Inner Sircle

On this episode, I talk about arming your social media manager with surprise and delight codes for customers and fans. Great tactical approach all year, but especially during holiday season. 

New! Instagram Stories Link Stickers Are Now Available to Everyone Reference this article

On this episode, I talk about some noteworthy Instagram updates. Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships Instagram’s testing a new ‘Partnerships’ messaging folder within Instagram DMs, which will be a dedicated space to keep track of sponsored content opportunities and communications. Instagram’s also trying out a new digital storefront option for creators that are taking part in its affiliate program, providing another way for individual creators to promote sponsored products to their audience. Creators will now essentially be able to create their own shops of products that they endorse, providing more exposure potential for brands, and more revenue share options for creators Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week The process, which will facilitate the posting of photos and videos of less than one minute in length, will not include Stories or Reels upl

On this episode, I am advocating for Iconosquare (The "Advanced" tier if possible) especially compared to Spout Social: Reasons: 1. Iconosquare links directly out to the post on Instagram. The integration from app to profile is just way more seamless 2. It shows reach and impressions (Sprout Social only shows impressions) 3. Iconosquare in general is way more user-friendly. The data is transparent and easy to find. On Sprout Social, they like to only include paid data on paid reports and doesn't always paint a full picture so when we build reports I have to check in multiple places + on the IG app to make sure I'm pulling data consistently across all posts and platforms 4- I know we don't sweat followers, but it is also way easier to understand the correlation between content and follower growth on Iconosquare, so for clients where that's a KPI it's seriously better. Helpful reference: https://www.g2.com/compare/iconosquare-vs-sprout-social Iconosquare is a much simpler platform all in - Sprout Social gathers

On this episode, I talk about 26 Predictions for Social Media Marketing in 2022. I don't go deep into all of them, but you can find them all in this article from socialmediatoday.com.  What I do highlight is the idea of reading, digesting, and processing it all AND specifically thinking about LIVE and E-commerce elements that can augment your social media strategy. 

On this episode, I go on another RANT about Instagram Followers. They are not relevant, especially if your goals are awareness and new eyeballs for your brand and products. Stop miring over the wrong data points and start playing more offense. 

On this episode, I talk about: Hashtags Update Follow Up (And a call to arms to always be experimenting)

On this episode, I talk about finding your brand's personality (it exists, you just need to articulate and then document it) and then putting it out there.

On this episode, I do a little rant on not micromanaging and overthinking micro-content

Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format. I reference this article.

POV on buying TikTok Followers I reference this article: 3 reasons NOT to buy TikTok followers 1. They’ll ruin your engagement rate and your chances of getting on the ForYou page Not only will your fake followers not give you any likes or comments (and they definitely won’t be doing any Duets), the massive discrepancy between your number of followers and your engagement will look particularly gruesome. This will imply to the TikTok algorithm that your content is probably not worthy of sharing around in the For You feed, which will hurt your opportunities for organic growth. Better to have a smaller number of real, honest-to-goodness fans who obsess over everything you do than a huge follower count who all just sit there silently. Quality over quantity! 2. They won’t last long While it’s not technically against its terms of service, TikTok does not want you to buy followers. All of the social media platforms want real people creating and interacting with real content. Bots and pay-to-play accounts are not help

On this episode, I encourage brands to not be so binary with content. Make sure you are willing AND ABLE to diversify your content! If you don't already have the different styles locked down, invest the time and funds into finding partners to help you make it happen!

On this episode, I talk about how Facebook ain't dead yet. I reference this post from LinkedIn 

POV: Facebook Reels I reference this article 

On this episode, I talk about some Do's (and a little bit about Donts) when it comes to Hashtags.  I reference this post from @creators on Instagram 

POV: Pinterest Lite. Small ball social listening and engaging. Pinterest ads

Q4 Alternative Tactics (while everyone else is focused on DTC) Retail Support Reaching out to old customers Just thinking more holistically and not so narrowly.

Allocate funds for more TikTok prospecting via paid on the platform Integrating your paid social planning: Using multiple platforms to communicate with your target audience is becoming more and more possible, and helps leverage what each platform is best for. For example, We are beginning to see more efficient top-funnel spending on emerging platforms like TikTok, with CPC's as low as 1/3 of what we normally see on Facebook and Instagram. This essentially unlocks remarketing audiences of similar sizes at only a fraction of the cost of prospecting on Facebook. The Tiktok website clicks can qualify users for deeper funnel campaign objectives on Facebook and Instagram, which is far more developed as a digital marketing platform and contains more robust offerings in terms of remarketing. KEY TAKEAWAY: Any client on TikTok should spend some dollars on ads (back end and via promote) to create more top of funnel awareness for their products. Either incremental OR taken away from Facebook

 Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)* *Great way to reuse some old content and/or take some assets that didn’t make the cut on their own, but you can bring them to life with some compelling copy that conveys the brand message. This is an old rec that I am bringing back. I think it is an easy way to: 1- Get more legs out of old content 2- Create more depth for a PFC asset 3- Drive home key marketing messages 4- Showcase personality

Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs! Sircle’s TikTok Strategy/Recommendations Community Engagement Replying to comments Interaction with viewers/consumers Participation With Social Media Trends Stay connected with what people are currently loving and doing on the platform Have no fear Consistency Follow Sircle’s calendar that reflects an ideal posting schedule customized for your brand Consistent Cover Theme Create based on Sircle’s Five TikTok Content Buckets People Focused Content Trends Product Focused Content Use Cases Retailer Support **Episodic Content (a consistent deliver of a theme or series of content) could fall into any of these buckets