The Garyvee Audio Experience

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.  You’ll learn about:Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.The massive opportunity in Live Social Shopping for CPG brands.The single most important piece of career advice I have for mid and young professionals.Why creative must be validated organically before you spend working media dollars.How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I challenge agents to stop being "romantic about yesterday" and start putting in the work today. You’ll learn about:Why Attention is the Most Important AssetThe "P and H" Content Framework (Platforms and Handles)How to Create Content That is Selfless, Not SelfishWhy Posting Daily Content is Non-NegotiableThe Limited Window for Free Attention ArbitrageWhy Your Knowledge is Worth Zero in the Age of AIHow to Use YouTube Shorts to Win on Google's Gemini AI

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem.You’ll learn about:The 400 Trillion to One Odds of Being YouWhy Ego Is Just Pure InsecurityThe "Constellation" of Self-Esteem, Confidence, and HumilityHow to Counter Hate with LoveWhy You Must Be Kind to Yourself Before Anyone ElseThe Strategy to Get Everyone to Love ThemselvesWhy We Must Change the Definition of Success from Money

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices. I argue that Google AdWords is dying and that every piece of content you make today is being indexed by AI bots that will eventually recommend services to customers. I also share the simple, guaranteed analog strategy of reaching out to every former client you've ever had.  You’ll learn about:The Imminent Impact of AI on Every BusinessWhy Google AdWords is the New Yellow PagesHow to Test Your Ads for Free Before Paying for MediaThe Barbell Effect: Extreme Tech Meets Extreme AnalogThe Importance of Content Volume and FormSubstack: The New Platform for Writers to Generate RevenueThe Guaranteed Way to Become "Top of Mind" with Former Clients

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is about to build a billion-dollar corporation. I also answer questions about the future of live shopping, my hiring philosophy, and why I waited years to raise capital for VaynerMedia. You'll learn about:The Convergence of AI, Blockchain, and Social MediaWhy Attention is the #1 CurrencyThe Explosive Opportunity in Experiential Events and Alternative SportsWhy the Boom in Collectibles "Hasn't Even Begun"My Hiring Strategy: Focusing on Self-Confidence over InsecurityHow to Navigate Capital Issues and the

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data." You'll learn:The unchanging business truth that relevance leads to consideration and purchase.Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.My strategy for validating creative for free on social media platforms before spending media dollars.Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business t

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in this "greatest era ever for opportunity", you are "fundamentally irrelevant" if you're not on 7-10 apps. I break down why the cost of distribution is now free, why branding is vastly underpriced compared to sales, and why most people aren't posting (it has nothing to do with technology). I also discuss the coming audio revolution, and why you must act now to take advantage of the visual platforms. You’ll learn about:Why Content Production is the Quickest Path to Your GoalsThe Difference Between Branding and SellingHow to Overcome Your Insecurity About PostingWhy Distribution is FreeThe Massive Organic Opportunity on TikTokHow to Start Building Your Passion into a Career

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navigating their careers and the AI revolution, and my takes on the Knicks, Jets, and Lions. I'm grateful that we also dived into my love for the city in every phase and the influence of New York's visual IP on VeeFriends. You’ll learn:Why I believe New York is the "most electric" and "most merit-based" city.The argument for why young, curious, and hungry people should move to New York for "the serendipity of humanity".Why I advise creative and entrepreneurial youngsters to "go full tilt on your dream" between the ages of 18 and 30.My warning that AI is a "tidal wave" and the two choices people have for dealing with it.My prediction that the Knicks "should make the finals" this year.

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why impatience for success is often rooted in insecurity and how true winning requires discipline and patience, comparing it to throwing a football on an opening drive. We also dive into the truth about AI, the secret to separating self-worth from business success, and why I’m buying Bitcoin while it’s crashing. You’ll learn:Why I believe starting a new venture with "no" means it's "over"My honest take on the overrated aspects of success, including the lack of privacyWhy I am not scared of AI and how I believe it will revolutionize medicineWhy I believe kids are "getting grown too late" and the importance of full accountability by age 25The three foundational principles I use to build a brand: Curiosity, Discipline and Patience, and Perspective.The only thing in life I am truly scared o

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I explain why the struggle and "losing" I experienced as a child prepared me to succeed today and why a lack of patience is crippling so many entrepreneurs. I give tactical advice on where to put your content, why you need to create an "ungodly" amount of it, and why the "fear of people's opinions" is holding you back. You’ll learn about:Why I love losing and why you should, tooHow to redefine success by prioritizing happiness over moneyMy advice on why you must produce content on platforms like LinkedIn and TikTokThe fundamental importance of self-awareness and patienceWhy contextual, contemporary communication is the key to all successThe importance of selflessness in your content

In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people closest to you and explain why you fight against the criticism you know is true. We also cover how I balance my professional ambition with personal growth by refusing to "overjudge" myself, and why I have an "extraordinary" relationship with myself. Finally, I give my best advice for emerging leaders, including why you should never choose money and why "peace of mind and lightness" is the real unlock to success. You’ll learn about:The "amazing relationship" between humility and self-awarenessHow to get honest feedback and grow from itWhy you should put yourself on a pedestalMy advice: Never choose money over other factorsChoosing peace of mind over something "fancy" like a nicer car or watchWhy I don't get validation from my fame or followers

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment. You'll learn about:The first thing I’d do if I bought the New York JetsMy holistic purpose and professional visionWhy I don't get crippled by the performance of one projectHow to ignore government interference and external factorsThe value of one-on-one marketing and community management

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social media platforms like LinkedIn is the only way to build a portfolio that matters. We also dive deep into mindset, covering the simple path to building real confidence and the secret to resilience—knowing that the only thing that truly matters is the health of your family. You'll hear why I believe kindness is the ultimate advantage and why "nice guys finish last" is a lie. The importance of posting content on LinkedIn to attract recruiters.How to build confidence by "shutting your mouth" and simplifying your life.Why comparing yourself to others is the biggest issue for people in their 20s.The difference between internal self-esteem and external validation.Why my motivation is driven by "double offense" rather than guilt.Why true kindness is giving without expectation.My forecast for

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand. You’ll learn:Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.Why I believe success is predicated on firing those who don't like change.How to combat manuf

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore the cultural conversation around social media, judgment, and the pressure on young people to "figure it out." Why I believe ego is insecurity, not confidence.Why a lack of entitlement is killer and how it relates to giving without expectationHow to make happiness your "true north star" instead of chasing money or material possessions.Why social media validation is a human problem and not solely a platform issue.How taking accountability for bad outcomes can be empowering.The dangerous trap of "

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.You’ll learn about:Why business has never been about the money for meHow to avoid burnout and complacencyThe essential need for real candor in recruitingMy strategy for hiring senior talentWhy caring about your team is the key differentiatorThe future of sales in a "barbell" world

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever.You’ll learn about:My three-part thesis on the end of the social media eraWhy I believe Augmented Reality and glasses will replace the phoneHow the Agentic Economy will change purchasing decisions for brandsThe difference between aspirational behavior and actual consumer actionActionable advice for creators on how to prepare for the future while thr

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference.You’ll learn:Why Tom Bilyeu quit a lucrative technology business to pursue a business based on purpose and camaraderie.The difference between real money and paper money and why a $1 million wish is heartbreaking.How Quest Nutrition grew into a billion-dollar company in five years using an exclusive influencer marketing and community strategy.Why I and Tom Bilyeu agree that you can't change a bad company culture if the leadership isn't on board.Why Tom Bilyeu believes the word "patience" is misinterpreted as "passive".Tom Bilyeu's

 In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.You’ll learn about:Why "Social Media" is Dead and How to Master "Interest Media"The New Metrics for Content DistributionThe Humility Required to Start on New Platforms like SubstackWhy Your Impatience is Rooted in a Desire to Impress People You Don't LikeThe Financial and Mental Discipline of Building an EmpireHow

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like.You'll learn:Why I view every event, including the Super Bowl, as a "production day" for contentHow to get more value out of experiential marketing by creating thoughtful content with influencersMy philosophy on why most b