Inner Sircle

On this episode, I talk about surprise and delights for customers, influencers, partners, etc. during the holiday season and what they are a good idea. A call, email, or note can suffice, but some sort of holiday gift just for them is a really smart way to show them you care and get some love in return. 

On this episode, I wonder if perhaps there is a strategic play with so many CPG and Beverage brands going out of business?

On this episode, I talk about going deep on three social networks rather than wide on many!

On this episode, I am advocating for TikTok Spark Ads

On this episode, I offer my POV on social networks right now

On this episode, I offer my POV On how to think about creative for social media right now. On a weekly basis I hear: 1- Some brands want all stylized studio content 2- Some brands want all UGC/PGC real-user content 3- Some want only video because video gets consumed more 4- Some only want videos and photos, but no graphics The truth is that it is never so binary. You need all of these asset styles in your arsenal AND you need a social media (agency/stack/internal) manager, that knows what they are talking about and isn't a one-trick pony. My advice: 1- Stay away from content-only shops that create visuals (sizzle) but lack depth and strategy (steak). Ask them to explain their social strategy, execution, usage cases, etc., and see if they have smart answers. = CREATIVE ALSO NEEDS SOCIAL MEDIA CHOPS! 2- Stay away from the jack-of-all-trades master of none agencies. Don't have your branding and creative firm (big idea/macro) get in the weeds on your day-to-day social media and community management (in the tren

On this episode, I encourage brands to do a competition review!

On this episode, I encourage brands to take the time to review their digital touchpoints.

On this episode, I recommend that brands dont buy or deploy TikTok based on content quantity of post count. It is much more holistic than that and it is more about who is running point and driving the ship and do they have artistic freedom to experiment freely.

Quick POV on two new Instagram updates. I reference this 

On this episode, I offer a quick POV on the shakeup at Twitter. I reference: Twitter changes Musk plans to implement: Roll out new subscription options Reduce app’s reliance on ads Make significant headcount reductions Consider bringing back Vine to directly compete with TikTok Push for free speech (which means a lot of highly controversial, anti-Semitic, hate speech, which isn’t against the law, but is currently against most platform policies, could soon be allowed in the app) Allow users to choose their own Twitter experience through open source Undo permanent bans of controversial figures, including former President Donald Trump Sircle stance: ADS: Brands who are interested in running ads on Twitter may want to rethink advertising there, as Musk’s updates to Twitter’s policies might explicitly allow ads to run alongside toxic content such as hate speech, pornography or misinformation. VERIFICATION: The blue check used to be the way to verify people are who they say they are and also conv

On this episode, I am advocating for YouTube Shorts (trial and experimentation)  I talk about this post on LinkedIn and here is the copy: Are you experimenting with YouTube Shorts? It is another platform providing organic reach to those willing to dive in head first, and you know I am always a buyer of that. Like any other platform, there is no definite playbook on what works and what doesn't, and there are going to be winners and even more losers (meaning very few views), which is part of the process...expect both. My advice? Don't be discouraged and stay the course! If you look at the Sircle Media channel and then sort by "popular" we have had a bunch that were north of 3000 organic views and we haven't even been at it that long. I also like that some of these videos, captured in our day-to-day work, have popped off here, whereas we have found them to be total duds on TikTok. That is encouraging for sure. You should be experimenting with native videos, repurposed TikToks/Reels, some with audio from t

On this episode, I encourage brands to really think before they determine if a certain type of content "works" for your brand. It should NOT be measured on organic performance (at least on Meta)

On this episode,  I am advocating that brands do more what and why thinking before deciding on how they will deploy their content.

On this episode, I encourage brands to not silo their social media activities. Think holistically and glean more value. I reference this LinkedIn post.

On this episode, I talk about how LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement. I reference this article. 

On this episode, I serve up a hack for finding local, strategic talent to help your social media stack. 

On this episode I talk about gow Followers, Likes AND Comments dont really matter.  I go deeper on this post that I put on LinkedIn recently 

On this episode, I talk about how Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators. I reference this article. 

On this episode, I talk about how TikTok Adds Photo Mode for Still Images, Longer Video Captions, and I reference this article.