Inner Sircle

On this episode, I talk about: Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions I reference this article which references this guide.

On this episode, I talk about Brand Collaborations and why I am a big buyer

On this episode, a POV: On KPIs on content and/or Instagram Feed Analytics 

Early Results with TikTok Promote A Catalina Crunch TikTok we boosted, via their new Promote feature: $100 spent 316 Clicks 2.3% CTR (amazing) $.32 CPC (^) 21,841 Impressions  The average Click-Through Rate (CTR) on Facebook Ads is 0.89% across all industries. This TikTok had a 2.3% CTR which is over 2X that of Facebook. The average CPC for Facebook Ads across all industries is $1.86 and this came in at $.32 on TikTok which is 1/5th of the cost of a Facebook click. General Takeaways: TikTok is great for targeting younger audiences The costs to reach eyeballs is lower on TikTok TikTok has many new creative options  If you base success off of KPI’s, TikTok is the clear winner if conversion tracking isn’t a deal breaker for you. Think top of funnel awareness (as most CPG brands with Retail as a primary channel should care about) more than down funnel tracking of ROAS and DTC.

Quick POV: With social media, sometimes less is more!

POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform I reference this article

Little PSA: On Boosting Content

On this episode, I talk about The Instagram Collab Feature for Posts and Reels. I reference this article that goes into further detail for reference. 

On this episode, I do a little rant about being too analytical with your organic social media efforts.

On this episode, I talk about the TikTok Content Creation Dilemma. Ideally, brands have someone on the inside who can create for them. If not I would encourage securing an intern or influencer to help. If these are not an option, then paid college ambassadors could do the trick. We recently rolled out a program to support this initiative. 

On this episode, I give a Quick POV on TikTok Ads. It is about awareness and eyeballs and not ROI and ROAS. Very important to go into it with that lens, if you are just starting out.

On this episode, I rant about how your Goals, Strategies and Tactics Need to Match Your Desired Outcome

On this episode, I go deep on how to get more value out of your influencer relationships: 1- Look for engaged influencers who speak in their own voice and engage back with their audience. 2- Look for influencers who create great content. 3- Whitelist and run ads on their accounts 4- Profile them and write long-form content on your website for them to share. 5- Get rights usages released so you can use them in ads, email, and website content. Rinse and repeat.

POV on Content: Sometimes the words come first!

On this episode, I talk about - POV: Lifestyle content and its place in your social content We tell clients we can manage all of their social content needs (including some body parts or even faces from our team, from time to time) within their retainer and handled internally at Sircle Media. When it comes to the time, effort, and costs associated with bringing in models we advise against it, for day to day needs but recognize brands need to produce some batches of those to bankroll at some sort of cadence (either 1, 2, 3, or 4X per year) depending on their budget and brand rules. 

On this episode, I share my POV: On curated content and being more open minded about sharing more of your personality as a brand

On this episode, I share our Q3 Agency Recommendations

TikTok Just Launched Spark Ads. What Does It Mean for Marketers? I reference this article. 

On this episode, I provide a little rant on memes. Brands need to let their hair down so to speak and have an appetite for getting in the game more for sure. 

On this episode, I talk about how with Instagram, you shouldn't be too narrowly focused on any one KPI. If you must pick the most important ones they should be around impressions, reach and views MORE THAN followers likes and comments