Leaders Podcast

The CEO of UK Sport, the Head of Women’s Sport at Sky Sports and the Director of the Women’s Professional Game at the ECB visit IMG studios for the monthly live chat show.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.As Paris 2024 draws closer, UK Sport CEO Sally Munday offers insight on the big-ticket items to address and what is front of mind for the organisation. Munday also shares her leadership lessons, taken in part from guiding sport successful through an unprecedented period – the two rescheduled Olympic and Paralympic games, against the backdrop of a global pandemic.And then from 29:09, Jo Osborne, Head of Women’s Sport at Sky Sports, and Beth Barrett-Wild, Director of Women’s Professional Game at the England & Wales Cricket Broad, explain how women’s sport has learned to be agile, and how the sports industry as a whole can apply those lessons in approaching the current economic

The EDI Director at the ECB, the Senior Manager of EDI at Liverpool FC, and two EDI consultants with extensive experience in football in the final installment of Leaders’ step-by-step guide to building an EDI strategy. Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This season of the Leaders in EDI podcast offers a guide to building, executing, monitoring and evaluating a successful EDI strategy, with each of the four episodes focussing on a different stage of the process.In the final episode of the season, the focus is first on adaptation and response to crisis – how do you know when to make minor changes, and when to re-strategise entirely? How do you reiterate your commitment to EDI internally and externally? In the second half, our EDI professionals reflect on the process in its entirety – what problems might you face when building a strategy? What stages can be most exciting and/or mos

Senior Manager of EDI at Liverpool F.C, the EDI Director at the ECB and EDI advisor Chris Paouros are joined by EDI consultant and campaigner Hayley Bennett to discuss measurement in EDI.  Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This season of the Leaders in EDI podcast offers a step-by-step guide to building, executing, monitoring and evaluating a successful EDI strategy.  This penultimate episode of the season focuses on measurement and evaluation. How important is measurement in EDI? What methods can you use to gather quantitative and qualitative data to measure the effectiveness of your strategy? And how do you create an environment where employees feel they can be transparent?  The episode offers perspectives from: Hayley Bennett – a consultant and campaigner in the EDI space. Alongside her consultancy work, Bennett is a co-founder of Nutmegs, a football community for women and

An EDI consultant and advisor, the EDI Director at the ECB, and the Senior Manager of EDI at Liverpool F.C provide insight into their process for creating an action plan.Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries.This second episode of our season on EDI strategy focuses on implementation and action. How do you define an action plan? What is the process of creating one? How do you communicate actions across the organisation to ensure everybody plays their role, and how do find the balance between celebrating wins and highlighting challenges?The season offers perspectives from: Chris Paouros - consultant and advisor for organisations such as the Premier League and the FA; Kate Aldridge – EDI Director at the England & Wales Cricket Board; and Rishi Jain – the Senior Manager of EDI at Liverpool Football Club, who leads the work on the club’s Red Together strategy.On 30th March, we are ho

The first episode in a new series in which a Premier league PLEDIS Panel Member, the ECB’s EDI Director and Liverpool FC’s Senior Manager of EDI offer a step-by-step guide on how to build an EDI strategy. Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This first episode of our series on EDI strategy focuses on inception and planning. What exactly is a strategy, and how does it differ from an action plan? How do you identify your need for a strategy in EDI? How do you present your case to key stakeholders, and how do you set targets that are both realistic but will have real impact? We hear from: Chris Paouros, consultant, advisor, charity trustee and non-exec director for various organisations including the Premier League, the FA, Kick it Out and the Women’s Equality Party. Kate Aldridge, EDI Director at the England & Wales Cricket Board, whose educational background was in STEM before

Premiership Rugby’s CEO and Pepsi’s Director of Sports Marketing (North America) and Expedia Group’s Director of Football and Music Partnerships.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.As a tumultuous Premiership Rugby season rumbles on, the league’s CEO, Simon Massie-Taylor, joins the show to discuss the challenges of running a major domestic league, the future direction of the sport and his gameplan for raising rugby union’s profile in England. And then from 34:47, Melissa Duhaime, Director of Sports Marketing for Pepsi in North America, and Liseli Sitali, Director of Football and Music Partnerships at Expedia Group, join our hosts James Emmett and David Cushnan to explore the sponsorship market – what’s working, what’s not and where’s the real value to be found.You can visit https://www.linkedin.com/video/live/urn:li:ugcPost:7039610644790157312/ to watch the broadcast in video.

Insights from an experienced leader in one of the world’s most recognisable sports franchises.This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.Over the course of the series, we’ve been hearing from leading industry executives about how they strategise - how do they build in flexibility? Inject creativity? Bring projects and partnerships to life? - providing fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t).In this episode, Rose Barre, Executive Director of Sales, Service & Business Strategies at the New York Yankees, joins Leaders’ Content Director David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett in a conversation drawing on her 12 years experience at the heart of one of the world’s most famed sports teams – she discusses the scrutiny that comes with heightened brand recognition, the discipline required for strategic thinking in the off-season

Reviewing Day 2 of the Leaders Sport Business Summit Abu Dhabi at Yas Marina Circuit, brought to you in partnership with Abu Dhabi Sports Council. Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team recap the goings-on and key takeaways from the on-stage sessions.In this episode, David Cushnan and James Emmett are joined by sports marketing veteran Kate Bosomworth, Founding Partner of Platform London and Chair at Onside Law, to discuss the action on Day 2 the fifth Leaders Sport Business Summit Abu Dhabi. The trio explore a variety of topics across the on-stage sessions, with interviews from the following guests:- Roy Hodgson CBE, retired football manager, England national team (32:54-48:58)- Nasser A. Al-Khori, Executive Director – Generation Amazing, Supreme Committee for Delivery & Legacy, FIFA World Cup Qatar 2022 (56:40-1:07:15)*Note: This was recorded on site, so there may be some slight distortion in the audio, but this should not take away from your listening

Behind the Scenes of Day 1 of the fifth edition of the Leaders Sport Business Summit in Abu Dhabi.Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team review the action and key takeaways from the on-stage sessions. In partnership with the Abu Dhabi Sports Council, the Leaders team invited 750 senior executives to the world-renowned Yas Marina Circuit for the fifth edition of Leaders Sport Business Summit Abu Dhabi.In this episode, Leaders’ Content Director David Cushnan and Editorial Director James Emmett review the proceedings from Day 1, with insight from the following guests:- Michele Ciccarese, Commercial & Marketing Director, Lega Serie A (08:51-17:13)- Juliet Slot, Chief Commercial Officer, Arsenal F.C (22:38-32:07)- Richard Bell, Managing Partner, UK Financial Advisor, Deloitte (34:58-40:59)- Tony Bellew, Boxing Analyst & Pundit, DAZN Group (49:03-57:27)*Note: This was recorded on site, so there may be some slight distortion in the audio, but this should not

The man leading the largest commercial group in British racing on leading through crises.Welcome to Leaders and how they lead, the podcast series that spotlights different leaders and different leadership styles from across the world of sport.This week’s guest is Nevin Truesdale, who has been with The Jockey Club for almost a decade, having joined as Finance Director in 2013. His time at The Jockey Club follows a near five-year stint as Finance Director at the UK’s leading energy supplier British Gas. He also serves as a NED at Sport United Against Dementia.The Jockey Club is one of the UK’s leading sports and hospitality businesses, operating 15 racecourses including Aintree (home of the Grand National) and Cheltenham, where the organisation is responsible for the annual four-day Cheltenham Festival. Truesdale became CEO in August 2020, following a challenging period for the organisation with the appointment and then swift departure of Truesdale's predecessor Delia Bushell, and in the midst of the Covid-19 p

The Legends Co-President on the multi-leader model, and the Atlanta Hawks’ CMO on the meaning of authentic leadership. Hello and welcome to Leaders and how they lead, the podcast that brings all manner of sporting CEOs into the Leaders studio to ask them how they manage – and to nudge and nurdle them into thinking deeper about what they do on a day-to-day basis. This week’s guest is Mike Tomon, Co-President and COO at premium experiences and sports sales hothouse Legends, which was founded in 2008 through a ground-breaking partnership between the New York Yankees and the Dallas Cowboys. Tomon joined the company in 2014, having previously played a key commercial role in AEG’s Global Partnerships team.  A key cog in Legends’ Co-President leadership structure, Tomon leads global business development and identifies new opportunities for growth and innovation across the company; he also oversees Legends’ marketing, creative and communications divisions. He has negotiated over half billion dollars in strategic part

The CEO of the ATP Tour, CEO and Founder of Noah Media Group and the director of ‘No Woman, No Try’ join the monthly live chat show.In February’s episode, recorded live from IMG Studios, the business of tennis first takes centre stage (court). Massimo Calvelli, CEO of the ATP Tour joins the show in our ‘Big Interview’ to discuss the emergence of a new generation of players, finding a new generation of fans and the new generation of leadership on the men’s professional circuit.And following the launch of Netflix’s new tennis series ‘Break Point, the panel segment (from 35:11) goes behind-the-scenes on the wave of sports documentaries and originals currently finding their way to a screen near you; examining the pros and cons, challenges of access, creative process and hard economics of storytelling. The panel consists of our hosts David Cushnan and Cameron Macdonald, and experts ‘No Woman, No Try’ director Victoria Rush and John McKenna, CEO and Co-Founder of Noah Media Group, the production company behind the

The President and CEO of the US governing body for Olympic skiing and snowboarding joins Editor-at-Large James Emmett in the Leaders studio.Welcome back to Leaders and How They Lead, the podcast series that looks at what it means to be a leader in the sports industry.The series explores a range of leaders’ perspectives from a range of different organisations; pressing them on what makes them tick; how they think they manage (upwards and downwards); how they handle failure and conflict; how they communicate strategic vision; how they develop people; and how they lead to win – whatever ‘win’ means.This episode features Sophie Goldschmidt. Goldschmidt began her sporting journey as an aspiring tennis player while attending college in the US; following an injury, she began a role as a Sports Marketing Manager at sportwear giant Adidas in 1999, managing their tennis ambassadorship programme. In the decade following her four years at Adidas, she served as VP of Sponsorship & Marketing at the WTA, MD of EMEA at t

Leaders bring you a conversation with the Commissioner of one of esports’ biggest leagues and an interview snippet with record-breaking cricketer Sir Alastair Cook.Welcome back to Leaders and How They Lead, the podcast series that looks at what it means to be a leader in the sports industry.The series explores a range of leaders’ perspectives from a range of different organisations; pressing them on what makes them tick; how they think they manage (upwards and downwards); how they handle failure and conflict; how they communicate strategic vision; how they develop people; and how they lead to win – whatever ‘win’ means.The first guest of the season is Alexander Inglot. Inglot began his career as a corporate commercial lawyer in City of London prior to moving to Mexico to work in Marketing and Communications for Atlante FC. He later returned to the United Kingdom to work as a Senior Consultant at JTA (with clients including Manchester United and AETLC), then later as Director of Communications at Sportradar AG

Seven League's CEO and SailGP's Chief Content Officer come to IMG studios to offer expert insight into what to expect from the sports industry in 2023.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. January's episode offers the ultimate start-of-year guide on what to expect, what might surprise and what’s vital in the global sports industry over the next 12 months.Joining the show this episode are two of the industry’s leading thinkersLeaders Live, produced in partnership with IMG, is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. In this episode, we offer you the ultimate start-of-year guide on what to expect, what might surprise and what’s vital in the global sports industry over the next 12 months. To view the broadcast in video, please visit: https://www.linkedin.com/video/live/urn:li:ugcPost:701931

NFL Head of Europe and UK Brett Gosper, World Cup bid specialists John Zerafa and Nick Varley, and EDI expert Edleen John join the monthly live chat show.Monthly sports business chat show Leaders Live returns for episode 3 from IMG Studios with a big interview with the NFL and a deep dive (from 23:37) on what the FIFA World Cup - and the Olympics for that matter - could be.Gosper, the former CEO of World Rugby, gives his end-of-year reflections on the league’s growing global status and the International Series, including that remarkable debut in Germany, as well as giving a peak behind the curtain into the NFL's owners meetings.Meanwhile, as the final rounds of possibly the most controversial World Cup ever staged play out in Qatar, the tournament - and other major international sports events - goes under the microscope. With new FIFA stipulations around human rights coming into play for future hosts, the World Cup is only likely to get more political, and as it enters an expanded, multi-country host era, wit

Live at our Black History Month pop-up event, we spoke to two trailblazers in the Black British community.Leaders in EDI is a monthly series covering news, views, comments and debates happening across the Equality, Diversity and Inclusion space. It also shines a spotlight on the progress being made and the challenges being faced in EDI across sport.In this episode, recorded live at our Black History Month event in October (which we deemed ‘Black Futures’), Leaders' Cameron Macdonald was joined by Liseli Sitali, Sky Sports’ Head of Marketing (and Founder and Host of the In Her Corner podcast) and Nethaneel Mitchell-Blake, Team GB Captain and Sprinter. Throughout the panel, starting from 17:35, the trio discuss the ins and outs of empowerment in the place of work for the Black British community. From the importance of mentors to finding the right way to integrate allyship, the discussion aimed to look at the journeys of the two panellists through their professional lives in order to impart key takeaways for lis

Live on the Podcast stage at Leaders Week London, the future of sport (in a strict 7-minute format). In this live recording of the Leaders Sport Business Podcast, which took place in September at the Leaders Sport Business Summit in front of a live audience, three guests present their vision on the future of sport, under the pressure of a strict 7-minute timer.  On the roster: LaLiga Global Network’s Keegan Pierce, presenting the future of how we think of rights holders; Ashwin Limaye, Chief Product Officer at AI tech company Magnifi, presenting the future of how we watch sports; Jonathan Brown, Senior Managing Director of Risk, Forensics & Compliance at consulting firm Ankura, presenting the future of how we govern sports. After each gave their 7-minute presentation, the trio sat down for a Q&A where to discuss the transformational breakthroughs in recent years, the biggest risks sport in facing in coming years, and how this hypothetical future can become reality. 

We investigate the significance of the first hip-hop ambassadorship story, and how that has contributed to the rise of the hip-hop genre and the popularity of streetwear. 4SE Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture.In this episode, we explore the world of hip-hop, sportswear, streetwear, and where they overlap. How does sportswear and hip hop tie into the rise of the streetwear aesthetic? What role did ambassadorship deals play? And there any pitfalls of these deals for either party?Throughout the episode, we seek to answer these questions with the help of three experts: To help us understand hip-hop culture and its history we spoke to Dr Todd Boyd aka Notorious PhD, the Katherine and Frank Price Endowed Chair for the Study of Race & Popular Culture and Professor of Cinema and Media Studies in the USC School of Cinematic Arts; to explore the impact of well-selected ambassadorships we have

We’re first joined at IMG Studios by the CEO of New Zealand Rugby Commercial, and then by the CEO of Queensbury Promotions, Head of BT Sport Boxing and Pay Per View & IMG Media VP Michael Ridout for a Big Interview, and then a deep-dive on the worlds of boxing and MMA.Leaders Live, our monthly, topical broadcast, is back for season two – and now we’re in partnership with IMG, with a brand new home at IMG Studios. Leaders Live is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport.During part one and for our Big Interview, we’ll hear from the most senior commercial executive at the most famous rugby brand in the world, Richard Thomas. As CEO of New Zealand Rugby Commercial, Richard will tune in to share his perspective on the challenges being tackled in rugby union at the moment, some actionable insights on leadership, plus a look ahead to Saturday's Rugby World Cup Final featuring the Black Ferns.For part two and for our Deep Dive s