The Garyvee Audio Experience

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore the cultural conversation around social media, judgment, and the pressure on young people to "figure it out." Why I believe ego is insecurity, not confidence.Why a lack of entitlement is killer and how it relates to giving without expectationHow to make happiness your "true north star" instead of chasing money or material possessions.Why social media validation is a human problem and not solely a platform issue.How taking accountability for bad outcomes can be empowering.The dangerous trap of "

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.You’ll learn about:Why business has never been about the money for meHow to avoid burnout and complacencyThe essential need for real candor in recruitingMy strategy for hiring senior talentWhy caring about your team is the key differentiatorThe future of sales in a "barbell" world

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever.You’ll learn about:My three-part thesis on the end of the social media eraWhy I believe Augmented Reality and glasses will replace the phoneHow the Agentic Economy will change purchasing decisions for brandsThe difference between aspirational behavior and actual consumer actionActionable advice for creators on how to prepare for the future while thr

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference.You’ll learn:Why Tom Bilyeu quit a lucrative technology business to pursue a business based on purpose and camaraderie.The difference between real money and paper money and why a $1 million wish is heartbreaking.How Quest Nutrition grew into a billion-dollar company in five years using an exclusive influencer marketing and community strategy.Why I and Tom Bilyeu agree that you can't change a bad company culture if the leadership isn't on board.Why Tom Bilyeu believes the word "patience" is misinterpreted as "passive".Tom Bilyeu's

 In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.You’ll learn about:Why "Social Media" is Dead and How to Master "Interest Media"The New Metrics for Content DistributionThe Humility Required to Start on New Platforms like SubstackWhy Your Impatience is Rooted in a Desire to Impress People You Don't LikeThe Financial and Mental Discipline of Building an EmpireHow

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like.You'll learn:Why I view every event, including the Super Bowl, as a "production day" for contentHow to get more value out of experiential marketing by creating thoughtful content with influencersMy philosophy on why most b

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.You'll learn about:Why email is still a central hub of attention and how AI will boost open ratesThe difference between "lean-in" and "lean-back" content across channelsWhy I believe "Performance Marketing" should be rebranded to "Performance Sales"Why you shouldn't rush into long-term AI contracts with vendorsThe common mistake of measuring potential reach instead of actualized reach

 In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility.You’ll learn about:The True Meaning of AuthenticityHow to Master the TikTok Live AlgorithmThe Boulders vs. Pebbles Monetization StrategyWhy My Greatest Skill is HumilityHow to Get the Right Leverage for Scale

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.You’ll learn about:The true ROI of a Super Bowl adWhy Super Bowl attention is still "cheap"How new companies get "broad awareness" from the Big GameThe importance of "relevance" for established brands like Raisin BranWhy the creative is more important than the attentionThe inevitable role of AI in advertising and NIL

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform.You’ll learn about:The dramatic speed of growth on TikTok versus InstagramWhy "fear is dramatically driving people's actions" and how humility is your best toolThe rise of the individual creator as a media institutionMaximizing your reach across platforms like Snapchat Spotlight and YouTube Shorts.The critical difference between social media and interest media.

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact. Most importantly, I give my advice on how to cut through the noise with content, how to handle the inevitable burnout, and the mental frameworks I use to conquer fear and anxiety in seconds.You’ll learn about:My Strategy for Building a Personal Brand in 2025Why Authenticity and Documenting Your Journey is Your Best NicheWhy AI is a "Weapon" for Human-Based TeamsHow to Manage Your Mindset to Avoid Burnout

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepreneurship. Rich the Kid gives us an exclusive look into his massive album that has taken two years to create. He also reveals his new clothing and skateboard brand, "Snake Pit," and his focus on signing the next generation of Atlanta artists. We dive deep into the mindset required to win today, from discipline and eliminating blame to finding opportunity in confusion.You’ll learn:Why Rich the Kid's new album is a global, universal project inspired by African and Latin culture.My predictions on the next massive waves in business: Live Shopping, Live Streaming, and AI.Why "losers" are the only people not excited about change.Why discipline, not information, is the key to winning in business and life.

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Affiliate, sharing how one creator made "five figures" following my advice. I also discuss how to deploy Humility and Patience over Audacity to overcome content creation flaws like blaming the algorithm. I reveal my non-negotiable habit and the mindset of "maybe with a tilt to yes" that guides my biggest decisions.You’ll learn about:The Underpriced Skill of Live ShoppingWhy You Need Humility and Patience (HP)The Flaw of Audacity in Content CreatorsThe One Non-Negotiable Habit I Live By

In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and structure in a growing business, and why I'm moving away from valuing employees solely on loyalty to measuring them on accountability and results. I also dive deep into the collectible market, why most brands fail, and the huge opportunity in platforms like TikTok Live Shopping, Substack, and Snapchat Spotlight.You’ll learn about:My new focus on intentionality and impact for 2026.The biggest mistake brands make with a collectible strategy.The three platforms with the most underpriced attention.Why "everything is your fault" is the key to life satisfaction.

In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on business, content, and life. I also discuss massive opportunities in live shopping and the incredible potential of AI and "vibe coding".You'll learn about:The Intentionality and Impact (I and I) MindsetThe Best Business to Start with Little MoneyMy Advice for Gaining Confidence for Content CreationHow to Get a Job Using LinkedIn

In this episode, I talk about the biggest opportunity you have in 2026: Live Shopping. Learn how to get started selling on platforms like TikTok Shop, Whatnot, and more. I also discuss why I am doubling down on written content and how focusing on execution, not semantics, is critical for success.You’ll learn about:Why I believe 100% of your happiness and unhappiness is 100% your faultThe rise of Collectibles as a lifestyle genre alongside music, sports, and fashionWhy blaming politicians or external circumstances has "zero" impact on your ability to win

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.You’ll learn about:The biggest mistake Fortune 500 companies made in the last 20 years.Why brand loyalty is about to become more important than ever with AI.Why you need to shift your mindset from "Social Media" to "Interest Media".How to use your top-performing organic content for "Performance Selli

In this episode of Tea with GaryVee, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss the power of word-of-mouth marketing, the importance of execution over words in your career, and why you must stop generalizing people based on their generation.You’ll learn about:How to Use Live Shopping Platforms for Local BusinessesWhy I Would Choose the In-Office JobThe Power of Collectibility in Your NicheHow to Build a Culture of AccountabilityWhy You Should Tune Out the Noise and Be PlayfulHow to Deal with Haters with Empathy

In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also discuss the uncomfortably important role of parenting and why you are ultimately responsible for your social media algorithm.You’ll learn about:How to approach AI and the evolving world as an opportunityWhy insecurity and materialism are often rooted in poor parentingThe importance of accountability and "purple" in your parenting strategyOvercoming negative habits like "doom scrolling" to change your mindsetThe double-edged sword of candor in business and personal lifeWhy your social media algorithm is actually your fault

In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy.You’ll learn about:Why the creator is the empireThe underpriced attention opportunities in live streamingWhy I believe Mr. Beast is a "preview, not the anomaly"How the algorithm is the report card for the audienceThe significance of Beast Games and what it means for Hollywood