Leaders Podcast

We investigate the significance of the first hip-hop ambassadorship story, and how that has contributed to the rise of the hip-hop genre and the popularity of streetwear. 4SE Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture.In this episode, we explore the world of hip-hop, sportswear, streetwear, and where they overlap. How does sportswear and hip hop tie into the rise of the streetwear aesthetic? What role did ambassadorship deals play? And there any pitfalls of these deals for either party?Throughout the episode, we seek to answer these questions with the help of three experts: To help us understand hip-hop culture and its history we spoke to Dr Todd Boyd aka Notorious PhD, the Katherine and Frank Price Endowed Chair for the Study of Race & Popular Culture and Professor of Cinema and Media Studies in the USC School of Cinematic Arts; to explore the impact of well-selected ambassadorships we have