Marketing Speak | Take Your Marketing To The Next Level

When he’s not working on books or sharing a stage with people such as Zig Ziglar and Tony Robbins, Dan works as a marketing advisor and consultant. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation. Find Out More About Dan Here: Dan Kennedy on LinkedIn In This Episode: [01:16] - What are the essential components for an effective sales letter? Dan says that a sales letter should replicate as closely as possible the techniques used in face-to-face sales. He also emphasizes the importance of choosing a structure. [03:34] - Dan explains that the Kennedy method can work within any of the structures he described a moment ago. He tends to lean toward the problem-agitate-solve structure. [04:51] - We hear Dan’s advice on how to craft a killer headline for your sales letter. Keep in mind that the headline is a headline for the rest of the letter