an agency like Sircle, an internal creator, and/or even a freelancer for monthly micro-content that doesn't even know need to show real people enjoying the products, but you ALSO need to have some plan to solve for some product in use content, to paint that picture too. I think it needs to be at least 1x per year and at most 1x per quarter.