Inner Sircle

Allocate funds for more TikTok prospecting via paid on the platform Integrating your paid social planning: Using multiple platforms to communicate with your target audience is becoming more and more possible, and helps leverage what each platform is best for. For example, We are beginning to see more efficient top-funnel spending on emerging platforms like TikTok, with CPC's as low as 1/3 of what we normally see on Facebook and Instagram. This essentially unlocks remarketing audiences of similar sizes at only a fraction of the cost of prospecting on Facebook. The Tiktok website clicks can qualify users for deeper funnel campaign objectives on Facebook and Instagram, which is far more developed as a digital marketing platform and contains more robust offerings in terms of remarketing. KEY TAKEAWAY: Any client on TikTok should spend some dollars on ads (back end and via promote) to create more top of funnel awareness for their products. Either incremental OR taken away from Facebook