Marketing Speak | Take Your Marketing To The Next Level

Brian Clark is the founder and CEO of Rainmaker Digital, and the chief blogger for Copyblogger. He's also the host of the Unemployable podcast. Brian built three successful businesses using online marketing techniques, and has built his network to over 200,000 customers, and eight figures in annual revenue. EPISODE Becoming an expert content marketer takes trial and error, but you’ll start seeing progress by understanding your audience and adding value. Brian Clark knows how to get serious reach, and shares his advice on how to successfully grow a business through online marketing, killer content, and attracting the right people to your website. We Discuss: How to create a compelling headline. Why your content is just as important as the headline. Finding your ideal audience. Creating organic rankings from blog posts and keywords. For complete shownotes and more, please head over to www.marketingspeak.com/brianclark   LINKS & RESOURCES MENTIONED Rainmaker Digital Unemployable Podcast Copyblogger Seth G

Mitch Carson is the bestselling author of The Silent Salesmen and an experienced speaker and seminar promoter. He has produced and starred in infomercials that have grossed over 8 figures in sales.   EPISODE Mitch Carson knows how to make you into a ‘star’ – not a Hollywood star, but a celebrity in your own field. Whether that’s Digital marketing or dentistry, becoming a celebrity, or thought leader, in your niche can give you a competitive advantage that leads to more business for your brand.   We Discuss: The ‘Trifecta” of platforms you need to elevate your brand Why you need to be guarded with your social presence How to get your foot in the door towards the next step – your first podcast interview, first time on stage, etc. How celebrity status opens doors and gives you a credibility advantage over competitors   For complete shownotes and more, please head over to www.marketingspeak.com/mitchcarson   LINKS & RESOURCES MENTIONED The Silent Salesmen Google Trends YouTube Stephan on Good Day Sacrament

Rand Fishkin is the co-author of The Art of SEO, and is a thought leader in the SEO field. His title at Moz is “The Wizard of Moz”, he's a board member for Haiku Deck, the co-founder of Inbound.org, and blogs on Moz.com.   EPISODE The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. We Discuss: How Rand came up with and created Moz programs. Why their programs are different from other available options. Rand's favorite automation and SEO tools. How SEO is changing, and how to keep up with the demands.   For complete shownotes and more, please head over to www.marketingspeak.com/rand   LINKS & RESOURCES MENTIONED The Art of SEO Moz Haiku Deck Inbound.org Moz Blog Keyword Explorer Open Site Explorer Google Keyword Planner Google Sugg

Loren Slocum Lahav is the CEO and founder of True Consulting Company, and the founder, CEO, and president of LoBella International. She's the author of Life Tuneups, The Greatest Love, and co-author of Chicken Soup for the Soul: Time to Thrive. Her new book is called, The Courage to Raise a Gentleman. She has built an empire with multi-level marketing.   EPISODE Business is changing-you no longer have to spend all of your time and income on marketing, creating products, building a website, and finding a customer base to become an entrepreneur. Multi-level marketing companies are helping regular people around the world to become business owners, and six and seven figure earners. Working with an established team can lead to residual income, and huge success. We Discuss: What network marketing is, and who should join. The common misconceptions around the MLM business structure. How to build your business through becoming a “product of the product”. How to find success with an MLM. For complete shownotes and

Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io, tools that help marketers scale their content marketing and social media efforts. He's helped major companies to land customers, and scale their business. You can find Sujan on Twitter @sujanpatel.   EPISODE The majority of companies are laser focused on marketing and sales-but much more should be going into your business plan. Sujan Patel is a leading expert in digital marketing, and discusses how growth hacking is more important to the overall success of your daily efforts. Identify your goals, and create an action plan that will help your business generate profit and succeed. We Discuss: The difference between growth hacking and marketing. The content creation strategies that can go viral. How to develop your professional team. Social media and blogging ideas to stand out in your market. For complete shownotes and more, please head over to www.marketingspeak.com/sujanpatel   LINKS & RESOURCES MENTIONED Content Marketer Narrow When I W

Molly Pittman started with Digital Marketer as an intern and worked her way up to Vice President of Marketing and Traffic Manager. She's responsible for creating, optimizing, and maintaining their traffic system, including social media traffic, all customer acquisition, and revenue acquisition. Molly has personally spent over four million dollars on paid traffic, and has generated over 500,000 leads and tens of thousands of customers.   EPISODE The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer, and shares how you can turn a cold audience into a paid customer by earning trust and providing value. We Discuss: Why you should show separate ads to your cold, warm, and hot, market. How to create a campaign that makes your leads connect to your brand. Getting noticed on social media through all of the competition. Using TV appearances to build credibility. For

Steve Spangler is a science educator and toy inventor who rose to fame after a video of him performing the “Diet Coke and Mentos” experiment went viral. Since then, he has appeared on The Ellen Degeneres Show 19 times. Steve has also published two best-selling books and has hosted two television programs. He is a member of the National Speakers Association Hall of Fame and has even won an Emmy.  You can find him on Twitter @SteveSpangler.   EPISODE You can’t predict when your content will go viral, but you can maximize the odds of it happening by following internet trends and engaging with your audience.  Steve Spangler took my advice and started blogging back when no one realized how important it was for businesses to create quality web content, and it paid off.  He’s also made himself hugely popular on YouTube with his engaging and entertaining science videos, and he has a lot of insight on how to grow your YouTube audience and what to do when you experience a sudden popularity spike. We Discuss: Why it pa

John Rampton is the founder of Due.com, a payment platform. He's also a writer and a speaker. In 2007, he learned how to sell products online, and has since started, grown and sold several companies, with his latest company quadrupling a seven figure revenue stream in 6 months. You can find John on Twitter @johnrampton.   EPISODE Blogging allows you to get your brand noticed, grow a massive social following, and in turn, gain a loyal client base. John Rampton started writing blog posts for his audience, and now has a team that is working on several websites in his industry, and well over a million social followers. He shares how you can follow in his footsteps by producing high quality content. We Discuss: Finding websites that will post your content, and bring you the right audience. How to measure your referral traffic to focus on the best sources. Choosing the social channels that will work best for your brand. Using tools and building a team to get more done in less time. For complete shownotes and more

Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.   EPISODE Making sense of  important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We Discuss: The meaning of the most important data terms. Why there isn’t a one-size-fits-all solution to measuring data. How to gain statistical significance. Asking the right questions to use your data effectively. For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata   LINKS & RESOURCES MENTIONED The Devil’s Data Dictionary Digital Analytics Association eMetrics Summit Freakonomics Aaron Ross on Marketing Spe

Jeremy Schoemaker a.k.a ShoeMoney is a super blogger, affiliate, and an entrepreneur with 15 different companies under his belt. He's the author of Nothing's Changed But My Change: The ShoeMoney Story. He’s the founder and CEO of ShoeMoney Media, and the founder of Elite Retreat.   EPISODE Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market. We Discuss: Why you should create something that is useful, and give it away for free. Creating viral content. Taking risks, and how they create wealth. Using arbitrage to your advantage. For complete shownotes and more, please head over to www.marketingspeak.com/shoemoney   LINKS & RESOURCES MENTIONED Nothing's Changed But My Change: The ShoeMoney Story ShoeMoney Media Elite Retreat NextPimp PAR Program The ShoeMoney playbook Go

Tommie Powers is a digital marketing and YouTube ad expert, as well as a highly sought-after trainer and speaker. His specialties are paid traffic, conversion optimization, and online lead generation. You can find Tommie on Twitter @tommiepowers.   EPISODE When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it’s also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he's helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform. We Discuss: How to market on YouTube, and the most successful ad types. Why you should always AB test your ads. The tools that Tommie uses to find the most effective keywords. Why retargeting is great advertising, and why you should start today. For complete shownotes and more, please head over to www.marketingspeak.com/tommie   LINKS & RESOURCES MENTIONED YouTube Google Displa

Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo.   EPISODE Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list. We Discuss: The important topics you need to consider before starting a podcast. How to make your podcast professional and credible. Getting your podcast noticed, and bringing in organic traffic. Creating a manifesto to find inspiration, and to safely store your incredible ideas. For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo   LIN

Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo.   EPISODE Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you. We Discuss: The biggest issues that companies face in terms of their sales, and how to overcome them. Why a CEO should nurture employees who own their job, and how to become that employee. How to find your niche and become a 'need to have' product or s

Syed Balkhi is the creator of WPBeginner, the world's largest WordPress resource site, and in 2013 he launched his product OptinMonster. OptinMonster helps businesses grow their email list and has over six billion impressions per month. You can find Syed on Twitter @syedbalkhi.   EPISODE While using a pop-up or opt-in box can be a great way to grow your list, the majority don't convert very well. Syed Balkhi explains how to convert your website visitors into subscribers with irresistible offers and perfectly timed pop-ups. We Discuss: The mistakes you may be making, and how to fix them. How to create a content upgrade to see your subscriber rates skyrocket. How to get around ad blockers. The WordPress tips that will make your life easier.   For complete shownotes and more, please head over to www.marketingspeak.com/syed   LINKS & RESOURCES MENTIONED WPBeginner OptinMonster Syed Balkhi YouTube Channel The Optimized Geek The Pomodoro Technique Travis Ketchum on Marketing Speak 14-Point Blog Post Checkli

Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.   EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. We Discuss: The quality and conversion rates from using Bing for pay-per-click. Using the free data, SEO tools and Keyword tools given to you by the search engines. Why you should focus more on content than extensive SEO efforts. The link between Bing and social media, and how they exclusively show social results.   For complete shownotes and more, please head over to www.marketingspeak.com/duane   LINKS & RESOURCES MENTIONED How to Make Money With Your Blog

Shawn Collins has been an affiliate marketer since 1997, and is the co-founder of Affiliate Summit. He is an author, speaker, and the co-publisher and editor-in-chief of FeedFront Magazine. You can find Shawn on Twitter @AffiliateTip.   EPISODE From the occasional email to immediate tracking and results, Affiliate Marketing has grown from a simple pay-per-click system to a limitless source of possibility and income. Shawn Collins explains how there is more to affiliate marketing than just reaching out to a partner or creating a  profitable system - you have to make the sale interesting. We Discuss: Adding information to your lead page or website that generates interest. Using social platforms to market your program. The tools and plugins that can automate your processes. Staying in compliance with your local state laws.   For complete shownotes and more, please head over to www.marketingspeak.com/shawncollins   LINKS & RESOURCES MENTIONED Affiliate Summit FeedFront Magazine Amazon instagram Snapchat Kic

  Susan Lassiter-Lyons is a long-time real estate investor and internet marketer. She’s the founder of Investor Insights. She is the Amazon #1 best-selling author of Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals.   EPISODE Susan is an expert in online marketing, and walks through the techniques that launched her brand and continued her success. Whether you are ready to jump into advertising, sales, or even running large events, the opportunities are ready to be discovered. We Discuss: How to use A/B testing and adapting funnels to find what best converts. Using the right tools to make your business run smoothly. Creating a personal business, where clients get exactly what they want. Automating your business, and sending the right offers.   For complete shownotes and more, please head over to www.marketingspeak.com/susanlassiterlyons   LINKS & RESOURCES MENTIONED The Investor Insights Digital Marketer InfusionSoft OptimizePress LeadPages Zapier   STEP UP YOUR

  David Vogelpohl is the VP of Web Strategy at WP Engine, a premium-managed WordPress host that is designed for speed and reliability. He is an expert in hosting, online marketing, and WordPress and he’s been working in the online marketing space for 20 years. You can find David on Twitter @davidvmc.   EPISODE While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. From plugins, to finding a hosting solution package that can't be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less. We Discuss: The best plugins for SEO, website speed, generating revenue, and more. How to nurture your leads through email marketing, and close the sale. Website protection, correctly updating your plugins and backing up your site. The difference in the hosting options that are available, and why a dedicated host can benefit you. F

  Chloe Spencer is a 21-year-old internet entrepreneur who started her first business at 14 years old. She monetized her page one rankings into cold hard cash at age 15. She is now working as an individual consultant for web development, SEO and social media, as well as a professional writer.   EPISODE While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a business, all you need is drive and a willingness to learn. She is inspiring young entrepreneurs around the world to go after their dreams, and shares how she turned a passion into a profitable business. We Discuss: Why you should focus on keywords to optimize your Google ranking. How to use social media, hashtags, and photos to create a fan base. Becoming a guest blogger and speaker to build authority. How to use viral content as a link building strategy. For comple

  Travis Ketchum is the founder and CEO of Contest Domination, a tool that allows companies to create contests to grow email lists. Travis also does creative training and has helped over 20,000 business owners and marketers generate millions of qualified leads online.   EPISODE While there is value in the old tried-and-true sales processes, Travis Ketchum and his team have come up with an exciting, and profitable, way to generate leads: Contests. While running a contest to build an email list seems simple, there are quite a few moving parts that need to be addressed, and Contest Domination handles all of those for you. Not only will you build a large list, but you will create a system that is bringing in interested leads who are ready to refer their friends and open their wallet. We Discuss: Why a lead is different than a qualified lead. How to choose prizes based on your target audience. The steps to creating the perfect contest, and the tools that will help. Holding your contest legally-the rules you need