Engage With Story

As the world is dealing with fear and uncertainty caused by this terrible virus pandemic I feel more than ever the importance of video in building authentic human relationships and communication. In this episode of the podcast we’re exploring the role that video plays in evoking human engagement, both in marketing and in communications. Nick Francis is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 44 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity

In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one coaching call that I did with one of the founding students of the Engage Video Marketing Academy - Liz Moscrop. Liz Moscrop is the founder of https://www.gearup.tv (GearUp.TV). An award winning private aviation specialist journalist Liz Moscrop attended EAA Air Venture in Wisconsin, and realised there was a much better way of storytelling. After years working for companies such as the Financial Times, The Robb Report, AIN, Arabian Aerospace and Flight Global, she had the knowledge and contacts to gather a splendid team around her.  As you’ll hear in this 1:1 coaching call Liz is considering her options around using live streaming and featuring interviews with industry leaders and she is uncertain about how to best approach this from a strategic perspective. Through the coaching call Ben works with Liz to develop a plan based around creating a series of effective ‘social engagement’ videos from remotel

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization.  An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks.  Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”.  Support this podcast

In this episode of the Engage Video Marketing Podcast, I am thrilled to share with you my interview with Jessika Phillips as we talked about the importance of establishing relationship and trust with your customer audience and how this can be beneficial for your business. Jessika is a social media strategist known for her outspoken dedication relationship marketing.  Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relating in their everyday to build relationships. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognised Agency Partner and a certified inbound partner with Hubspot.  NOW Marketing Group works with more than 100 clients across United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.

In this episode of the Engage Video Marketing Podcast I’ll be sharing tips on how to capture the attention of your audience in your video strategy and encourage higher viewer retention across your video. Support this podcast

In this episode of the Engage Video Marketing Podcast we’re exploring all about how to use personalised 1:1 video messaging for conversion, activation and advocacy with Matt Barnett from https://www.engagevideomarketing.com/bonjoro (Bonjoro).   Originally a British Industrial designer & Artist, Matt moved to Australia and started Bonjoro from a sales hack for his first business.  Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and his goal is to be the next Zappos. Support this podcast

In this episode of the Engage Video Marketing Podcast, I am excited to share with you all my interview with Erika Vieira who is a wealth of knowledge when it comes to starting, growing, and scaling a YouTube channel.  Erika Vieira is the host of the YouTube Power Hour Podcast, creator of the Zero to Influence YouTube Bootcamp, and lover of all things social media, YouTube and influencer strategy.  With 200 episodes of the YouTube Power Hour Podcast, Erika has spent hundreds of hours talking to and reverse-engineering the successes and failures of dozens of YouTubers both big and small.  Her Zero to Influence YouTube Bootcamp has helped hundreds of online influencers grow their channels, see significantly higher video views and find their unique niche. Support this podcast

In this episode of the Engage Video Marketing Podcast, it’s going to be an out of the ordinary interview with Jimmy Rose as we discuss automation and how we can use it to be more productive and grow our businesses.  Jimmy is the co-founder of Content Snare and Aktura Technology. Once an automation engineer, his new priority is to help business owners regain their lives, be more productive and get more done in less time.  Support this podcast

In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. Support this podcast

In this episode of the Engage Video Marketing Podcast, I’m sharing the Do’s and Don’ts when it comes to video marketing in 2020. Support this podcast

In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. Support this podcast

Happy new year to everyone!  This episode of the Engage Video Marketing Podcast, we will be discussing how to make videos that actually work. My guest in this episode is video marketer and speaker based in Des Moines, IA (USA) - Ryan Snaadt. He works directly with companies on marketing strategy and connecting with their customers.  Support this podcast

This episode of the Engage Video Marketing Podcast, I will bring you back one of my favorite episodes in 2019. My guest for this episode is Tim Schmoyer, where we discussed how best to use YouTube in business in today’s modern world. Here is a detailed summary on what we covered during the interview - http://engagevideomarketing.com/episode99 (EngageVideoMarketing.com/Episode99) Support this podcast

This episode of the Engage Video Marketing Podcast, I will share a replay of my interview with Brian Fanzo where we talked about marketing strategies with millennials. Here is a detailed summary on what we covered during the interview - http://engagevideomarketing.com/episode62 (EngageVideoMarketing.com/Episode62) Support this podcast

In this episode of the Engage Video Marketing Podcast, it’s all about doing big marketing for small business owners with Tim Reid. Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show, which can also be found on all Virgin Australia domestic and international flights. Support this podcast

In this episode of the Engage Video Marketing Podcast, we’re diving into a world of open captions on social media and how this can be impactful for video marketing. With a focus on creating disruptive technology & building a community focused on stewardship and excellence, Jason Toevs has mentored and led companies across the globe. From Kansas farm boy to Mathematician, there has been a unique “global first” vision to his business endeavors throughout the last 10 years. Currently, he serves as the CTO for automatic video captioning app https://www.engagevideomarketing.com/quicc (Quicc) - giving creators more time by making captions & subtitles fast & easy. Support this podcast

In this episode of the Engage Video Marketing Podcast, we’re diving into a world of Facebook ads and how business owners can better set themselves up for a return on their ad spend. Join me as I interview the awesome Loren Bartley. Loren Bartley is a Digital Marketing Strategist and high energy entrepreneur, with three children and three businesses and she wouldn’t want it any other way. She has an uncanny knack for seeing an opportunity and jumping on it and pretty much everything she works on turns out to be best in class. Support this podcast

In this episode of the Engage Video Marketing Podcast, I’m sharing the recording of the presentation I did on creating quality video content quickly at Click Engage Convert Conference in Melbourne, Australia. http://www.engagevideomarketing.com/cec (Click Engage Convert) is Australia’s premier social media and digital marketing conference. It takes a strategic approach to digital marketing, exploring the opportunities and highlighting best-practice approaches to using social media, social advertising, email marketing, messenger marketing, video marketing, content creation, story telling, SEO, website optimisation, artificial intelligence, analytics and other digital marketing strategies, to help generate more leads and sales for your business. Support this podcast

In this episode of the Engage Video Marketing Podcast, I’m exploring the increasing need for businesses to be producing more video content, more consistently and publishing this content regularly online. My guest today is the owner and founder ofFat Pony - a Facebook Ad Agency with a focus on video content based in Edinburgh, UK. Support this podcast

In this episode of the Engage Video Marketing Podcast, I am thrilled to have spoken to Jeff Bartsch, founder of Story Greenlight, an online community that helps YouTubers and human-centred  brands create their best content so they can connect with their audience and make their mark in the world. Support this podcast