Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Jocelyn Hunter is managing director  of Melbourne-based Bench PR; has over 16 years' PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the the top ten female technology entrepreneurs in Australia and is a mentor for the Public Relations Institute of Australia (PRIA). In this episode of Reputation Revolution, Jocelyn chats with Trevor Young about what's required to cut through and get noticed by the media, print journalists in particular. She says aspiring thought leaders need to be informed if they're going to talk to the press and highlights the importance of having a strong opinion about the topic or issue you wish to be known for.

LinkedIn is a critical social platform for aspiring thought leaders. Does your LinkedIn profile do the 'professional you' justice? Does your activity on the platform accurately tell your story and build your personal brand?  In this Thought leader Thursday episode of Reputation Revolution, Trevor Young discusses the importance of getting your LinkedIn house in order; why it's important to be active on the platform on a day-to-day basis, and why publishing articles on LinkedIn Pulse can build recognition for your personal brand.

Mark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'. In this episode, Mark chats to Trevor Young about how creating content for his business led to his book publishing deal; he discusses the power of leaving 'digital breadcrumbs', and how interviewing high profile experts in the global content marketing space raised not only his profile but also influence in the industry.

In this short Thought Leader Thursday episode, Trevor Young discusses whether aspiring thought leaders need their own personal website (with a domain containing their name) or can they get by using their existing business website.

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers: "You can become your own media channel, and you can publish your own books and distribute them globally," he says.

Adam Franklin is co-author of the book Web Marketing That Works; he's a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media. In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in the digital marketing space, and discusses the power of sharing your knowledge through premium content giveaways. 

Donna Papacosta is a writer, speaker, podcaster and consultant; she runs the Toronto-based social media and content agency, Trafalgar Communications. Donna is also co-author of the book The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, along with Steve "@PodcastSteve" Lubetkin.  In this episode of Reputation Revolution, Donna chats about her new book and the role podcasting plays in the content marketing mix; she also discusses how subject matter experts can use audio to build their visibility and thought leadership in the marketplace.     

Ronsley Vaz's podcast, Bond Appetit, has generated 1.2 million downloads in 15 months. He built momentum quickly for the podcast, publishing three episodes a week for the first 12 months. The podcast is still going strong today, having helped position Ronsley and his personal chef services business of the same name. But there is a side project taking up a bit of Ronsley's time currently - it's called 'We Are Podcast', and it's Australia's first podcasting summit, to be held on the Gold Coast on November 7-8, 2015. Ronsley's vision is to unite people over food and ideas. He's big on the power of human connection to create movements around an idea, and sees podcasting as a fantastic way to build your personal platform and influence. In this wide-ranging chat with Trevor Young, Ronsley discusses how he continues to move sideways, not upwards; how reputation precedes the conversation you have with people, the importance of the leaving a meaningful digital imprint on the plant, and the many different ways you can

Jo Saunders runs Wildfire Social Marketing in Perth, Western Australia. She has just embarked on a new podcast with friend Ming Johanson called Social Truth, where they share the truth about social media and digital marketing tools and strategy for small business. In this episode, Jo discusses how the idea to create Social Truth came about, and takes us through what was involved in getting it up and running. If you're interested in starting your own podcast, this episode will be of interest to you!

Jon Manning is one of Australia's leading pricing experts - he is the founder of Pricing Prophets, a web-based service where you can find an expert with experience in your industry to talk to about your toughest pricing challenges. In this episode of Reputation Revolution, Jon discusses the key role LinkedIn has played in raising his profile, and how the increased visibility of his personal brand has helped him expand his workshop and speaking activities into China and Southeast Asia.

Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He is the host of The Brand New You Podcast which provides listeners with actionable tips and tactics to help them align who they are, with what they do. In this episode of Reputation Revolution, Ryan discusses the five steps involved in becoming the Google of your niche, including owning your own domain name, starting a blog, creating and curating content, and engaging with your online community.    

Former journalist turned digital branding strategist, Christoph Trappe, runs The Authentic Storytelling Project which encourages truth and realism in content marketing and communications. Christoph has spoken at conferences around the globe, is a member of the Internet Marketing Association's International Executive Council and has been a nonprofit executive and career storyteller. He's a Top 100 content marketing influencer and top healthcare social media influencer. In this chat with Trevor Young, Christoph explains what authentic storytelling means and why it's so powerful to have a unique viewpoint and be able to tell meaningful stories. The discussion takes in blogging, Twitter, Periscope and Blab, public speaking and Content Marketing World.    

Dionne Lew is the first return guest on the Reputation Revolution! Dionne is an author, speaker and high-level consultant specialising in social media strategy for the C Suite. In this episode Dionne discusses how she uses social media to grow her professional network on a global scale. She shares how long she spends researching and writing articles for her blog, the amount of time she invests participating in social media, and why she chooses to guest post on other people's blogs.

Participation on social media channels is important if you're wanting to grow your professional profile and reputation. But is can be daunting sometimes, especially from a time perspective. Trevor Young has been active on social channels since 2007 and today advises business professionals on how to strategically build their personal brand using social media and online publishing platforms. In this episode of Reputation Revolution, Trevor discusses the importance of making social media a habit, part of your day-to-day activities, and how to use tools to leverage your time more effectively.

Will Blunt is a blogger, researcher and entrepreneur. He is the founder of Blogger Sidekick, which helps marketers, virtual entrepreneurs and small businesses get more traffic, leads and revenue by taking the stress and guesswork out of blogging. In this conversation with Trevor Young, Will discusses the power of publishing 'epic' evergreen blog content that gets noticed, shared and drives traffic back to your website.  He explains why it's important to create unique images for blog posts, plus reveals his three-step process for promoting and amplifying epic blog articles.  

David J.P. Fisher helps professionals and business owners communicate and network like rockstars! He is the author of several books, including 'Networking in the 21st Century: Why Your Network Sucks and What to Do About It"'. In this interview with Trevor Young, David discusses the importance of understanding the basics of professional networking: How do you want to be perceived, who are the people you need to reach out to (and how do you go about doing it), and how are you going to deliver value. David chats about the power of light touches' in the relationship-building process, and why being consistent across everything you do is critical if you want to build trust with your network.

In the previous episode of Reputation Revolution (ep 67) our interview guest, global thought leader Darren Woolley, was effusive in his praise for Mike Morgan, a founder and director of New Zealand based SEO consultancy, High Profile Enterprises. So we decided to get Mike on the show to explain the role he has played in not just building Darren's professional personal brand on a global basis, but how it led to a doubling of revenue for Darren's consulting business, TrinityP3. In this episode Mike discusses why search engine optimisation, social media and content marketing are important for personal brand-based businesses, and why giving away your knowledge - your 'secret sauce' - is such an effective strategy. Mike explains why it's important to create content for humans first, (search engine) robots second, the role Google+ plays in the SEO process, and why long-form blog articles tend to be shared with more frequency than their short, pithy counterparts.  

Darren Woolley is the founder of global consulting practice TrinityP3. He has also stamped his authority in the arena of marketing management, an industry niche he helped develop over the past decade. Darren does everything right when it comes to personal branding. He blogs, tweets, publishes books, speaks, builds relationships with journalists and influencers AND he has a point of view (and isn't afraid to express it). If you want to know what it takes to become a genuine thought leader in your industry, you won't want to miss this interview with Darren Woolley! He lays out his blueprint, and throws in some tasty stories and insightful advice as well. 

Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen. In this interview with Trevor Young, Caroline discusses how she is going about building her reputation as a go-to informational resource for all things gin. She chats about the importance of taking online relationships offline, the role content and social media play in building credibility in a niche, the importance of listening to your audience and creating content around their needs, and why it's critical to shine the spotlight on other people's stories.

We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and interests and thus resonate more deeply on an emotional level.  The savvy personal brand-based businesses that ‘get’ this shift in consumer behaviour – that not only understand the mood of the marketplace but can keep up with it from an executional perspective – are the ones that increasingly will win hearts and minds of the people. In this episode of REPUTATION REVOLUTION, the PR Warrior Trevor Young riffs on the concept of owned and earned media and how it can be leveraged to build your 'professional' personal brand.