Inner Sircle

On this episode, I offer up a little perspective on Nik Sharma's newsletter from May 15th, 5 reasons to hire internally vs use an agency" I want to preface this by saying that agencies are 100% worth using at the right time and place. At Sharma Brands, we tell clients that we like to work with them for 6-8 months and then graduate them. A part of that off-boarding process, many times, includes helping recruit new talent to be in-house. There's no doubt that working with an agency will help build your brand, but for most people who are within the range of $10M to $500M in annual revenue, you should aspire to be in-house for your always-on marketing channels. Here is why I think paid media should be brought in-house: No one is FULLY dedicated to your account. If you work with an agency where they don't cap the number of clients they bring on, then you're essentially one of many to-dos's on their plate. The problem with this setup, especially in lower-funnel media, is that you need someone who's refreshing the a