Leaders Podcast

The President and CEO of the US governing body for Olympic skiing and snowboarding joins Editor-at-Large James Emmett in the Leaders studio.Welcome back to Leaders and How They Lead, the podcast series that looks at what it means to be a leader in the sports industry.The series explores a range of leaders’ perspectives from a range of different organisations; pressing them on what makes them tick; how they think they manage (upwards and downwards); how they handle failure and conflict; how they communicate strategic vision; how they develop people; and how they lead to win – whatever ‘win’ means.This episode features Sophie Goldschmidt. Goldschmidt began her sporting journey as an aspiring tennis player while attending college in the US; following an injury, she began a role as a Sports Marketing Manager at sportwear giant Adidas in 1999, managing their tennis ambassadorship programme. In the decade following her four years at Adidas, she served as VP of Sponsorship & Marketing at the WTA, MD of EMEA at t